Overview
Five Star Home Services is a small family-owned business in Central Ohio with over 50 years of history and 40 locations across the Columbus, Dayton, and Cincinnati metropolitan areas. Our mission is simple:
WE SERVE THOSE IN NEED.
Through our
Profit on Purpose
program we donate 10% of our profit to the communities we serve. To learn more, visit our website at https://www.myfivestarhomeservices.com Position
We are seeking a highly innovative Digital Marketer to drive consistent, high-quality lead generation through strategic management of all digital marketing channels. This includes paid search, Google LSA's/BP's, email and SMS campaigns, programmatic advertising, and other digital platforms. This role is responsible for optimizing performance, reducing cost-per-lead, increasing booked jobs, and ensuring every campaign aligns with the Five Star brand voice and growth goals. Responsibilities
Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTAs. LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement. Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, and review responses. Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation. Lead Generation: Analyze lead generation performance and track attribution to improve ROI. Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets. Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools. Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy. Qualifications
Minimum 3 years of proven experience in digital marketing, paid media, and campaign management Strong analytical, creative, and technical skills across digital platforms Ability to manage multiple campaigns, vendors, and reporting tools A relentless desire to pursue campaign excellence and lead gen goals urgently Ability to demonstrate expertise of digital platforms and tools Passion to energetically and creatively tackle every campaign Generosity with knowledge and willingness to support team collaboration Transparency and honesty in reporting, always aligning with ethical ad practices Preferred Certifications
Google Ads, Analytics, or similar Job Type: Full-time
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Five Star Home Services is a small family-owned business in Central Ohio with over 50 years of history and 40 locations across the Columbus, Dayton, and Cincinnati metropolitan areas. Our mission is simple:
WE SERVE THOSE IN NEED.
Through our
Profit on Purpose
program we donate 10% of our profit to the communities we serve. To learn more, visit our website at https://www.myfivestarhomeservices.com Position
We are seeking a highly innovative Digital Marketer to drive consistent, high-quality lead generation through strategic management of all digital marketing channels. This includes paid search, Google LSA's/BP's, email and SMS campaigns, programmatic advertising, and other digital platforms. This role is responsible for optimizing performance, reducing cost-per-lead, increasing booked jobs, and ensuring every campaign aligns with the Five Star brand voice and growth goals. Responsibilities
Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTAs. LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement. Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, and review responses. Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation. Lead Generation: Analyze lead generation performance and track attribution to improve ROI. Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets. Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools. Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy. Qualifications
Minimum 3 years of proven experience in digital marketing, paid media, and campaign management Strong analytical, creative, and technical skills across digital platforms Ability to manage multiple campaigns, vendors, and reporting tools A relentless desire to pursue campaign excellence and lead gen goals urgently Ability to demonstrate expertise of digital platforms and tools Passion to energetically and creatively tackle every campaign Generosity with knowledge and willingness to support team collaboration Transparency and honesty in reporting, always aligning with ethical ad practices Preferred Certifications
Google Ads, Analytics, or similar Job Type: Full-time
#J-18808-Ljbffr