Sr. Director - Global Marketing Jaypirca Brand Strategy
Eli Lilly and Company, Indianapolis, Indiana, us, 46262
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Jaypirca (Pirtobrutinib) is an exciting new brand within Lilly Oncology, which has expanded the portfolio into hematology for the first time.
This asset has six potential indications to launch, significantly impacting the lives of people with blood cancers around the world. The first two accelerated indications for Mantle Cell Lymphoma (MCL) and Chronic Lymphocytic Leukemia (CLL) launched in the U.S. in 2023, the anchor indication for adults with relapsed/refractory CLL after a covalent BTK inhibitor launched globally in 2025, and there are further anticipated NILEX indications to come in 2026/2027.
This role requires deep competency in brand strategy and launch strategy development, given the complexity of simultaneous development across multiple indications. The Global Senior Director of Brand Strategy will focus on deeply understanding the hematology market, competition, key players, and their needs; and in turn, leverage this understanding to build a long‑term strategy across indications, continuing to evolve the strategy to sustain our position over time.
The ideal candidate will be passionate about developing high‑performing teams and delivering exceptional customer experiences, willing to push boundaries and think differently, and able to deliver impact in a fast‑paced, rapidly evolving environment while maintaining a positive, team‑first attitude. This leader will need to effectively collaborate with key affiliates to co‑develop and align on the global long‑term commercial strategy and messaging, while also collaborating with medical/global product teams to prepare for future data releases and submissions. The position will report to the AVP / Global Brand Leader of Jaypirca.
Key Objectives/Deliverables: The Global Senior Director Brand Strategy responsibilities are listed below; however, these may evolve based on changing asset, market, team, and launch needs.
Objective 1: People Management (25%)
Develop, retain, motivate, and recruit a diverse and inclusive marketing team.
Manage performance and development of direct reports, setting clear roles and responsibilities to help them reach their full potential.
In collaboration with the pirtobrutinib leadership team, lead and influence the team toward an inclusive, high‑performance culture.
Objective 2: Brand Foundation & Strategy (50%)
Lead development and maintenance of a deep understanding of the market landscape, competitive efforts, and value needs/insights of patients, physicians, and payers; ensure this understanding drives marketing deliverables and cross‑functional decisions.
Build upon the currently developed differentiated brand strategy and positioning to evolve for success over time. Launch horizon‑based, line agnostic strategy to sustain clear market position as Jaypirca reads out additional Phase 3 trials.
Prepare evolving commercialization strategies for differing indication and launch sequence scenarios, including HCP and consumer core message elements and messaging.
Lead creative execution elements, content, core claims, and global solutions/templates for HCPs and patients for agreed global deliverables.
Engage affiliates in the development of global campaigns and solutions; ensure regions and affiliates understand and use global campaign materials.
Maintain a deep understanding of promotional rules of engagement and the critical role of a product label.
Influence the global development team to develop robust Phase 3B/4 trials and SDD plans to address key customer questions.
Lead development of NILEX opportunities and how each fits with the overall brand strategy.
Objective 3: Big Idea Global Solutions Development (25%)
Develop compelling, behavior‑changing, and differentiated solutions to bring the brand strategy to life and deliver unparalleled customer experiences.
Partner with Global Medical Affairs to identify data evidence needs and deliver promotional data dissemination plans to support brand strategy and launch success.
Minimum Experience / Personal Skill Requirements:
Bachelors Degree
7+ years of pharmaceutical marketing experience
Oncology experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H‑1B or TN status) for this employment position.
Additional Preferences:
MBA or graduate degree
Experience coaching and successfully leading a team
Ability to work and influence cross‑functionally
Proven comfort leading through ambiguity
Proven ability to coach and develop people for superior performance
Experience launching brands and multi‑indication brands
Strong strategic thinking and problem‑solving skills
Ability to turn clinical data and customer insights into effective marketing strategies
Strong communication skills and ability to influence diverse, global stakeholders
Team leadership and ability to engage across functions
Strong business acumen and critical thinking skills
Ability to prioritize multiple, complex, and time‑sensitive workstreams
This position is based in Indianapolis, remote employees will not be considered
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form https://careers.lilly.com/us/en/workplace-accommodation for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $154,500 - $226,600
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#WeAreLilly
#J-18808-Ljbffr
Jaypirca (Pirtobrutinib) is an exciting new brand within Lilly Oncology, which has expanded the portfolio into hematology for the first time.
This asset has six potential indications to launch, significantly impacting the lives of people with blood cancers around the world. The first two accelerated indications for Mantle Cell Lymphoma (MCL) and Chronic Lymphocytic Leukemia (CLL) launched in the U.S. in 2023, the anchor indication for adults with relapsed/refractory CLL after a covalent BTK inhibitor launched globally in 2025, and there are further anticipated NILEX indications to come in 2026/2027.
This role requires deep competency in brand strategy and launch strategy development, given the complexity of simultaneous development across multiple indications. The Global Senior Director of Brand Strategy will focus on deeply understanding the hematology market, competition, key players, and their needs; and in turn, leverage this understanding to build a long‑term strategy across indications, continuing to evolve the strategy to sustain our position over time.
The ideal candidate will be passionate about developing high‑performing teams and delivering exceptional customer experiences, willing to push boundaries and think differently, and able to deliver impact in a fast‑paced, rapidly evolving environment while maintaining a positive, team‑first attitude. This leader will need to effectively collaborate with key affiliates to co‑develop and align on the global long‑term commercial strategy and messaging, while also collaborating with medical/global product teams to prepare for future data releases and submissions. The position will report to the AVP / Global Brand Leader of Jaypirca.
Key Objectives/Deliverables: The Global Senior Director Brand Strategy responsibilities are listed below; however, these may evolve based on changing asset, market, team, and launch needs.
Objective 1: People Management (25%)
Develop, retain, motivate, and recruit a diverse and inclusive marketing team.
Manage performance and development of direct reports, setting clear roles and responsibilities to help them reach their full potential.
In collaboration with the pirtobrutinib leadership team, lead and influence the team toward an inclusive, high‑performance culture.
Objective 2: Brand Foundation & Strategy (50%)
Lead development and maintenance of a deep understanding of the market landscape, competitive efforts, and value needs/insights of patients, physicians, and payers; ensure this understanding drives marketing deliverables and cross‑functional decisions.
Build upon the currently developed differentiated brand strategy and positioning to evolve for success over time. Launch horizon‑based, line agnostic strategy to sustain clear market position as Jaypirca reads out additional Phase 3 trials.
Prepare evolving commercialization strategies for differing indication and launch sequence scenarios, including HCP and consumer core message elements and messaging.
Lead creative execution elements, content, core claims, and global solutions/templates for HCPs and patients for agreed global deliverables.
Engage affiliates in the development of global campaigns and solutions; ensure regions and affiliates understand and use global campaign materials.
Maintain a deep understanding of promotional rules of engagement and the critical role of a product label.
Influence the global development team to develop robust Phase 3B/4 trials and SDD plans to address key customer questions.
Lead development of NILEX opportunities and how each fits with the overall brand strategy.
Objective 3: Big Idea Global Solutions Development (25%)
Develop compelling, behavior‑changing, and differentiated solutions to bring the brand strategy to life and deliver unparalleled customer experiences.
Partner with Global Medical Affairs to identify data evidence needs and deliver promotional data dissemination plans to support brand strategy and launch success.
Minimum Experience / Personal Skill Requirements:
Bachelors Degree
7+ years of pharmaceutical marketing experience
Oncology experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H‑1B or TN status) for this employment position.
Additional Preferences:
MBA or graduate degree
Experience coaching and successfully leading a team
Ability to work and influence cross‑functionally
Proven comfort leading through ambiguity
Proven ability to coach and develop people for superior performance
Experience launching brands and multi‑indication brands
Strong strategic thinking and problem‑solving skills
Ability to turn clinical data and customer insights into effective marketing strategies
Strong communication skills and ability to influence diverse, global stakeholders
Team leadership and ability to engage across functions
Strong business acumen and critical thinking skills
Ability to prioritize multiple, complex, and time‑sensitive workstreams
This position is based in Indianapolis, remote employees will not be considered
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form https://careers.lilly.com/us/en/workplace-accommodation for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $154,500 - $226,600
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
#WeAreLilly
#J-18808-Ljbffr