Marketing Platform Strategist (X + Broadcast Channels)
VeeFriends LLC, New York, New York, us, 10261
About VeeFriends Cards
VeeFriends Cards is the official trading card vertical of VeeFriends, combining beloved characters, community-driven storytelling, and the culture of collecting. We’re building a modern collectibles brand that lives at the intersection of sports, trading cards, and pop culture—meeting fans where they spend their time, especially on TikTok. About the Role
We’re looking for a marketing-driven platform strategist who can turn
casual watchers into lifelong fans
through smart social strategy, sharp analytics, and standout creative. You will
own VeeFriends’ presence on X
and lead strategic growth across other high-leverage broadcast channels (IG Broadcast Channel, Facebook Broadcast Channel, TikTok Bulletin, etc.), and platform Stories. This is not a posting/operations role — it’s a
growth architect
role. You will blend: platform mechanics audience psychology funnel design content packaging strong copywriting and real performance data to create content engines that build reach, depth, and loyalty. Core Responsibilities
1. Own Platform Strategy for X + Broadcast Channels
You own the blueprint. Define the content strategy for IG, FB, TikTok, and other broadcast-style channels. Map platform-native behavior to content goals (awareness, education, entertainment, conversion). Identify “platform unfair advantages” and build repeatable content systems around them.
2. Content & Campaign Architecture
Drive content that performs. Develop content formats, series, and funnels that scale reach and retention. Partner with the Sr. Manager of Social on tone, voice, and storytelling direction. Write or co-write high-performing posts, threads, hooks, and content narratives. Own packaging: formatting, hook structure, pacing, length, CTAs, and timing. Identify moments to move fast — cultural news, character tie-ins, trend waves, industry conversations.
3. Analytics, Performance Tracking & Insights
Make decisions based on truth, not intuition. Track performance across reach, retention, followers, engagement quality, save/share behavior. Deliver weekly insights on what’s working, what’s not, and what to change. Build hypotheses, run experiments, and close the loop with clear insights. Identify inflection points: which posts convert, which formats drive retention, which moments cause drop-off.
4. Funnel Design & Audience Development
Not just growth —
meaningful
growth. Design top-of-funnel and mid-funnel content that warms casual viewers into repeat watchers. Build conversion mechanisms: multi-post threads, end-of-thread CTAs, teasers → full videos, “enter the universe” content, narrative arcs and recurring series. Partner with Marketing and Creative to support launches, product moments, and tentpole events.
5. Cross-Functional Collaboration
Tie the platforms together. Work with Social, Creative, Marketing, Animation, Cards, Comics, and Product to align messaging. Brief designers, editors, and writers with clear instructions and expected outcomes. Ensure every campaign has a measurable platform strategy behind it.
6. Competitive Intelligence
Stay ahead. Monitor competitor/industry accounts, trend mechanics, and platform updates. Translate learnings into actionable plays for VeeFriends. Identify new posting patterns, topic clusters, and opportunities for viral reach.
What Success Looks Like
X account consistently growing in followers, reach, shares, and inbound discovery Strong top-of-funnel content that drives curiosity and repeat engagement Effective mid-funnel content that deepens attachment to characters and brand Increasing conversion rates from “casual scroller” to “engaged fan” Clear insights driving creative decisions and platform direction High signal-to-noise content — intentional, strategic, not random posting Predictable growth patterns built through systemized content Required Skills & Experience
3–6+ years in social strategy, growth, or content marketing Proven track record growing a brand or creator account (ideally on X) Strong understanding of platform mechanics across X, Threads, LinkedIn, YouTube Community Analytical mindset — comfortable reading data and extracting insights Excellent copywriting, hook-writing, thread-making, caption writing Ability to architect content funnels, not just format standalone posts Deep curiosity about culture, fandom, audience psychology, and digital storytelling Preferred
Experience in entertainment, IP brands, animation, or creator-led brands Knowledge of character-driven storytelling and world-building Strong instincts on content timing, virality patterns, and cultural waves Personality Fit
Hungry for growth Obsessed with platform mechanics Writes fast, clean, compelling copy Data-minded but creative Comfortable moving quickly and iterating Sees patterns others miss Uses platform data to tell the truth, not protect ego The pay range for this role is:
25 - 35 USD per hour (VeeFriends LIC Office)
#J-18808-Ljbffr
VeeFriends Cards is the official trading card vertical of VeeFriends, combining beloved characters, community-driven storytelling, and the culture of collecting. We’re building a modern collectibles brand that lives at the intersection of sports, trading cards, and pop culture—meeting fans where they spend their time, especially on TikTok. About the Role
We’re looking for a marketing-driven platform strategist who can turn
casual watchers into lifelong fans
through smart social strategy, sharp analytics, and standout creative. You will
own VeeFriends’ presence on X
and lead strategic growth across other high-leverage broadcast channels (IG Broadcast Channel, Facebook Broadcast Channel, TikTok Bulletin, etc.), and platform Stories. This is not a posting/operations role — it’s a
growth architect
role. You will blend: platform mechanics audience psychology funnel design content packaging strong copywriting and real performance data to create content engines that build reach, depth, and loyalty. Core Responsibilities
1. Own Platform Strategy for X + Broadcast Channels
You own the blueprint. Define the content strategy for IG, FB, TikTok, and other broadcast-style channels. Map platform-native behavior to content goals (awareness, education, entertainment, conversion). Identify “platform unfair advantages” and build repeatable content systems around them.
2. Content & Campaign Architecture
Drive content that performs. Develop content formats, series, and funnels that scale reach and retention. Partner with the Sr. Manager of Social on tone, voice, and storytelling direction. Write or co-write high-performing posts, threads, hooks, and content narratives. Own packaging: formatting, hook structure, pacing, length, CTAs, and timing. Identify moments to move fast — cultural news, character tie-ins, trend waves, industry conversations.
3. Analytics, Performance Tracking & Insights
Make decisions based on truth, not intuition. Track performance across reach, retention, followers, engagement quality, save/share behavior. Deliver weekly insights on what’s working, what’s not, and what to change. Build hypotheses, run experiments, and close the loop with clear insights. Identify inflection points: which posts convert, which formats drive retention, which moments cause drop-off.
4. Funnel Design & Audience Development
Not just growth —
meaningful
growth. Design top-of-funnel and mid-funnel content that warms casual viewers into repeat watchers. Build conversion mechanisms: multi-post threads, end-of-thread CTAs, teasers → full videos, “enter the universe” content, narrative arcs and recurring series. Partner with Marketing and Creative to support launches, product moments, and tentpole events.
5. Cross-Functional Collaboration
Tie the platforms together. Work with Social, Creative, Marketing, Animation, Cards, Comics, and Product to align messaging. Brief designers, editors, and writers with clear instructions and expected outcomes. Ensure every campaign has a measurable platform strategy behind it.
6. Competitive Intelligence
Stay ahead. Monitor competitor/industry accounts, trend mechanics, and platform updates. Translate learnings into actionable plays for VeeFriends. Identify new posting patterns, topic clusters, and opportunities for viral reach.
What Success Looks Like
X account consistently growing in followers, reach, shares, and inbound discovery Strong top-of-funnel content that drives curiosity and repeat engagement Effective mid-funnel content that deepens attachment to characters and brand Increasing conversion rates from “casual scroller” to “engaged fan” Clear insights driving creative decisions and platform direction High signal-to-noise content — intentional, strategic, not random posting Predictable growth patterns built through systemized content Required Skills & Experience
3–6+ years in social strategy, growth, or content marketing Proven track record growing a brand or creator account (ideally on X) Strong understanding of platform mechanics across X, Threads, LinkedIn, YouTube Community Analytical mindset — comfortable reading data and extracting insights Excellent copywriting, hook-writing, thread-making, caption writing Ability to architect content funnels, not just format standalone posts Deep curiosity about culture, fandom, audience psychology, and digital storytelling Preferred
Experience in entertainment, IP brands, animation, or creator-led brands Knowledge of character-driven storytelling and world-building Strong instincts on content timing, virality patterns, and cultural waves Personality Fit
Hungry for growth Obsessed with platform mechanics Writes fast, clean, compelling copy Data-minded but creative Comfortable moving quickly and iterating Sees patterns others miss Uses platform data to tell the truth, not protect ego The pay range for this role is:
25 - 35 USD per hour (VeeFriends LIC Office)
#J-18808-Ljbffr