Responsibilities
Lead, mentor, and develop a high-performing marketing services team
Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints
Act as a key marketing partner to retailers, internal teams, and vendor partners
Drive eCommerce, digital marketing, and retail technology initiatives
Use data, dashboards, and performance metrics to inform strategy and decision-making
Represent Marketing Services both internally and externally, including in-store retailer visits
Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touch points
Define program objectives, target audiences, key messaging, and review measurement to refine
Collaborate with cross-functional teams to ensure alignment and integrated marketing efforts
Oversee external vendors partnerships and collaborate with them to develop marketing campaigns to grow Certco, Inc retailer sales customer engagement as well as brand growth
Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
Meet three to five retailers at store locations each quarter including coordinating store visits with Retail Business Consultants (RBC)
Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs
Understand applicable POS technologies and accessible data/gaps
Contribute to the development of the overall marketing execution, aligning with company goals and objectives
Facilitate market research and competitive analysis to determine opportunities
Stay up to date with the latest marketing trends, technologies, and best practices
Vet outside vendor suppliers as needed to operate more efficiently as a marketing services department and provide needed retailer support
Requirements
5–7 years of progressive marketing experience with people and project leadership
Strong expertise in retail, digital, and omnichannel marketing
Bachelor’s degree in Marketing, Business Administration, or a related field
Proficiency with marketing tools, CRM systems, and analytics platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication, presentation, and interpersonal skills
Strong organizational and time management skills
Experience developing and executing successful marketing programs across various channels
Knowledge of consumer behavior, retail marketing tactics and omnichannel strategy
Ability to thrive in a fast-paced environment
Must be insurable for auto insurance coverage and possess a valid driver’s license
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Lead, mentor, and develop a high-performing marketing services team
Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints
Act as a key marketing partner to retailers, internal teams, and vendor partners
Drive eCommerce, digital marketing, and retail technology initiatives
Use data, dashboards, and performance metrics to inform strategy and decision-making
Represent Marketing Services both internally and externally, including in-store retailer visits
Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touch points
Define program objectives, target audiences, key messaging, and review measurement to refine
Collaborate with cross-functional teams to ensure alignment and integrated marketing efforts
Oversee external vendors partnerships and collaborate with them to develop marketing campaigns to grow Certco, Inc retailer sales customer engagement as well as brand growth
Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
Meet three to five retailers at store locations each quarter including coordinating store visits with Retail Business Consultants (RBC)
Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs
Understand applicable POS technologies and accessible data/gaps
Contribute to the development of the overall marketing execution, aligning with company goals and objectives
Facilitate market research and competitive analysis to determine opportunities
Stay up to date with the latest marketing trends, technologies, and best practices
Vet outside vendor suppliers as needed to operate more efficiently as a marketing services department and provide needed retailer support
Requirements
5–7 years of progressive marketing experience with people and project leadership
Strong expertise in retail, digital, and omnichannel marketing
Bachelor’s degree in Marketing, Business Administration, or a related field
Proficiency with marketing tools, CRM systems, and analytics platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent communication, presentation, and interpersonal skills
Strong organizational and time management skills
Experience developing and executing successful marketing programs across various channels
Knowledge of consumer behavior, retail marketing tactics and omnichannel strategy
Ability to thrive in a fast-paced environment
Must be insurable for auto insurance coverage and possess a valid driver’s license
#J-18808-Ljbffr