Overview
The Marketing Specialist/Manager will work closely with the product management and business development teams to execute marketing plans for the Advances Integrated Solutions vertical, leveraging internal and external resources to achieve business goals. Working with these same teams, and others, they will craft messaging and positioning for products, conceive and develop innovative marketing programs, and drive content that supports our customer-focused marketing mix. This is a demanding role from a both technical and marketing perspective, requiring marketing prowess in complex technical systems, while having the ability to absorb new technology quickly. Understanding the technology and market drivers is key. Our customers are a unique and passionate audience with a critical mission to accomplish. Enthusiasm for R&D/Science, Intelligent Transportations, Automation and/or Optical Gas Imaging will be important to success in this role. Knowledge of the mission within the vertical business is essential. The ability to explain highly technical products in an easy and engaging way is a must, as is the ability to manage many projects at once. The Marketing Specialist will identify needs and direct content generation, trade show strategy, and directly support the business development teams for customer centric messaging and content. Primary Duties & Responsibilities
Execute a global marketing strategy for the vertical business Leverage internal and external resources to achieve business objectives Execute on product launch roadmaps, strategies, and campaigns adhering to a disciplined gated process Facilitate and drive the marketing strategy for the vertical business working with a cross-functional team Connection point between creative teams, public relations, advertising, BD/Sales, and product management Write engaging content for brochures, datasheets, videos, and advertising Follow published brand standards guidelines Be flexible and agile, manage concurrent projects and set priorities based on team needs, effectively managing a project to completion, both independently and as part of a team Maintain excellent work relationships among the team to attain goals Requirements
5+ years of marketing management experience is preferred. Proficiency with Microsoft Office suite. Outstanding communication & presentation skills, ability to communicate with individuals at many levels. Energized by a full schedule and must have excellent multitasking skills. __________________________________________________________________________________ Equal Opportunity Employer
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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The Marketing Specialist/Manager will work closely with the product management and business development teams to execute marketing plans for the Advances Integrated Solutions vertical, leveraging internal and external resources to achieve business goals. Working with these same teams, and others, they will craft messaging and positioning for products, conceive and develop innovative marketing programs, and drive content that supports our customer-focused marketing mix. This is a demanding role from a both technical and marketing perspective, requiring marketing prowess in complex technical systems, while having the ability to absorb new technology quickly. Understanding the technology and market drivers is key. Our customers are a unique and passionate audience with a critical mission to accomplish. Enthusiasm for R&D/Science, Intelligent Transportations, Automation and/or Optical Gas Imaging will be important to success in this role. Knowledge of the mission within the vertical business is essential. The ability to explain highly technical products in an easy and engaging way is a must, as is the ability to manage many projects at once. The Marketing Specialist will identify needs and direct content generation, trade show strategy, and directly support the business development teams for customer centric messaging and content. Primary Duties & Responsibilities
Execute a global marketing strategy for the vertical business Leverage internal and external resources to achieve business objectives Execute on product launch roadmaps, strategies, and campaigns adhering to a disciplined gated process Facilitate and drive the marketing strategy for the vertical business working with a cross-functional team Connection point between creative teams, public relations, advertising, BD/Sales, and product management Write engaging content for brochures, datasheets, videos, and advertising Follow published brand standards guidelines Be flexible and agile, manage concurrent projects and set priorities based on team needs, effectively managing a project to completion, both independently and as part of a team Maintain excellent work relationships among the team to attain goals Requirements
5+ years of marketing management experience is preferred. Proficiency with Microsoft Office suite. Outstanding communication & presentation skills, ability to communicate with individuals at many levels. Energized by a full schedule and must have excellent multitasking skills. __________________________________________________________________________________ Equal Opportunity Employer
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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