Overview
As our Retail Marketing Manager, you will develop 360° retail marketing plans that support the Village’s financial goals, bringing together in-Village experience and brand activation moments. Your goal is to drive brand engagement, planning and executing a calendar of brand activations and commercial events that shape compelling brand narratives. Responsibilities Being responsible for the execution of the retail marketing strategy for the Village, including brand openings, activations and guest experience.
Ensuring all programs ladder up to the overarching objective of driving qualified footfall into the village and boutiques, along with the added objective for village activations and events that encourage dwell time and immersion in the experience.
Reinforcing the trust of our brand partners by identifying future business needs and implementing strategies to enhance their performance.
Planning retail marketing commercial activations and immersive experiences in partnership with Retail, Public Relations, Visual Merchandising and Hospitality, highlighting unbelievable product finds and reinforcing our unique proposition as a retail destination.
Acting as the point person for execution of cross-campus visitor opportunities & unexpected communication programs, working closely with our partners at UBS Arena, NY Islanders and the Belmont Park racetrack (opening 2027).
Managing activations from end-to-end, ensuring they are memorable and best-in-class; conducting after action reviews in order to document our learnings and successes.
Managing the retail marketing budget and monitoring the costs of each event.
Preparing insightful reporting for each activation, including the achievement of KPIs, return on investment and suggestions for continuous improvement.
Analyzing the brands’ performance; identifying opportunities and impact on the business’ results in coordination with Retail, Marketing, Hospitality teams and other departments.
Collaborating with the local and Central teams to ensure consistency and full alignment with the guiding principles and the objectives of the business, ensuring best practices from other Villages have been incorporated.
Organizing and providing direction to the teams supporting retail marketing activations.
What makes you special
Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:
A Marketing degree or equivalent qualifications.
Experience in developing integrated communications plans and briefs, ideally in the luxury sector.
Deep expertise in the Long Island and Metro New York area, particularly within fashion or tourism.
A proven track record of successful execution of marketing strategy to drive the agreed-upon KPIs.
Fluency with business tools such as briefs, RACI.
Comfortable with ambiguity and ability to influence change in matrixed environments.
Excellent project management skills, with the ability to both plan and execute multiple projects simultaneously; strong organizational and prioritization skills.
Strong interpersonal skills and comfort working with multiple departments internally, with external partners/brands and agencies.
Computer literate and high proficiency with Microsoft Office.
Strong understanding of different audiences and customer behaviors.
Ability to work holidays, evenings, and weekends on a rotational basis and according to the activation calendar.
Fluency in English; any other languages would be advantageous.
Benefits and Why we are exceptional
The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast-changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by: Looking after you:
You’re entitled to paid time off, plus holidays. We provide an amazing benefits package including medical, dental, vision, flexible spending accounts, life insurance, generous short- and long-term disability. We also offer a generous 401(k) match, Employee Assistance Program, and additional ancillary benefits. Treating you:
We offer a very generous employee referral bonus. Championing you:
You’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career. Come and live your story with us The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun! This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law ("Protected Characteristics").
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As our Retail Marketing Manager, you will develop 360° retail marketing plans that support the Village’s financial goals, bringing together in-Village experience and brand activation moments. Your goal is to drive brand engagement, planning and executing a calendar of brand activations and commercial events that shape compelling brand narratives. Responsibilities Being responsible for the execution of the retail marketing strategy for the Village, including brand openings, activations and guest experience.
Ensuring all programs ladder up to the overarching objective of driving qualified footfall into the village and boutiques, along with the added objective for village activations and events that encourage dwell time and immersion in the experience.
Reinforcing the trust of our brand partners by identifying future business needs and implementing strategies to enhance their performance.
Planning retail marketing commercial activations and immersive experiences in partnership with Retail, Public Relations, Visual Merchandising and Hospitality, highlighting unbelievable product finds and reinforcing our unique proposition as a retail destination.
Acting as the point person for execution of cross-campus visitor opportunities & unexpected communication programs, working closely with our partners at UBS Arena, NY Islanders and the Belmont Park racetrack (opening 2027).
Managing activations from end-to-end, ensuring they are memorable and best-in-class; conducting after action reviews in order to document our learnings and successes.
Managing the retail marketing budget and monitoring the costs of each event.
Preparing insightful reporting for each activation, including the achievement of KPIs, return on investment and suggestions for continuous improvement.
Analyzing the brands’ performance; identifying opportunities and impact on the business’ results in coordination with Retail, Marketing, Hospitality teams and other departments.
Collaborating with the local and Central teams to ensure consistency and full alignment with the guiding principles and the objectives of the business, ensuring best practices from other Villages have been incorporated.
Organizing and providing direction to the teams supporting retail marketing activations.
What makes you special
Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:
A Marketing degree or equivalent qualifications.
Experience in developing integrated communications plans and briefs, ideally in the luxury sector.
Deep expertise in the Long Island and Metro New York area, particularly within fashion or tourism.
A proven track record of successful execution of marketing strategy to drive the agreed-upon KPIs.
Fluency with business tools such as briefs, RACI.
Comfortable with ambiguity and ability to influence change in matrixed environments.
Excellent project management skills, with the ability to both plan and execute multiple projects simultaneously; strong organizational and prioritization skills.
Strong interpersonal skills and comfort working with multiple departments internally, with external partners/brands and agencies.
Computer literate and high proficiency with Microsoft Office.
Strong understanding of different audiences and customer behaviors.
Ability to work holidays, evenings, and weekends on a rotational basis and according to the activation calendar.
Fluency in English; any other languages would be advantageous.
Benefits and Why we are exceptional
The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast-changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by: Looking after you:
You’re entitled to paid time off, plus holidays. We provide an amazing benefits package including medical, dental, vision, flexible spending accounts, life insurance, generous short- and long-term disability. We also offer a generous 401(k) match, Employee Assistance Program, and additional ancillary benefits. Treating you:
We offer a very generous employee referral bonus. Championing you:
You’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career. Come and live your story with us The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun! This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law ("Protected Characteristics").
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