Please email to apply. Include your resume and your availability to chat (if selected for an interview).
About Tanagram
Tanagram’s mission is to accelerate agentic coding.
We extract engineering learnings buried in real codebases, PRs, code reviews, incident post-mortems, and Slack conversations, turn them into real-time guardrails for coding agents, and enforce them in PRs — helping teams ship faster while avoiding catastrophic mistakes.
We’re building a small, diverse team of meticulous, high-agency people who care deeply about making software development faster, safer, and more reliable — and who can speak credibly to engineers because they’ve been in the work themselves.
About This Role
This is a highly technical GTM role — not traditional marketing.
It’s a hybrid between:
- Technical GTM / Product Marketing (PMM)
- Developer-adjacent operator
- Early-stage growth strategist
This is not:
- A BDR role
- A social media role
- A pure DevRel role
You will own a meaningful slice of GTM from 0 → 1 , with real product and narrative responsibility.
This role can grow into Head of GTM or Head of Product Marketing .
Location: San Francisco preferred (remote ok for exceptional candidates)
What You’ll Own
Core KPIs
- High velocity of GTM experiments
- High-quality inbound (quality > quantity)
- Credible technical conversations with founders, CTOs, and tech leads
Experiment & Learn (Hands-On)
- Fast experiments across Twitter/X, LinkedIn, Reddit, and technical communities
- Messaging × persona × channel testing
- Landing pages, hooks, loops, and demo flows
- Analyze and report learnings quickly
Own Positioning & Messaging (Technical)
- Refine ICP (starting with Founding CTOs, Staff+ engineers, and tech leads)
- Build messaging frameworks grounded in real engineering pain
- Create value props engineers actually believe
- Improve demo framing and technical narrative with founders
Build & Demo (Important)
- Build or vibe-code your own demos
- Modify example repos, workflows, or integrations
- Walk engineers through how Tanagram works in practice
- Translate real dev workflows into compelling stories
Create Early Inbound Motion
- Help engineers care about the product
- Founder posts, technical narratives, experiments
- Seed early SEO with technically credible content
Build Outbound Motion (Selective & Technical)
- Personalized, high-signal outbound
- Repeatable tactics that engineers respond to
- Spark thoughtful, high-quality conversations
Surface Opportunities
- Events, meetups, dinners, conferences
- Angel / advisor intros
- Launch coordination
What Success Looks Like (First 90 Days)
- Consistent experiment → learning loops
- ICP hypotheses validated or killed
- Meaningful inbound from engineers and technical founders
- Sharper, more technical demo narrative
- Clear understanding of which GTM motions actually work
You Might Be a Fit If You
- Can build, prototype, or code demos yourself
- Are technically fluent (you don’t need to be a staff engineer, but you can hold your own)
- Understand real developer workflows (PRs, CI, incidents, reviews, on-call)
- Write clearly and precisely
- Have strong messaging taste and technical intuition
- Enjoy ambiguity and rapid experimentation
- Are very online in developer communities
- Are high-agency and collaborative
- Can switch between execution and strategic thinking
Not a Fit If You
- Need detailed direction
- Move slowly
- Don’t like writing
- Don’t like talking to engineers
- Prefer rigid roadmaps
- Want strict lane boundaries
- Want a marketing role without technical depth
Why You’ll Love Working Here
- Shape GTM from 0 → 1
- Work directly with founders
- Have real product and narrative impact
- Massive autonomy
- Help make agentic coding safer and more reliable
- Fast learning, fast iteration, real ownership
Compensation
Depending on the relevance and depth of your experience:
- $140k–$180k salary
- 0.3%–0.7% equity
- Medical, dental, vision insurance
- MacBook