Overview
ManageEngine, a division of Zoho Corporation, is a recognized leader in the IT management space. We\'ve been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.
The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our North American marketing team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.
The candidate should be open to travel (domestic and international), and may have to occasionally accommodate collaboration in global time zones.
Work location:
Austin (work from office)/hybrid
Seniority level:
Associate/senior associate (full-time)
Job responsibilities Job responsibilities include, but are not limited to, the following:
Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities).
Work with Manageengine channel partners to support their business requirements and learn/share best practices.
Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
Fuel new business through identification of new and innovative lead generation and ABM avenues.
Work on a customer segmentation and engagement program.
Identify relevant tradeshows for participation, and ideate on ManageEngine\'s own events - from conceptualization, to logistics, and follow-ups.
Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analyzing past data.
Design and implement email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns.
Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.
Define, report on, and optimize key metrics.
4+ years of relevant work experience in regional marketing and growth initiatives. Experience in B2B/high-tech products/services is preferred
Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms
Proven experience writing high-quality blogs and articles
Superior oral and written communication skills with an innate attention to detail
Qualifications
Experience in the online/digital marketing/advertising industry
At least 2 years of marketing or product management experience in the internet, software, media and high-tech industries
Accomplished range of skills from strategic thinking to creative and detailed execution
Ability to manage time and multiple priorities with a variety of internal and external stakeholders
Ability to present ideas to various levels of an organization to explain and gain support for initiatives
The demonstrated ability to work independently and autonomously
Salary and Benefits The salary for this position is $70,000-$90,000.
Zoho, the parent company of ManageEngine, offers competitive and compelling benefits, including generous medical, dental, and vision coverage, employer-sponsored 401k, generous PTO, among other perquisites.
Equal Employment Opportunity Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.
Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States. To apply, please submit a resume. No phone calls or office visits.
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The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our North American marketing team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.
The candidate should be open to travel (domestic and international), and may have to occasionally accommodate collaboration in global time zones.
Work location:
Austin (work from office)/hybrid
Seniority level:
Associate/senior associate (full-time)
Job responsibilities Job responsibilities include, but are not limited to, the following:
Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities).
Work with Manageengine channel partners to support their business requirements and learn/share best practices.
Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
Fuel new business through identification of new and innovative lead generation and ABM avenues.
Work on a customer segmentation and engagement program.
Identify relevant tradeshows for participation, and ideate on ManageEngine\'s own events - from conceptualization, to logistics, and follow-ups.
Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analyzing past data.
Design and implement email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns.
Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.
Define, report on, and optimize key metrics.
4+ years of relevant work experience in regional marketing and growth initiatives. Experience in B2B/high-tech products/services is preferred
Proven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platforms
Proven experience writing high-quality blogs and articles
Superior oral and written communication skills with an innate attention to detail
Qualifications
Experience in the online/digital marketing/advertising industry
At least 2 years of marketing or product management experience in the internet, software, media and high-tech industries
Accomplished range of skills from strategic thinking to creative and detailed execution
Ability to manage time and multiple priorities with a variety of internal and external stakeholders
Ability to present ideas to various levels of an organization to explain and gain support for initiatives
The demonstrated ability to work independently and autonomously
Salary and Benefits The salary for this position is $70,000-$90,000.
Zoho, the parent company of ManageEngine, offers competitive and compelling benefits, including generous medical, dental, and vision coverage, employer-sponsored 401k, generous PTO, among other perquisites.
Equal Employment Opportunity Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.
Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States. To apply, please submit a resume. No phone calls or office visits.
#J-18808-Ljbffr