Retail Media & E-Commerce Marketing Manager
She Runs It, Chicago, Illinois, United States, 60290
Company Overview
Tootsie Roll Industries, Inc. (TRI) is a Chicago based candy company that manufactures and sells some of America’s most popular confectionary brands. Since its founding in 1896, TRI has grown to become one of the country’s largest candy companies with operations throughout North America and distribution channels around the world.
The Role We are seeking a highly analytical, hands‑on Retail Media & E‑Commerce Marketing Manager to lead paid search advertising and digital shelf excellence across Walmart.com and other major retailer platforms. This person will serve as the company’s internal expert for pay‑per‑click advertising, retail media networks, and e‑commerce content optimization.
You will manage and optimize all paid retail search campaigns (with a major focus on Walmart Connect) and own the quality, accuracy, and performance of product detail pages across retailer.com partners. This is a full‑time, in‑office role five days per week, supporting close collaboration across Sales and Marketing.
KEY DEPARTMENT RESPONSIBILITIES Retail Media / Paid Search Ownership
Lead strategy, execution, and optimization of all retail media PPC campaigns across Walmart Connect, Kroger/PromoteIQ, Target Roundel, and other RMNs.
Serve as the hands‑on‑keyboard PPC expert — including keyword strategy, bid management, campaign architecture, and real‑time optimization.
Monitor and consistently improve KPIs such as ROAS, CPC, CTR, share of search, and new‑to‑brand acquisition.
Build testing frameworks (A/B tests, creative testing, keyword segmentation) to fuel continuous learning and performance improvement.
Translate business priorities (distribution, promo windows, seasonality, inventory) into smart media strategies by retailer.
Manage external agencies or platform partners if applicable.
E‑Commerce Content & Digital Shelf Management
Own product detail page content across the top retailer platforms — titles, bullets, keywords, descriptions, imagery, rich media, A+ content, and brand stores.
Ensure content accuracy and alignment with new item launches, packaging changes, flavor updates, case‑pack updates, and regulatory requirements.
Improve and maintain content performance scores (ie. Walmart Rich Media/Digital Shelf)
Oversee seasonal updates, hero image refreshes, value messaging, and brand consistency across all touchpoints.
Performance Reporting & Analytics
Build and maintain dashboards to track retail media performance, spend pacing, organic ranking, conversion, and sales results.
Deliver weekly and monthly reporting with clear “so what” insights and action steps.
Analyze category and competitive activity; proactively suggest optimization opportunities.
Partner with Sales and Finance on annual budget planning and monthly spend reconciliation.
Cross‑Functional Leadership
Collaborate closely with Sales on joint business planning, retailer calendars, promotional integration, and growth targets.
Partner with Brand Marketing to brief and guide asset development for retail media placements and PDP content.
Educate the internal team on best practices, platform changes, competitive trends, and new RMN capabilities.
Required Qualifications
3–5 years experience in e‑commerce, retail media, digital marketing, or marketplace management.
Hands‑on experience running PPC campaigns within Walmart Connect, Amazon Ads, Instacart Ads, Kroger/PromoteIQ, Criteo, Roundel.
Strong understanding of digital shelf optimization, keywords/SEO, PDP best practices, and retail merchandising fundamentals.
Highly analytical; able to extract insights from data and convert into action.
Experience with tools such as Pacvue, Skai, Helium10, Perpetua, or similar.
Familiarity with Digital Asset Management tools like Salsify and Syndigo.
Strong project management and organizational skills with excellent attention to detail.
Ability to work on‑site five days per week in a collaborative cross‑functional setting.
Featured benefits
Medical insurance
Vision insurance
Dental insurance
401(k)
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The Role We are seeking a highly analytical, hands‑on Retail Media & E‑Commerce Marketing Manager to lead paid search advertising and digital shelf excellence across Walmart.com and other major retailer platforms. This person will serve as the company’s internal expert for pay‑per‑click advertising, retail media networks, and e‑commerce content optimization.
You will manage and optimize all paid retail search campaigns (with a major focus on Walmart Connect) and own the quality, accuracy, and performance of product detail pages across retailer.com partners. This is a full‑time, in‑office role five days per week, supporting close collaboration across Sales and Marketing.
KEY DEPARTMENT RESPONSIBILITIES Retail Media / Paid Search Ownership
Lead strategy, execution, and optimization of all retail media PPC campaigns across Walmart Connect, Kroger/PromoteIQ, Target Roundel, and other RMNs.
Serve as the hands‑on‑keyboard PPC expert — including keyword strategy, bid management, campaign architecture, and real‑time optimization.
Monitor and consistently improve KPIs such as ROAS, CPC, CTR, share of search, and new‑to‑brand acquisition.
Build testing frameworks (A/B tests, creative testing, keyword segmentation) to fuel continuous learning and performance improvement.
Translate business priorities (distribution, promo windows, seasonality, inventory) into smart media strategies by retailer.
Manage external agencies or platform partners if applicable.
E‑Commerce Content & Digital Shelf Management
Own product detail page content across the top retailer platforms — titles, bullets, keywords, descriptions, imagery, rich media, A+ content, and brand stores.
Ensure content accuracy and alignment with new item launches, packaging changes, flavor updates, case‑pack updates, and regulatory requirements.
Improve and maintain content performance scores (ie. Walmart Rich Media/Digital Shelf)
Oversee seasonal updates, hero image refreshes, value messaging, and brand consistency across all touchpoints.
Performance Reporting & Analytics
Build and maintain dashboards to track retail media performance, spend pacing, organic ranking, conversion, and sales results.
Deliver weekly and monthly reporting with clear “so what” insights and action steps.
Analyze category and competitive activity; proactively suggest optimization opportunities.
Partner with Sales and Finance on annual budget planning and monthly spend reconciliation.
Cross‑Functional Leadership
Collaborate closely with Sales on joint business planning, retailer calendars, promotional integration, and growth targets.
Partner with Brand Marketing to brief and guide asset development for retail media placements and PDP content.
Educate the internal team on best practices, platform changes, competitive trends, and new RMN capabilities.
Required Qualifications
3–5 years experience in e‑commerce, retail media, digital marketing, or marketplace management.
Hands‑on experience running PPC campaigns within Walmart Connect, Amazon Ads, Instacart Ads, Kroger/PromoteIQ, Criteo, Roundel.
Strong understanding of digital shelf optimization, keywords/SEO, PDP best practices, and retail merchandising fundamentals.
Highly analytical; able to extract insights from data and convert into action.
Experience with tools such as Pacvue, Skai, Helium10, Perpetua, or similar.
Familiarity with Digital Asset Management tools like Salsify and Syndigo.
Strong project management and organizational skills with excellent attention to detail.
Ability to work on‑site five days per week in a collaborative cross‑functional setting.
Featured benefits
Medical insurance
Vision insurance
Dental insurance
401(k)
#J-18808-Ljbffr