Lifecycle Marketing Lead – In-School Lending

A leading financial services provider is seeking a Lifecycle Marketing Manager in Herndon, Virginia. The role requires hands-on campaign execution using the Braze CRM platform, deep expertise in journey orchestration, audience segmentation, and A/B testing. Ideal candidates have over 5 years of experience in email marketing and lifecycle strategies, with a strong analytical background. This position involves cross-functional collaboration to enhance customer engagement and optimize campaign performance. #J-18808-Ljbffr