Overview
Work Your Magic with us! Start your next chapter and join EMD Serono. Our teams innovate in Healthcare, Life Science, and Electronics to enrich people’s lives with our solutions. We seek curious minds who imagine the unimaginable and care for patients, customers, and the planet. United As One for Patients, our Healthcare purpose is to help create, improve and prolong lives through medicines, intelligent devices and innovative technologies in Oncology, Neurology, and Fertility. This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Your Role
The Senior Manager, US Fertility Patient Marketing, will develop and implement core US marketing launch activities directed at patients for a potential product approval in Fertility. This indication represents a significant opportunity to address an unmet need with patients in the US.
Responsibilities
- Develop patient strategy and corresponding tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners.
- Lead the Medical Legal Review (MLR) process to ensure all programs are compliant with MLR guidance and corporate policies.
- Interpret and translate clinical data and market research insights for use in patient marketing materials.
- Collaborate with the broader Fertility marketing team to ensure strategic alignment and execution across the portfolio.
- Cultivate strong relationships with patient advocacy groups, brand ambassadors, and external strategic partners in collaboration with patient advocacy and patient services.
- Develop and execute a full-year patient advisory board plan to support business needs.
- Compliantly support the development and execution of a patient support program with Patient Access Solutions.
- Partner with the digital agency of record to develop strategy and execution for digital promotion and media.
- Work with internal and external partners to define success metrics and analyze performance of marketing programs, optimizing plans to improve impact and develop recommendations for future plans.
- Lead partner agency relationships, workflow, and related expense budgets, ensuring projects are completed on time and on budget.
- Other duties as assigned.
This position offers flexible work arrangements, allowing for hybrid or onsite options at our Boston, MA (Seaport area) location.
Who You Are
Minimum Qualifications:
- 5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing or related agency experience
- Bachelor’s degree in a relevant field required
- Prior in-line or equivalent patient marketing experience, with 2+ years in a product manager role strongly desired
- Proficient in digital marketing and media tactics directed towards patients
- Available to travel up to 30%
Preferred Qualifications:
- Fertility experience
- US product launch experience
- Patient marketing experience
- Experience managing or coordinating with speaker programming to patient / caregiver audiences
- Experience partnering with patient support program hub to ensure optimal patient experience
- Ability to lead projects and make key decisions without day-to-day oversight
- Ability to effectively prioritize projects & initiatives based on aligned business objectives
- Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
- Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
- Initiative, creativity, and ability to work effectively in complex, rapidly changing environments
- Strong business insight skills, with responsibility for budgets, timelines, processes and procedures
- High ethical standards and personal integrity
- Ability to prioritize the needs and experiences of customers and patients in decision-making
- Acting in the best interest of the company and driving results
- Willingness to embrace new ideas and seek innovative solutions
- Experience streamlining processes and adapting quickly to changes
- Experience encouraging constructive debate and ensuring commitment to outcomes
Pay Range : $132,600 – $198,800. The offer may include sales or performance-based bonuses. Benefits include health insurance, PTO, retirement contributions, and other perquisites. For more information, click here .
What we offer
We are curious minds from diverse backgrounds, perspectives, and life experiences. We believe this variety drives excellence and innovation. We are committed to creating access and opportunities for all to develop and grow, and we aim to build a culture of inclusion and belonging that empowers everyone to work their magic and champion human progress.
Apply now and become part of a team dedicated to Sparking Discovery and Elevating Humanity!
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