Overview
Join the LEGO® Group as a Paid Social Manager and support data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans in your market group. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You’ll support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.
Responsibilities
Media Strategy & Vision – Support in driving and implementing the LEGO Group’s selection of key initiatives using Paid Social, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance – Establish and ensure global standards are followed and met, delivering the strongest return for the LEGO Group.
Collaborator & Executive Influence – Serve as the market group’s subject matter expert for paid social, engaging with leadership, Brand Managers, key partners, and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Qualifications
Hands-on experience in digital and Paid Social media.
Proven experience managing paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment; proven track record of campaign deployment.
Knowledge and hands-on experience with tools like Meta Business Manager, TikTok Ads Manager, Pinterest Ads, and Google Ads/DV360.
Exceptional executive presence with the ability to influence key collaborators and inspire cross-functional teams.
A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.
Relocation & Working Model Relocation: There is no relocation budget for this role.
Hybrid working model: This 3-day in-office hybrid model supports our People Promise by embracing colleagues’ life situations. Details will be discussed during recruitment.
Compensation The salary for this position ranges from $68,330.00 – $102,494.00, based on responsibilities, market benchmarks, and organizational constraints. The LEGO Group considers a wide range of compensation factors, including prior experience, skills, location, internal equity, and applicable law. Comprehensive remuneration details, including benefits, will be communicated upon finalisation of the offer.
What’s in it for you?
Family Care Leave
– Enhanced paid leave options for important times.
Insurances
– Life and disability insurance for protection and peace of mind.
Wellbeing
– Access to wellbeing initiatives and programs, including Headspace.
Colleague Discount
– Generous colleague discount from day one.
Bonus
– Eligible for performance-based bonus when goals are met.
Your workplace
– Primary workplace location (office, store, or factory). Hybrid policy generally requires about 3 days per week in the office; specifics discussed during recruitment.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is committed to equal employment opportunity and equal pay, and seeks to encourage applicants from all backgrounds to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. By joining, you contribute to our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is committed to Children’s Rights and Child Wellbeing. Candidates with high levels of engagement with children may be asked to complete Child Safeguarding Background Screening as a condition of the offer. We may conduct drug screening in support of our health and safety policy. An Online Application Accessibility Statement is available; we strive to make www.LEGO.com/jobs accessible to all users. If you need accessibility assistance, contact the HR Service Desk at 1.860-763-7777, option #3.
Thank you for sharing our global commitment to Children’s Rights. Join the LEGO® team today.
#J-18808-Ljbffr
Responsibilities
Media Strategy & Vision – Support in driving and implementing the LEGO Group’s selection of key initiatives using Paid Social, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance – Establish and ensure global standards are followed and met, delivering the strongest return for the LEGO Group.
Collaborator & Executive Influence – Serve as the market group’s subject matter expert for paid social, engaging with leadership, Brand Managers, key partners, and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Qualifications
Hands-on experience in digital and Paid Social media.
Proven experience managing paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment; proven track record of campaign deployment.
Knowledge and hands-on experience with tools like Meta Business Manager, TikTok Ads Manager, Pinterest Ads, and Google Ads/DV360.
Exceptional executive presence with the ability to influence key collaborators and inspire cross-functional teams.
A commitment to purposeful, ethical marketing in line with the LEGO Group’s values and mission.
Relocation & Working Model Relocation: There is no relocation budget for this role.
Hybrid working model: This 3-day in-office hybrid model supports our People Promise by embracing colleagues’ life situations. Details will be discussed during recruitment.
Compensation The salary for this position ranges from $68,330.00 – $102,494.00, based on responsibilities, market benchmarks, and organizational constraints. The LEGO Group considers a wide range of compensation factors, including prior experience, skills, location, internal equity, and applicable law. Comprehensive remuneration details, including benefits, will be communicated upon finalisation of the offer.
What’s in it for you?
Family Care Leave
– Enhanced paid leave options for important times.
Insurances
– Life and disability insurance for protection and peace of mind.
Wellbeing
– Access to wellbeing initiatives and programs, including Headspace.
Colleague Discount
– Generous colleague discount from day one.
Bonus
– Eligible for performance-based bonus when goals are met.
Your workplace
– Primary workplace location (office, store, or factory). Hybrid policy generally requires about 3 days per week in the office; specifics discussed during recruitment.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is committed to equal employment opportunity and equal pay, and seeks to encourage applicants from all backgrounds to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. By joining, you contribute to our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is committed to Children’s Rights and Child Wellbeing. Candidates with high levels of engagement with children may be asked to complete Child Safeguarding Background Screening as a condition of the offer. We may conduct drug screening in support of our health and safety policy. An Online Application Accessibility Statement is available; we strive to make www.LEGO.com/jobs accessible to all users. If you need accessibility assistance, contact the HR Service Desk at 1.860-763-7777, option #3.
Thank you for sharing our global commitment to Children’s Rights. Join the LEGO® team today.
#J-18808-Ljbffr