Senior Marketing Communications Manager
Nashville Public Radio, Springdale, Arkansas, us, 72766
Senior Manager of Marketing & Communications
Organization:
Downtown Springdale Alliance (DSA) Type:
Full-time Location:
In-office in Springdale, AR (not a remote position) Salary:
$55,000–$65,000 (based on experience) Position Summary
The Senior Manager of Marketing & Communications leads DSA’s brand, marketing, and communications across events, programs, and key downtown initiatives. This role blends strategy with hands-on execution—building clear marketing plans and repeatable systems, overseeing core channels (social, email, web, media), and using performance data to continuously improve results. Team leadership
Team leadership:
The current expectation is to supervise a marketing intern responsible for the weekly newsletter and manage a social media contractor who produces content for DSA’s Facebook and Instagram. As DSA grows, this role may expand to include supervision of a full-time Marketing & Communications Coordinator. Growth opportunity
Growth opportunity:
This position is designed with a path for advancement. As the scope and team scale, there is potential over the coming years for this role to grow into a
director-level
position. Core Responsibilities
1) Strategy, Planning & Performance Build annual and campaign-based marketing plans for DSA events, programs, and initiatives. Create and maintain simple, usable marketing systems and SOPs to ensure consistency and efficiency. Track key performance metrics across email, web, social, and campaigns; provide a monthly snapshot to the Executive Director. Use insights to refine messaging, channel strategy, timing, and budget allocation. 2) Brand, Messaging & Content Quality Maintain brand consistency across all communications and marketing materials. Edit/proof key materials for clarity, tone, accuracy, and visual alignment. Coordinate translation of priority outreach materials into Spanish and Marshallese as needed. 3) Digital Channels Oversight (Social, Email, Website) Social (Oversight + Direction): Oversee DSA’s presence on Facebook and Instagram (and other platforms as needed). Manage the social media contractor: set priorities, review/approve content, and ensure brand alignment. Step in during peak moments (events/campaigns) to capture/post timely content when needed. Monitor performance and incorporate insights into monthly reporting. Email / Newsletter: Oversee the weekly newsletter produced by an intern (editing, approvals, and basic performance review). Manage newsletter ad placements/sponsor deliverables as applicable. Track basic email metrics (open rate, click rate, growth) and identify improvements. Website & Event Listings: Keep DSA web properties accurate and current (events, initiatives, calls-to-action, partner info). Maintain event listings across DSA channels and key community calendars. Support and coordinate use of tools such as event calendar plugins, CRM/email systems, and texting tools. 4) Media, Promotions & Partnerships Draft and distribute press releases and key media communications for major events/announcements. Coordinate advertising, promotional partnerships, and campaign deliverables (including sponsor fulfillment). Collaborate with internal team and community partners to amplify downtown initiatives. 5) Event Marketing Support Lead marketing support for DSA-hosted events, including campaign planning and promotional timelines. Coordinate production of essential event marketing assets (signage, maps, flyers, banners) as needed. Attend select events for real-time coverage and coordination. 6) Team & Contractor Coordination Supervise the newsletter intern and provide training, feedback, and clear weekly priorities. Manage contractors (social media, photo/video, design) including scope, timelines, and approvals. Contribute to planning and tracking within the marketing/event budget. Skills & Qualifications
3–5 years of marketing/communications experience (nonprofit, civic, tourism, or community-focused work, a plus). Strong writing/editing skills and an eye for brand consistency. Experience managing digital channels (especially social and email) and interpreting basic analytics. Comfortable creating and maintaining simple systems, checklists, and repeatable workflows. Proficiency with common tools (Canva, Microsoft Office/Google Workspace, Dropbox) and familiarity with CRM/email platforms (e.g., HubSpot, Textedly) preferred. Strong project management skills with the ability to manage multiple priorities and deadlines. Personal Characteristics
Strategic but practical—able to plan and execute. Organized, detail-aware, and dependable with deadlines. Collaborative and service-oriented with downtown businesses and partners. Creative, adaptable, and calm during high-visibility event weeks. Motivated by community-building and place-based storytelling. How to Apply
Interested candidates should submit a resume and cover letter to
info@downtownspringdale.org . Please include
“Application – Senior Manager, Marketing and Communications”
in the subject line.
#J-18808-Ljbffr
Downtown Springdale Alliance (DSA) Type:
Full-time Location:
In-office in Springdale, AR (not a remote position) Salary:
$55,000–$65,000 (based on experience) Position Summary
The Senior Manager of Marketing & Communications leads DSA’s brand, marketing, and communications across events, programs, and key downtown initiatives. This role blends strategy with hands-on execution—building clear marketing plans and repeatable systems, overseeing core channels (social, email, web, media), and using performance data to continuously improve results. Team leadership
Team leadership:
The current expectation is to supervise a marketing intern responsible for the weekly newsletter and manage a social media contractor who produces content for DSA’s Facebook and Instagram. As DSA grows, this role may expand to include supervision of a full-time Marketing & Communications Coordinator. Growth opportunity
Growth opportunity:
This position is designed with a path for advancement. As the scope and team scale, there is potential over the coming years for this role to grow into a
director-level
position. Core Responsibilities
1) Strategy, Planning & Performance Build annual and campaign-based marketing plans for DSA events, programs, and initiatives. Create and maintain simple, usable marketing systems and SOPs to ensure consistency and efficiency. Track key performance metrics across email, web, social, and campaigns; provide a monthly snapshot to the Executive Director. Use insights to refine messaging, channel strategy, timing, and budget allocation. 2) Brand, Messaging & Content Quality Maintain brand consistency across all communications and marketing materials. Edit/proof key materials for clarity, tone, accuracy, and visual alignment. Coordinate translation of priority outreach materials into Spanish and Marshallese as needed. 3) Digital Channels Oversight (Social, Email, Website) Social (Oversight + Direction): Oversee DSA’s presence on Facebook and Instagram (and other platforms as needed). Manage the social media contractor: set priorities, review/approve content, and ensure brand alignment. Step in during peak moments (events/campaigns) to capture/post timely content when needed. Monitor performance and incorporate insights into monthly reporting. Email / Newsletter: Oversee the weekly newsletter produced by an intern (editing, approvals, and basic performance review). Manage newsletter ad placements/sponsor deliverables as applicable. Track basic email metrics (open rate, click rate, growth) and identify improvements. Website & Event Listings: Keep DSA web properties accurate and current (events, initiatives, calls-to-action, partner info). Maintain event listings across DSA channels and key community calendars. Support and coordinate use of tools such as event calendar plugins, CRM/email systems, and texting tools. 4) Media, Promotions & Partnerships Draft and distribute press releases and key media communications for major events/announcements. Coordinate advertising, promotional partnerships, and campaign deliverables (including sponsor fulfillment). Collaborate with internal team and community partners to amplify downtown initiatives. 5) Event Marketing Support Lead marketing support for DSA-hosted events, including campaign planning and promotional timelines. Coordinate production of essential event marketing assets (signage, maps, flyers, banners) as needed. Attend select events for real-time coverage and coordination. 6) Team & Contractor Coordination Supervise the newsletter intern and provide training, feedback, and clear weekly priorities. Manage contractors (social media, photo/video, design) including scope, timelines, and approvals. Contribute to planning and tracking within the marketing/event budget. Skills & Qualifications
3–5 years of marketing/communications experience (nonprofit, civic, tourism, or community-focused work, a plus). Strong writing/editing skills and an eye for brand consistency. Experience managing digital channels (especially social and email) and interpreting basic analytics. Comfortable creating and maintaining simple systems, checklists, and repeatable workflows. Proficiency with common tools (Canva, Microsoft Office/Google Workspace, Dropbox) and familiarity with CRM/email platforms (e.g., HubSpot, Textedly) preferred. Strong project management skills with the ability to manage multiple priorities and deadlines. Personal Characteristics
Strategic but practical—able to plan and execute. Organized, detail-aware, and dependable with deadlines. Collaborative and service-oriented with downtown businesses and partners. Creative, adaptable, and calm during high-visibility event weeks. Motivated by community-building and place-based storytelling. How to Apply
Interested candidates should submit a resume and cover letter to
info@downtownspringdale.org . Please include
“Application – Senior Manager, Marketing and Communications”
in the subject line.
#J-18808-Ljbffr