Vice President of Marketing
Location: Brooklyn, NY
Position Type: Full-Time
Schedule: Monday through Friday, Standard Business Hours
Salary: Based on Experience
Position Overview
We are seeking an experienced, strategic, and data-driven Vice President of Marketing to lead end-to-end marketing, brand, and customer acquisition efforts for a premium photo printing and photo products business. This executive-level role is responsible for driving profitable growth, strengthening brand leadership in the premium photo printing space, and building a highly engaged community of creators across both consumer and professional audiences.
The Vice President of Marketing will set the vision and direction for all marketing initiatives while remaining hands-on and execution-focused. This role requires a leader who thinks like a startup operator, values experimentation and learning, and deeply understands the full customer journey from acquisition through retention.
Leadership Principles
The ideal candidate aligns with the following leadership principles:
- Maintains a growth mindset by setting high standards, embracing change, and learning from failure
- Remains deeply customer-centered, focusing on the end-to-end customer experience
- Takes ownership, uses data to drive decisions, and consistently digs deeper
- Thinks and operates like a startup by moving quickly, staying flexible, and celebrating progress
- Leads with humility and respect, assuming positive intent and fostering collaboration
Key Responsibilities
Marketing Strategy & Growth
- Lead the overall marketing, brand, and customer acquisition strategy to drive sustainable, profitable growth
- Define and execute go-to-market strategies across consumer and professional segments
- Establish clear KPIs and performance metrics to measure success across channels
Brand & Positioning
- Strengthen and evolve brand positioning within the premium photo printing and personalized products market
- Ensure consistent brand messaging, visual identity, and voice across all touchpoints
- Build brand equity while supporting performance-driven marketing initiatives
Customer Acquisition & Lifecycle Marketing
- Oversee acquisition strategies across digital channels, partnerships, and campaigns
- Optimize the full customer lifecycle including acquisition, engagement, retention, and loyalty
- Leverage data and insights to improve conversion, lifetime value, and customer satisfaction
Team Leadership & Cross-Functional Collaboration
- Build, mentor, and lead a high-performing marketing organization
- Partner closely with product, operations, creative, and leadership teams
- Foster a culture of accountability, experimentation, and continuous improvement
Data, Analytics & Optimization
- Use data, analytics, and testing to inform decisions and optimize marketing performance
- Translate insights into actionable strategies that improve efficiency and ROI
- Champion a test-and-learn mindset across all marketing functions
Qualifications & Experience
- Senior leadership experience in marketing, preferably in e-commerce, consumer products, or premium/luxury brands
- Proven track record of driving growth through integrated marketing and brand strategy
- Strong understanding of digital marketing, customer acquisition, and lifecycle management
- Experience leading teams and influencing cross-functional partners at an executive level
- Highly analytical, strategic, and execution-oriented
Skills & Attributes
- Visionary leader with a hands-on approach
- Customer-obsessed with a strong understanding of user behavior
- Comfortable operating in fast-paced, evolving environments
- Strong communicator with the ability to inspire and align teams
- Data-driven decision-maker with creative instincts
What We Offer
- Comprehensive benefits package
- Opportunity to lead and scale a premium, design-driven brand
- Collaborative, entrepreneurial work environment
- High-impact role with ownership over brand and growth strategy