Overview
The Sr. Marketing Strategist is a senior-level role responsible for defining, leading, and evolving Beck’s marketing strategy. This role partners closely with leadership across the company to translate business objectives into integrated, data-informed marketing strategies across channels and markets. This position requires deep marketing expertise operating at both the strategic and advisory level by helping shape long-term direction and ensuring strategies are executable and measurable. The position will work at our Atlanta, IN headquarters. Benefits
As a member of the Beck’s Family of employees, all full-time employees are eligible for a generous benefits package: Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner 401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More Responsibilities
Lead the development of integrated marketing strategies aligned to Beck’s business goals, brand promise, and farmer-first philosophy Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment Ensure messaging and positioning clearly reflect Beck’s value, differentiation, and commitment to helping farmers succeed Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth Turn market insights, customer research, and performance data into actionable strategic recommendations Ensure consistency and clarity of messaging, positioning, and value propositions across all channels Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans Leverage customer data, market trends, and competitive intelligence to guide strategic decisions Define success metrics and KPIs aligned to business outcomes (not just activity metrics) Evaluate marketing performance and adjust strategy based on results and learnings Help elevate strategic thinking across the marketing team Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity Perform other related duties as may be required by the Marketing Communications Manager Qualifications
Education And Training
Bachelor’s Degree in area of Marketing Communications or other related field. Must possess and maintain a valid driver’s license and insurable driving record as determined by Beck’s automobile insurance policy. Technical Knowledge
Excellent verbal and written communication skills. Possess positive attitude and actions Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision Experience
Minimum of ten (10) years’ experience in a marketing or communications related field. Experience developing and guiding marketing strategy in support of business goals In an effort to provide a safer, drug-free workplace for employees, all full-time applicants to whom offers of employment are made must submit to a drug test and background check, subject to applicable local, state, or federal laws or regulations. Employment at Beck's is contingent upon passing these pre-employment screenings.
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The Sr. Marketing Strategist is a senior-level role responsible for defining, leading, and evolving Beck’s marketing strategy. This role partners closely with leadership across the company to translate business objectives into integrated, data-informed marketing strategies across channels and markets. This position requires deep marketing expertise operating at both the strategic and advisory level by helping shape long-term direction and ensuring strategies are executable and measurable. The position will work at our Atlanta, IN headquarters. Benefits
As a member of the Beck’s Family of employees, all full-time employees are eligible for a generous benefits package: Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner 401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More Responsibilities
Lead the development of integrated marketing strategies aligned to Beck’s business goals, brand promise, and farmer-first philosophy Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment Ensure messaging and positioning clearly reflect Beck’s value, differentiation, and commitment to helping farmers succeed Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth Turn market insights, customer research, and performance data into actionable strategic recommendations Ensure consistency and clarity of messaging, positioning, and value propositions across all channels Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans Leverage customer data, market trends, and competitive intelligence to guide strategic decisions Define success metrics and KPIs aligned to business outcomes (not just activity metrics) Evaluate marketing performance and adjust strategy based on results and learnings Help elevate strategic thinking across the marketing team Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity Perform other related duties as may be required by the Marketing Communications Manager Qualifications
Education And Training
Bachelor’s Degree in area of Marketing Communications or other related field. Must possess and maintain a valid driver’s license and insurable driving record as determined by Beck’s automobile insurance policy. Technical Knowledge
Excellent verbal and written communication skills. Possess positive attitude and actions Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision Experience
Minimum of ten (10) years’ experience in a marketing or communications related field. Experience developing and guiding marketing strategy in support of business goals In an effort to provide a safer, drug-free workplace for employees, all full-time applicants to whom offers of employment are made must submit to a drug test and background check, subject to applicable local, state, or federal laws or regulations. Employment at Beck's is contingent upon passing these pre-employment screenings.
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