BluePenguin provides electronification of business customers’ accounts payable, supporting all payment preferences through a single integration. We have built a full stack technology platform specifically for B2B commerce, offering unparalleled flexibility, scalability, and security. Our platform facilitates the conversion of traditional vendor payments to secure digital card payments, usable at 30 million acceptors nationwide without PCI exposure risks. We offer turnkey integrations to common AP platforms, low-code/no-code environments, and a RESTful API to ease implementation for customers of all sizes. Our primary distribution method is through value-added partners, offering white-label and no-label solution designs.
Role Overview The Marketing Manager is responsible for building and elevating the company’s brand through strategic use of AI‑powered tools (LLM) search, traditional (SEO) search, and full‑funnel go‑to‑market (GTM) programs. This role combines local, regional and national brand strategy, content creation, content platforms mgmt., marketing campaign execution, and third‑party vendor management to drive awareness, engagement, and revenue across digital and offline channels.
Key Responsibilities Brand & Strategy
Develop and own the brand marketing strategy, ensuring a consistent, differentiated brand presence across all channels and touchpoints.
Translate business and GTM goals into clear brand narratives, positioning, and messaging frameworks for internal and external use.
AI, Search & Digital Presence
Leverage AI tools (LLM) for content ideation, draft generation, audience insights, and optimization while maintaining brand voice and quality standards.
Manage and optimize traditional search (SEO/SEM) programs, including keyword strategy, on‑page optimization, and search‑driven content initiatives.
Collaborate with digital teams or vendors on paid search, paid social, and retargeting efforts to support brand and demand goals.
Content Creation & GTM Assets
Own and lead creation of high‑impact content including web pages, socials, blogs, press releases, case studies, emails, presentations, pitch decks, one‑pagers, and thought‑leadership pieces.
Develop launch‑ready GTM materials for new products, features, and campaigns (value propositions, messaging, FAQs, sales enablement decks, battlecards).
Ensure all content aligns with brand guidelines, is optimized for search, and is tailored to priority personas and buyer journeys.
Social, Events & Brand Activation
Plan and execute social media strategies to increase brand awareness, engagement, and follower growth across key platforms.
Coordinate and promote in‑person and virtual events (webinars, conferences, customer meetups, trade shows), including pre‑, during‑, and post‑event campaigns.
Partner with sales and customer‑facing teams to create stories, testimonials, and event content that reinforce brand positioning.
Identify, brief, and manage third‑party Marketing & Branding GTM vendors and agencies (creative, digital, PR, events, content) to deliver on brand and campaign goals.
Define scopes, timelines, and KPIs for vendors, review deliverables for quality, brand fit, and performance.
Evaluate and recommend AI and mar tech tools that improve brand consistency, content production, and search performance.
Measurement, Reporting & Optimization
Set goals and KPIs for brand and Marketing & Branding GTM programs (awareness, engagement, traffic, leads, influenced revenue).
Analyze performance across channels (web, search, social, email, events) and provide regular reporting with clear recommendations.
Continuously test and refine messaging, creative, and channel mix based on performance and audience insights.
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field, or equivalent experience.
2+ years of marketing experience, including hands‑on brand, digital, and content work; B2B or GTM launch experience preferred.
Demonstrated experience using AI tools in a professional marketing context (e.g., for content, research, or campaign optimization) while maintaining strong human editorial oversight.
Solid understanding of LLM and SEO/SEM fundamentals and how search behavior informs brand and content strategy.
Strong portfolio of written and visual content (presentations, campaigns, social content, landing pages, etc.).
Proven experience managing external agencies and vendors, from brief through delivery and performance review.
Excellent presentation skills and comfort building and delivering executive‑level decks and narratives.
Highly organized, with the ability to manage multiple projects and deadlines in a fast‑paced environment.
Nice to Have
Experience with major marketing and AI tools (e.g., marketing automation, CRM, analytics, generative AI, design tools).
Experience running or supporting field marketing, trade shows, or community events.
Background in [your industry/vertical] and familiarity with its buyer personas and sales cycles.
#J-18808-Ljbffr
Role Overview The Marketing Manager is responsible for building and elevating the company’s brand through strategic use of AI‑powered tools (LLM) search, traditional (SEO) search, and full‑funnel go‑to‑market (GTM) programs. This role combines local, regional and national brand strategy, content creation, content platforms mgmt., marketing campaign execution, and third‑party vendor management to drive awareness, engagement, and revenue across digital and offline channels.
Key Responsibilities Brand & Strategy
Develop and own the brand marketing strategy, ensuring a consistent, differentiated brand presence across all channels and touchpoints.
Translate business and GTM goals into clear brand narratives, positioning, and messaging frameworks for internal and external use.
AI, Search & Digital Presence
Leverage AI tools (LLM) for content ideation, draft generation, audience insights, and optimization while maintaining brand voice and quality standards.
Manage and optimize traditional search (SEO/SEM) programs, including keyword strategy, on‑page optimization, and search‑driven content initiatives.
Collaborate with digital teams or vendors on paid search, paid social, and retargeting efforts to support brand and demand goals.
Content Creation & GTM Assets
Own and lead creation of high‑impact content including web pages, socials, blogs, press releases, case studies, emails, presentations, pitch decks, one‑pagers, and thought‑leadership pieces.
Develop launch‑ready GTM materials for new products, features, and campaigns (value propositions, messaging, FAQs, sales enablement decks, battlecards).
Ensure all content aligns with brand guidelines, is optimized for search, and is tailored to priority personas and buyer journeys.
Social, Events & Brand Activation
Plan and execute social media strategies to increase brand awareness, engagement, and follower growth across key platforms.
Coordinate and promote in‑person and virtual events (webinars, conferences, customer meetups, trade shows), including pre‑, during‑, and post‑event campaigns.
Partner with sales and customer‑facing teams to create stories, testimonials, and event content that reinforce brand positioning.
Identify, brief, and manage third‑party Marketing & Branding GTM vendors and agencies (creative, digital, PR, events, content) to deliver on brand and campaign goals.
Define scopes, timelines, and KPIs for vendors, review deliverables for quality, brand fit, and performance.
Evaluate and recommend AI and mar tech tools that improve brand consistency, content production, and search performance.
Measurement, Reporting & Optimization
Set goals and KPIs for brand and Marketing & Branding GTM programs (awareness, engagement, traffic, leads, influenced revenue).
Analyze performance across channels (web, search, social, email, events) and provide regular reporting with clear recommendations.
Continuously test and refine messaging, creative, and channel mix based on performance and audience insights.
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field, or equivalent experience.
2+ years of marketing experience, including hands‑on brand, digital, and content work; B2B or GTM launch experience preferred.
Demonstrated experience using AI tools in a professional marketing context (e.g., for content, research, or campaign optimization) while maintaining strong human editorial oversight.
Solid understanding of LLM and SEO/SEM fundamentals and how search behavior informs brand and content strategy.
Strong portfolio of written and visual content (presentations, campaigns, social content, landing pages, etc.).
Proven experience managing external agencies and vendors, from brief through delivery and performance review.
Excellent presentation skills and comfort building and delivering executive‑level decks and narratives.
Highly organized, with the ability to manage multiple projects and deadlines in a fast‑paced environment.
Nice to Have
Experience with major marketing and AI tools (e.g., marketing automation, CRM, analytics, generative AI, design tools).
Experience running or supporting field marketing, trade shows, or community events.
Background in [your industry/vertical] and familiarity with its buyer personas and sales cycles.
#J-18808-Ljbffr