Overview
Job Description: Specialist, Sales Ops
Reports to: Sr. Manager, Sales Ops
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.
Role Overview We are looking for a Sales Operations Specialist to support our National Accounts with a primary focus across Department Store, Specialty, and Outdoor channels. This role plays a critical part in enabling sales execution through accurate customer product set ups, sample coordination, specialized reporting, and sales enablement tools that drive incremental revenue. Partnering closely with Sales, Product, and Sales Operations teams, this position requires a highly organized, detail-oriented, and proactive individual with strong Excel skills and clear communication abilities. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Role Responsibilities Customer Setup and Sales Enablement:
Execute retailer product set ups ahead of each go to market cycle, ensuring accuracy and timeliness across all assigned accounts
Coordinate style outs and product line transitions with retail partners
Maintain and update retailer portals with the most current product information, including platforms such as NuOrder and K Link
Assist with B2B product setup, promotional events, and featured product launches
Create custom sales sheets, line lists, and customer specific selling tools to support account needs
Pricing, Orders, and Samples:
Maintain customer pricing files and validate purchase orders for accuracy, compliance, and alignment with agreed terms
Fulfill retailer product sample requests in a timely and organized manner, coordinating internally as needed
Reporting and Analysis:
Develop, maintain, and distribute specialized sales reports to support performance tracking and identify revenue growth opportunities
Leverage Excel and internal systems to analyze sales trends, account performance, and operational opportunities
Cross Functional Partnership and Operations:
Partner closely with internal and external Sales teams, Product, and Sales Operations to ensure seamless execution of key initiatives
Support administrative and operational workflows, including filing, shipping coordination, travel arrangements, and expense reports
Contribute to continuous improvement of sales operations processes and tools
Required Knowledge, Skills, and Abilities
Strong organizational and communication skills with a high attention to detail
Advanced Excel skills, including experience with reporting, data analysis, and managing large datasets
Ability to manage multiple priorities and deadlines in a fast paced environment
Experience supporting National Accounts or complex retail customers
Comfortable working cross functionally with wide-spread teams
Proactive, motivated, and solutions-oriented mindset
Education and Experience Bachelor’s degree in Business, Operations, or a related field, or equivalent work experience
Preferred Experience Consumer products industry experience, particularly footwear, apparel, or related categories, is a plus but not required
Equal Opportunity Employment Statement REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the salary for this role is $70k - $80k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
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Reports to: Sr. Manager, Sales Ops
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand—we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design—using water-based glues, recycled materials, and other low-impact innovations—while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.
Role Overview We are looking for a Sales Operations Specialist to support our National Accounts with a primary focus across Department Store, Specialty, and Outdoor channels. This role plays a critical part in enabling sales execution through accurate customer product set ups, sample coordination, specialized reporting, and sales enablement tools that drive incremental revenue. Partnering closely with Sales, Product, and Sales Operations teams, this position requires a highly organized, detail-oriented, and proactive individual with strong Excel skills and clear communication abilities. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Role Responsibilities Customer Setup and Sales Enablement:
Execute retailer product set ups ahead of each go to market cycle, ensuring accuracy and timeliness across all assigned accounts
Coordinate style outs and product line transitions with retail partners
Maintain and update retailer portals with the most current product information, including platforms such as NuOrder and K Link
Assist with B2B product setup, promotional events, and featured product launches
Create custom sales sheets, line lists, and customer specific selling tools to support account needs
Pricing, Orders, and Samples:
Maintain customer pricing files and validate purchase orders for accuracy, compliance, and alignment with agreed terms
Fulfill retailer product sample requests in a timely and organized manner, coordinating internally as needed
Reporting and Analysis:
Develop, maintain, and distribute specialized sales reports to support performance tracking and identify revenue growth opportunities
Leverage Excel and internal systems to analyze sales trends, account performance, and operational opportunities
Cross Functional Partnership and Operations:
Partner closely with internal and external Sales teams, Product, and Sales Operations to ensure seamless execution of key initiatives
Support administrative and operational workflows, including filing, shipping coordination, travel arrangements, and expense reports
Contribute to continuous improvement of sales operations processes and tools
Required Knowledge, Skills, and Abilities
Strong organizational and communication skills with a high attention to detail
Advanced Excel skills, including experience with reporting, data analysis, and managing large datasets
Ability to manage multiple priorities and deadlines in a fast paced environment
Experience supporting National Accounts or complex retail customers
Comfortable working cross functionally with wide-spread teams
Proactive, motivated, and solutions-oriented mindset
Education and Experience Bachelor’s degree in Business, Operations, or a related field, or equivalent work experience
Preferred Experience Consumer products industry experience, particularly footwear, apparel, or related categories, is a plus but not required
Equal Opportunity Employment Statement REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For positions located in California, the salary for this role is $70k - $80k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
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