L'Occitane En Provence
ELEMIS: Brand & Trade Marketing Manager
L'Occitane En Provence, New York, New York, us, 10261
Overview
WHO ARE WE
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 100 countries, we believe in ‘truth in beauty’.
SUMMARY
The ideal candidate is a creative storyteller and commercial thinker who blends brand-building vision with retail executional excellence. This role sits on the U.S. Channel Marketing team and acts as the connective tissue between Global Marketing and Retail Partners to ensure brand storytelling, campaign execution, and go-to-market activations are consistent, data-informed, and locally competitive. The role reports to the Director of Channel Marketing.
Location: NYC area with ability to work in the office as needed.
Responsibilities
Act as the primary liaison between Global and North America teams, representing the regional voice while maintaining global brand integrity.
Localize global toolkits and launch strategies into tailored executions across key retail partners including Sephora, Ulta, Nordstrom, Macy’s and QVC.
Own the North America retail marketing calendar, ensuring alignment across launches, campaigns and key seasonal priorities.
Support the Director of Retail Marketing on annual planning, budgeting, and retailer-specific strategies to optimize marketing investment by channel.
Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market.
Lead creative development for regional campaigns, ensuring alignment with global standards while tailoring to local market needs.
Oversee retailer PDP content, driving best-in-class copy, imagery and brand consistency across platforms.
Collaborate cross-functionally with PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns.
Manage execution of brand events and activations with Global and regional teams, including press moments, retailer partnerships and experiential trade events.
Oversee retail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales.
Lead go-to-market campaigns from creative briefing through execution across e-commerce, retail and experiential channels.
Develop trade assets and retail storytelling with Creative, VM and Education teams to ensure a premium, cohesive brand experience.
Partner with Sales, Operations, and Retailers to ensure launch readiness, manage deliverables and analyze post-launch performance.
Own retail sampling strategy and campaign reporting, delivering actionable insights to optimize ROI and sell-through.
Analyze campaign performance, market trends and consumer insights to guide marketing strategy and innovation.
Conduct competitive and landscape audits to uncover whitespace and growth opportunities.
Maintain dashboards and reports tracking sell-in/sell-out, KPIs and campaign results.
Share insights and recommendations with leadership to inform future planning and optimization.
Qualifications & Characteristics
Located in NYC Metro Area with ability to go into office up to 4 times per week.
4-5 years of experience in brand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG.
Strong understanding of omnichannel marketing—including retail, digital, and experiential channels.
Excellent project management skills with the ability to manage multiple stakeholders and competing priorities.
Analytical mindset with comfort in using data to drive decisions.
Strong aesthetic sensibility and understanding of premium/luxury brand standards.
Exceptional written and verbal communication skills; confident presenting cross-functionally.
Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems.
Elemis is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
All Applicants:
United States Applicants Only: All employment considerations will be made in compliance with applicable laws and company policies.
#J-18808-Ljbffr
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 100 countries, we believe in ‘truth in beauty’.
SUMMARY
The ideal candidate is a creative storyteller and commercial thinker who blends brand-building vision with retail executional excellence. This role sits on the U.S. Channel Marketing team and acts as the connective tissue between Global Marketing and Retail Partners to ensure brand storytelling, campaign execution, and go-to-market activations are consistent, data-informed, and locally competitive. The role reports to the Director of Channel Marketing.
Location: NYC area with ability to work in the office as needed.
Responsibilities
Act as the primary liaison between Global and North America teams, representing the regional voice while maintaining global brand integrity.
Localize global toolkits and launch strategies into tailored executions across key retail partners including Sephora, Ulta, Nordstrom, Macy’s and QVC.
Own the North America retail marketing calendar, ensuring alignment across launches, campaigns and key seasonal priorities.
Support the Director of Retail Marketing on annual planning, budgeting, and retailer-specific strategies to optimize marketing investment by channel.
Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market.
Lead creative development for regional campaigns, ensuring alignment with global standards while tailoring to local market needs.
Oversee retailer PDP content, driving best-in-class copy, imagery and brand consistency across platforms.
Collaborate cross-functionally with PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns.
Manage execution of brand events and activations with Global and regional teams, including press moments, retailer partnerships and experiential trade events.
Oversee retail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales.
Lead go-to-market campaigns from creative briefing through execution across e-commerce, retail and experiential channels.
Develop trade assets and retail storytelling with Creative, VM and Education teams to ensure a premium, cohesive brand experience.
Partner with Sales, Operations, and Retailers to ensure launch readiness, manage deliverables and analyze post-launch performance.
Own retail sampling strategy and campaign reporting, delivering actionable insights to optimize ROI and sell-through.
Analyze campaign performance, market trends and consumer insights to guide marketing strategy and innovation.
Conduct competitive and landscape audits to uncover whitespace and growth opportunities.
Maintain dashboards and reports tracking sell-in/sell-out, KPIs and campaign results.
Share insights and recommendations with leadership to inform future planning and optimization.
Qualifications & Characteristics
Located in NYC Metro Area with ability to go into office up to 4 times per week.
4-5 years of experience in brand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG.
Strong understanding of omnichannel marketing—including retail, digital, and experiential channels.
Excellent project management skills with the ability to manage multiple stakeholders and competing priorities.
Analytical mindset with comfort in using data to drive decisions.
Strong aesthetic sensibility and understanding of premium/luxury brand standards.
Exceptional written and verbal communication skills; confident presenting cross-functionally.
Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems.
Elemis is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
All Applicants:
United States Applicants Only: All employment considerations will be made in compliance with applicable laws and company policies.
#J-18808-Ljbffr