Senior Marketing Operations Manager
Madhappy Limited, Los Angeles, California, United States, 90079
SENIOR MARKETING OPERATIONS MANAGER
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles in 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About the job We are looking to hire a full-time Senior Marketing Operations Manager for Madhappy.
In this role, you will serve as the central operational lead across all marketing initiatives, bringing clarity, structure, and accountability to how campaigns, collaborations, and launches come to life across channels This role has two direct reports and acts as the connective tissue between Creative, Marketing, Product, Retail, Community, and external partners. While deeply collaborative with creative teams, this role is operationally driven—focused on timelines, systems, approvals, budgets, and cross‑functional execution at scale. The Senior Marketing Operations Manager ensures that big ideas move through the organization cleanly, launches land on time, and every channel is aligned against a single source of truth. You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities Marketing Operations & Leadership
Lead and manage our Community Manager + In‑House Photo Team providing clear direction, prioritization and accountability
Establish best‑in‑class operational standards for planning, execution, and cross‑functional communication
Campaign Planning & Go‑To‑Market Execution
Own end‑to‑end marketing timelines for all major campaigns, collection releases, and collaborations
Lead the GTM process across all channels, partnering closely with channel owners (social, email/SMS, paid media, e‑commerce, PR, retail, community)
Collaborate with Creative Producer, Apparel Production, and Design team to manage timelines for sample readiness, asset availability, and production milestones
Ensure all apparel release and marketing launches are fully aligned across digital, retail, IRL, and partner touchpoints
Cross‑Functional Coordination & Approvals
Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners
Own cross‑functional asset consistency across all marketing channels
Oversee asset trafficking, version control, and final delivery across all platforms
Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams
Budget Management
Partner with broader marketing team and producer to manage the day‑to‑day macro budget
Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
Surface risks, tradeoffs, and resourcing needs proactively
Influencer Seeding Operations & Oversight
Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team
Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
Oversee cross‑functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on‑brand, and operationally sound
Manage approval flows for seeded talent, product drops, and partner gifting moments
Ensure consistent tracking, reporting, and post‑campaign analysis of seeding efforts to inform future planning
Act as the escalation point for risks, delays, or misalignment related to seeding execution
Events + Activations Operations & Oversight
Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments
Own timelines, budgets, approvals, and cross‑functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
Ensure events are fully integrated into broader marketing calendars and campaign narratives
Oversee vendor coordination, collateral asset delivery, staffing needs, and run‑of‑show planning
Manage internal and external approvals related to event programming, signage, collateral, and partner integrations
Ensure post‑event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager
Systems, Process & Optimization
Own and evolve marketing calendars, workflows, and tools to support scale and clarity
Identify gaps in process and build systems that improve efficiency, visibility, and accountability
Lead keystone campaign retrospectives and performance recaps to inform future planning
Qualifications
7–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands
Proven experience managing teams and leading cross‑functional initiatives
Exceptional project management skills with the ability to juggle multiple launches simultaneously
Strong understanding of multi‑channel marketing ecosystems (digital, retail, IRL, partnerships)
Experience managing budgets and collaborating closely with finance and creative counterparts
Highly organized, detail‑oriented, and process‑driven—without being overly bureaucratic
Confident communicator who can lead conversations across creative, executive, and external partner groups
Deep alignment with Madhappy’s values of optimism, care, and intentional leadership
Benefits
15 days PTO, and 9 days sick pay annually
Paid holidays
Health, dental, and vision insurance with 75% premium coverage by Madhappy
Retirement plans available with $600 quarterly health stipends
Employee discount and early access to products
$90,000 - $135,000 a year
About Madhappy Madhappy is a clothing brand for a community of optimists. Born in Los Angeles in 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world.
#J-18808-Ljbffr
About the job We are looking to hire a full-time Senior Marketing Operations Manager for Madhappy.
In this role, you will serve as the central operational lead across all marketing initiatives, bringing clarity, structure, and accountability to how campaigns, collaborations, and launches come to life across channels This role has two direct reports and acts as the connective tissue between Creative, Marketing, Product, Retail, Community, and external partners. While deeply collaborative with creative teams, this role is operationally driven—focused on timelines, systems, approvals, budgets, and cross‑functional execution at scale. The Senior Marketing Operations Manager ensures that big ideas move through the organization cleanly, launches land on time, and every channel is aligned against a single source of truth. You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities Marketing Operations & Leadership
Lead and manage our Community Manager + In‑House Photo Team providing clear direction, prioritization and accountability
Establish best‑in‑class operational standards for planning, execution, and cross‑functional communication
Campaign Planning & Go‑To‑Market Execution
Own end‑to‑end marketing timelines for all major campaigns, collection releases, and collaborations
Lead the GTM process across all channels, partnering closely with channel owners (social, email/SMS, paid media, e‑commerce, PR, retail, community)
Collaborate with Creative Producer, Apparel Production, and Design team to manage timelines for sample readiness, asset availability, and production milestones
Ensure all apparel release and marketing launches are fully aligned across digital, retail, IRL, and partner touchpoints
Cross‑Functional Coordination & Approvals
Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners
Own cross‑functional asset consistency across all marketing channels
Oversee asset trafficking, version control, and final delivery across all platforms
Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams
Budget Management
Partner with broader marketing team and producer to manage the day‑to‑day macro budget
Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
Surface risks, tradeoffs, and resourcing needs proactively
Influencer Seeding Operations & Oversight
Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team
Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
Oversee cross‑functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on‑brand, and operationally sound
Manage approval flows for seeded talent, product drops, and partner gifting moments
Ensure consistent tracking, reporting, and post‑campaign analysis of seeding efforts to inform future planning
Act as the escalation point for risks, delays, or misalignment related to seeding execution
Events + Activations Operations & Oversight
Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments
Own timelines, budgets, approvals, and cross‑functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
Ensure events are fully integrated into broader marketing calendars and campaign narratives
Oversee vendor coordination, collateral asset delivery, staffing needs, and run‑of‑show planning
Manage internal and external approvals related to event programming, signage, collateral, and partner integrations
Ensure post‑event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager
Systems, Process & Optimization
Own and evolve marketing calendars, workflows, and tools to support scale and clarity
Identify gaps in process and build systems that improve efficiency, visibility, and accountability
Lead keystone campaign retrospectives and performance recaps to inform future planning
Qualifications
7–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands
Proven experience managing teams and leading cross‑functional initiatives
Exceptional project management skills with the ability to juggle multiple launches simultaneously
Strong understanding of multi‑channel marketing ecosystems (digital, retail, IRL, partnerships)
Experience managing budgets and collaborating closely with finance and creative counterparts
Highly organized, detail‑oriented, and process‑driven—without being overly bureaucratic
Confident communicator who can lead conversations across creative, executive, and external partner groups
Deep alignment with Madhappy’s values of optimism, care, and intentional leadership
Benefits
15 days PTO, and 9 days sick pay annually
Paid holidays
Health, dental, and vision insurance with 75% premium coverage by Madhappy
Retirement plans available with $600 quarterly health stipends
Employee discount and early access to products
$90,000 - $135,000 a year
About Madhappy Madhappy is a clothing brand for a community of optimists. Born in Los Angeles in 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world.
#J-18808-Ljbffr