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VP, Group Sales

Sea World, Miami, Florida, us, 33222

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SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.

Vice President Group Sales United Parks & Resorts Reports to: Chief Commercial Officer (CCO) Location: Miami FL or Orlando FL

Overview The Vice President of Group Sales is responsible for owning and scaling the corporate group strategy across United Parks & Resorts including corporate events education programs B2B sales and online group channels.

This role is accountable for driving profitable group attendance and revenue building and converting pipeline in partnership with park teams enhancing the education guest experience in collaboration with zoo and animal care teams and identifying new growth opportunities across segments geographies and use cases.

The VP Group Sales operates as a general manager of the group business - owning strategy budget forecasting execution and long-term capital planning - while serving as the link between parks sales marketing operations education and finance.

Core Responsibilities

Own the enterprise-wide group strategy across corporate events education & school programs B2B group sales and online/self-service group channels.

Set clear growth priorities by segment park seasonality and margin profile.

Partner with park leadership and on-site sales teams to build manage and convert group pipeline.

Establish standardized pipeline management forecasting and performance reporting across parks.

Work closely with zoo animal care and education teams to enhance the education guest experience and expand program relevance.

Own the groups P&L including revenue targets expense management and contribution margin.

Develop annual operating budgets and multi-year growth and capital plans.

Partner cross-functionally with Operations Marketing Revenue Management IT and Finance to ensure executional excellence.

Lead develop and manage corporate and park-based group sales teams.

Prepare and present performance updates and strategic recommendations to senior leadership and the Board.

Qualifications & Experience

10 years of experience in group sales B2B sales events or related commercial leadership roles.

Demonstrated success driving group revenue across multiple locations or business units.

Strong experience managing field-based and park-based teams.

High proficiency in Excel for forecasting modeling and performance tracking.

Proven ability to work cross-functionally and drive execution through influence.

Strong executive presence and comfort presenting to senior leadership and Boards.

Leadership Profile

High ownership and accountability mindset.

Commercially rigorous with a strong understanding of yield margin and ROI.

Execution-focused with the ability to translate strategy into park-level results.

Clear confident communicator who can operate effectively at all levels of the organization.

Why This Role Matters Group sales represent a high-impact growth engine for United Parks & Resorts. This role will be central to diversifying attendance driving incremental weekday demand strengthening education leadership and unlocking long-term value across the portfolio.

Benefits

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical Dental and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Spending Accounts

Employee Assistance Program

Legal Assistance Plan

EEO Employer SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.

Required Experience Exec

Key Skills

Economics, Feed, Dca, Dcom, ABAP, Audio Visual

Employment Type :

Full-Time

Experience:

years

Vacancy:

1

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