Digital Content Specialist - Wholesale
Samsonite Company Stores, LLC, Mansfield, Ohio, United States, 44904
About Us
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Job Description Samsonite is looking for a Digital Content Specialist - Wholesale who will support wholesale marketing efforts, serving as the bridge between marketing, sales and wholesale accounts. Reporting to the Senior Digital Marketing Manager - Wholesale, this role is the primary owner of wholesale PDP content quality, completeness and performance across key retail partners. You will develop best in class wholesale content, build and optimize the performance of PDP's and wholesale storefronts. You will also assist in digital shelf optimization, including asset management. You will work cross functionally with sales, brand and product marketing, creative and the direct-to-consumer division to seek solutions and streamline processes to achieve consistent and meaningful digital product storytelling. The ideal candidate has experience working for a retail brand and is enthusiastic about achieving digital excellence.
Responsibilities:
Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM).
Build enhanced content for website product detail pages.
Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention.
Brief in-store marketing material needs to the In House Agency.
Execute review campaigns for new and existing products.
Optimize product content for maximum sell-through for all channels of distribution.
Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy.
Assist in developing internal and external presentations.
Ensure consistency of product copy by standardizing processes.
Participate in weekly marketing initiatives and project meetings.
Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
Manage samples and shipments to and from photoshoots.
Report on key KPIs such as conversion, add to carts and content scorecards.
Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals.
Monitor trade marketing spending, process invoices, and manage vendor relationships.
Note: Nothing in the job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Qualifications Bachelor's degree required, marketing, business, or related field preferred.
Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams.
Strong understanding and passion for the digital marketing industry.
Excellent written and verbal communication, as well as presentation and public‑speaking skills.
Ability to troubleshoot team and vendor problems and suggest a course of action to correct.
Analytical understanding of data and methodologies used to inform decision making that drives performance.
Ability to multi‑task and meet strict deadlines.
Ability to work cross‑functionally and build relationships.
Preferred Skills and Industry experience
2+ years of experience in trade marketing / digital shelf, digital marketing or content marketing preferred.
Intermediate Microsoft Excel skills preferred.
Experience with Salsify, Bazaarvoice, and Syndigo preferred.
About the Team Why you'll love working here
Our employees matter.
As a people‑focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
Vibrant culture.
We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long‑standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
Socially responsible.
We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
EEO Statement Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
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Job Description Samsonite is looking for a Digital Content Specialist - Wholesale who will support wholesale marketing efforts, serving as the bridge between marketing, sales and wholesale accounts. Reporting to the Senior Digital Marketing Manager - Wholesale, this role is the primary owner of wholesale PDP content quality, completeness and performance across key retail partners. You will develop best in class wholesale content, build and optimize the performance of PDP's and wholesale storefronts. You will also assist in digital shelf optimization, including asset management. You will work cross functionally with sales, brand and product marketing, creative and the direct-to-consumer division to seek solutions and streamline processes to achieve consistent and meaningful digital product storytelling. The ideal candidate has experience working for a retail brand and is enthusiastic about achieving digital excellence.
Responsibilities:
Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM).
Build enhanced content for website product detail pages.
Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention.
Brief in-store marketing material needs to the In House Agency.
Execute review campaigns for new and existing products.
Optimize product content for maximum sell-through for all channels of distribution.
Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy.
Assist in developing internal and external presentations.
Ensure consistency of product copy by standardizing processes.
Participate in weekly marketing initiatives and project meetings.
Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
Manage samples and shipments to and from photoshoots.
Report on key KPIs such as conversion, add to carts and content scorecards.
Work with sales teams to understand needs, provide support, and ensure marketing efforts align with sales goals.
Monitor trade marketing spending, process invoices, and manage vendor relationships.
Note: Nothing in the job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Qualifications Bachelor's degree required, marketing, business, or related field preferred.
Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams.
Strong understanding and passion for the digital marketing industry.
Excellent written and verbal communication, as well as presentation and public‑speaking skills.
Ability to troubleshoot team and vendor problems and suggest a course of action to correct.
Analytical understanding of data and methodologies used to inform decision making that drives performance.
Ability to multi‑task and meet strict deadlines.
Ability to work cross‑functionally and build relationships.
Preferred Skills and Industry experience
2+ years of experience in trade marketing / digital shelf, digital marketing or content marketing preferred.
Intermediate Microsoft Excel skills preferred.
Experience with Salsify, Bazaarvoice, and Syndigo preferred.
About the Team Why you'll love working here
Our employees matter.
As a people‑focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
Vibrant culture.
We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long‑standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
Socially responsible.
We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
EEO Statement Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
#J-18808-Ljbffr