Marketing & Communications Coordinator
Congregation Har Shalom, Potomac, Maryland, United States, 20854
Overview
The Marketing & Communications Coordinator is responsible for telling the story of Congregation Har Shalom, including who we are, what we value, and how people can engage meaningfully with our community. This role supports membership growth, program participation, and donor engagement by ensuring our communications are clear, consistent, welcoming, and aligned with our mission.
This position is ideal for a creative, organized communicator who understands both digital marketing and relationship-driven community building. This is a full-time position reporting to the Executive Director and working in close collaboration with the lay leadership and synagogue staff.
What you will be engaged in day-to-day Messaging
Supporting the development and execution of a synagogue-wide communications strategy.
Ensuring consistent voice, tone, and branding across all channels.
Translating clergy, staff, and committee initiatives into clear, compelling messages for members and prospective families.
Prioritizing timing of communications, so congregants are informed on relevant channels in an intentional way.
Digital Communications
Managing weekly e-newsletters, special announcements, and targeted email campaigns.
Maintaining and updating website content (events, programs, landing pages, forms).
Creating a social media calendar, developing associated social media content, scheduling the content to post and responding to messages to increase engagement.
Supporting basic SEO and digital best practices to increase visibility across various web and social media platforms.
Program & Event Promotion
Developing promotional plans for High Holy Days, lifecycle moments, educational programs, and community events.
Designing flyers, digital graphics, and simple print materials.
Partnering with staff and volunteers to gather content, photos, and timely details.
Community Engagement & Storytelling
Capturing and sharing stories that highlight member experiences, values, and community impact.
Supporting photography and video collection (staff, volunteers, and vendors) as needed.
Highlighting voices of members, families, and leaders across communications.
Coordination & Project Management
Serving as a central hub for communications requests.
Collaborating with the Program Coordinator on synagogue calendar to ensure no double bookings for events/programs.
Supporting data tracking, including mail engagement, website traffic, social performance.
What qualifications and skills would help you be successful in this role?
Solid mastery of all Microsoft Office Suite programs (Word, Excel, PowerPoint and Outlook).
An affinity towards creative design and experience with Canva.
Extensive experience with all social media platforms, including but not limited to: Wordpress and/or Facebook/Google analytics, Instagram and LinkedIn.
A passion for being organized - with strong attention-to-detail that results in high-quality deliverables.
Managing multiple responsibilities in a fast-paced environment while meeting deadlines.
Being a collaborative team player – with both colleagues and lay leadership.
Knowledge of the Jewish Community (preferred but not required).
Digital photography/video skills (shooting/editing) a plus.
Salary and benefits
$55,000-$65,000 based on experience.
Generous time off and sick leave in addition to Jewish and American Holidays.
Health, dental, and vision insurance.
Early closure on Fridays year round.
#J-18808-Ljbffr
This position is ideal for a creative, organized communicator who understands both digital marketing and relationship-driven community building. This is a full-time position reporting to the Executive Director and working in close collaboration with the lay leadership and synagogue staff.
What you will be engaged in day-to-day Messaging
Supporting the development and execution of a synagogue-wide communications strategy.
Ensuring consistent voice, tone, and branding across all channels.
Translating clergy, staff, and committee initiatives into clear, compelling messages for members and prospective families.
Prioritizing timing of communications, so congregants are informed on relevant channels in an intentional way.
Digital Communications
Managing weekly e-newsletters, special announcements, and targeted email campaigns.
Maintaining and updating website content (events, programs, landing pages, forms).
Creating a social media calendar, developing associated social media content, scheduling the content to post and responding to messages to increase engagement.
Supporting basic SEO and digital best practices to increase visibility across various web and social media platforms.
Program & Event Promotion
Developing promotional plans for High Holy Days, lifecycle moments, educational programs, and community events.
Designing flyers, digital graphics, and simple print materials.
Partnering with staff and volunteers to gather content, photos, and timely details.
Community Engagement & Storytelling
Capturing and sharing stories that highlight member experiences, values, and community impact.
Supporting photography and video collection (staff, volunteers, and vendors) as needed.
Highlighting voices of members, families, and leaders across communications.
Coordination & Project Management
Serving as a central hub for communications requests.
Collaborating with the Program Coordinator on synagogue calendar to ensure no double bookings for events/programs.
Supporting data tracking, including mail engagement, website traffic, social performance.
What qualifications and skills would help you be successful in this role?
Solid mastery of all Microsoft Office Suite programs (Word, Excel, PowerPoint and Outlook).
An affinity towards creative design and experience with Canva.
Extensive experience with all social media platforms, including but not limited to: Wordpress and/or Facebook/Google analytics, Instagram and LinkedIn.
A passion for being organized - with strong attention-to-detail that results in high-quality deliverables.
Managing multiple responsibilities in a fast-paced environment while meeting deadlines.
Being a collaborative team player – with both colleagues and lay leadership.
Knowledge of the Jewish Community (preferred but not required).
Digital photography/video skills (shooting/editing) a plus.
Salary and benefits
$55,000-$65,000 based on experience.
Generous time off and sick leave in addition to Jewish and American Holidays.
Health, dental, and vision insurance.
Early closure on Fridays year round.
#J-18808-Ljbffr