Communications & Marketing Associate (Marketing & Communications)
Inside Higher Ed, Baltimore, Maryland, United States, 21276
Responsibilities
Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
Serve as a subject matter expert for multiple communications vehicles.
Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
Conduct interviews, research, and information gathering.
Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
May negotiate with vendors.
Provide editorial oversight and review of communications vehicles for the designated area.
Lead the day‑to‑day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
Serve as the primary contact with vendor agencies.
Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.
Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
Drive implementation of best practices through all paid and unpaid channels.
Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
Ensure brand consistency across all channels, e.g., websites, email, social media, events, flyers, etc.
Lead website strategy and related needs including management of associated vendor(s) as applicable.
Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
Manage and monitor area budgeting and forecasting.
Collaborate with peers to share learnings and help cross‑promote programs as applicable.
May oversee the work of support staff in the unit or others with related responsibilities.
Other duties as assigned.
Additional Duties
Generate and recommend original and creative approaches to use audio and video content to market the School of Education broadly.
Serve as a thought leader and service partner for the School of Education’s in‑house multimedia studio, opening in 2026.
Work alongside academic affairs leaders and faculty to scope and execute video and audio needs as new coursework is developed.
Develop a self‑service first model of video and audio services that trains, encourages and innovates ways for faculty, staff and students to produce quality products on their own, using existing technologies available to our community both in our building and remotely.
On‑call or Non‑standard Work Hour Requirements
Occasional nights and weekends for events.
Minimum Qualifications
Bachelor’s Degree in a related field.
Four years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Videography; Audio & Video Equipment Expertise.
Digital communications and marketing strategy.
Technical Skills & Expected Level Of Proficiency
Campaign Management – Intermediate
Communications Planning – Intermediate
Content Marketing – Intermediate
Digital Communications – Developing
Editing – Intermediate
Editorial Research – Intermediate
Event Planning – Intermediate
Media Monitoring and Analysis – Intermediate
Project Coordination – Intermediate
Vendor Relationship Management – Intermediate
Writing – Intermediate
Classified Title: Communications Associate
Job Posting Title (Working Title): Communications & Marketing Associate (Marketing & Communications)
Role/Level/Range: ATP/04/PD
Starting Salary Range: $32.25 - $56.46 HRLY (Commensurate w/exp.)
Employee group: Part‑time
Schedule: 3 days a week
FLSA Status: Exempt
Location: Homewood Campus
Department name: Marketing & Communications
Personnel area: School of Education
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Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
Serve as a subject matter expert for multiple communications vehicles.
Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
Conduct interviews, research, and information gathering.
Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
May negotiate with vendors.
Provide editorial oversight and review of communications vehicles for the designated area.
Lead the day‑to‑day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
Serve as the primary contact with vendor agencies.
Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants.
Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
Drive implementation of best practices through all paid and unpaid channels.
Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
Ensure brand consistency across all channels, e.g., websites, email, social media, events, flyers, etc.
Lead website strategy and related needs including management of associated vendor(s) as applicable.
Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
Manage and monitor area budgeting and forecasting.
Collaborate with peers to share learnings and help cross‑promote programs as applicable.
May oversee the work of support staff in the unit or others with related responsibilities.
Other duties as assigned.
Additional Duties
Generate and recommend original and creative approaches to use audio and video content to market the School of Education broadly.
Serve as a thought leader and service partner for the School of Education’s in‑house multimedia studio, opening in 2026.
Work alongside academic affairs leaders and faculty to scope and execute video and audio needs as new coursework is developed.
Develop a self‑service first model of video and audio services that trains, encourages and innovates ways for faculty, staff and students to produce quality products on their own, using existing technologies available to our community both in our building and remotely.
On‑call or Non‑standard Work Hour Requirements
Occasional nights and weekends for events.
Minimum Qualifications
Bachelor’s Degree in a related field.
Four years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
Videography; Audio & Video Equipment Expertise.
Digital communications and marketing strategy.
Technical Skills & Expected Level Of Proficiency
Campaign Management – Intermediate
Communications Planning – Intermediate
Content Marketing – Intermediate
Digital Communications – Developing
Editing – Intermediate
Editorial Research – Intermediate
Event Planning – Intermediate
Media Monitoring and Analysis – Intermediate
Project Coordination – Intermediate
Vendor Relationship Management – Intermediate
Writing – Intermediate
Classified Title: Communications Associate
Job Posting Title (Working Title): Communications & Marketing Associate (Marketing & Communications)
Role/Level/Range: ATP/04/PD
Starting Salary Range: $32.25 - $56.46 HRLY (Commensurate w/exp.)
Employee group: Part‑time
Schedule: 3 days a week
FLSA Status: Exempt
Location: Homewood Campus
Department name: Marketing & Communications
Personnel area: School of Education
#J-18808-Ljbffr