At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.
We’re not an advertising agency. We live social, move at the speed of culture, and build strategies that are designed to perform where people actually spend their time — feeds, fandoms, communities, and comment sections.
The Role We’re looking for a Social Strategist with deep platform fluency, strong influencer/creator strategy experience, and a passion for data‑led thinking. This role sits at the intersection of insight, creativity, and execution — shaping how brands show up socially, how creators are activated, and how campaigns are structured to drive real impact.
You’ll lead strategic thinking across social and influencer workstreams, turning research and data into clear, inspiring strategic platforms that creative, social, and influencer teams can build from. You’ll also play a key role in mentoring junior team members and helping raise the strategic bar across the agency.
This is a hands‑on role for someone who loves briefing, brainstorming, pressure‑testing ideas, and shaping work in real time — not just writing decks.
What You’ll Do Lead Social & Influencer Strategy
Lead strategic ideation across social, influencer/creator, and go‑to‑market initiatives for key client accounts
Develop social‑first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
Act as a strategic lead within cross‑functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
Translate strategic platforms into practical outputs, including:
Social & channel strategies
Influencer/creator strategies
Messaging frameworks
Campaign structures & always‑on planning
Creative and content strategies
Data‑Led Audience & Insight Development
Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
Partner with the Data & Insights team to:
Brief research needs clearly and early
Translate research findings into actionable insights and strategic implications
Lead strategic research projects such as:
Concept & message testing
Social listening
Trend spotting
Audience segmentation & need‑state mapping
Briefing, Brainstorms & Creative Shaping
Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background
Lead structured, well‑facilitated brainstorms that help teams arrive at stronger, more social‑native ideas
Review creative work, content calendars, and influencer outputs consistently to ensure:
Strategic alignment
Platform relevance
Cultural and social credibility
Measurement & Performance Strategy
Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
Partner with analytics and account teams to:
Analyze campaign and full‑year performance
Identify learnings and optimization opportunities
Make clear, data‑backed strategic recommendations
Review and approve monthly performance reports, ensuring insights are meaningful and actionable
New Business
Support and help lead new business pitches spearheading social and influencer strategy
Brief creative, social, and influencer teams during pitches to ensure strategic clarity
Team Leadership & Collaboration
Help establish and evolve social‑first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales
Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant
Social‑First Mindset Being socially native is non‑negotiable. You should be deeply fluent in platform behaviors, creator dynamics, and internet culture — understanding not just what’s trending, but why it’s resonating and how brands can participate authentically.
It’s okay to be chronically online.
We’d Love You To Have
6–9+ years experience in social strategy, digital strategy, or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
Strong experience developing influencer and creator strategies
Comfort building data‑led strategies using research and performance insights
Proven experience briefing creative teams and shaping social‑first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big‑picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast‑paced, social‑first environment
Knowledge of gaming and creator culture is a plus
What We Value at NewGen
Energy – You bring ideas, opinions, and momentum
Quality – You care deeply about the work and push it to be better
Collaboration – No egos, just smart people building together
Creativity – You think in ideas, not formats
Partnership – You show up as a true partner to clients and teammates
Benefits
Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave – An additional paid day off on your birthday
Holiday shutdown – Company‑wide closure at year‑end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Salary range: $120,000-150,000
#J-18808-Ljbffr
We’re not an advertising agency. We live social, move at the speed of culture, and build strategies that are designed to perform where people actually spend their time — feeds, fandoms, communities, and comment sections.
The Role We’re looking for a Social Strategist with deep platform fluency, strong influencer/creator strategy experience, and a passion for data‑led thinking. This role sits at the intersection of insight, creativity, and execution — shaping how brands show up socially, how creators are activated, and how campaigns are structured to drive real impact.
You’ll lead strategic thinking across social and influencer workstreams, turning research and data into clear, inspiring strategic platforms that creative, social, and influencer teams can build from. You’ll also play a key role in mentoring junior team members and helping raise the strategic bar across the agency.
This is a hands‑on role for someone who loves briefing, brainstorming, pressure‑testing ideas, and shaping work in real time — not just writing decks.
What You’ll Do Lead Social & Influencer Strategy
Lead strategic ideation across social, influencer/creator, and go‑to‑market initiatives for key client accounts
Develop social‑first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
Act as a strategic lead within cross‑functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
Translate strategic platforms into practical outputs, including:
Social & channel strategies
Influencer/creator strategies
Messaging frameworks
Campaign structures & always‑on planning
Creative and content strategies
Data‑Led Audience & Insight Development
Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
Partner with the Data & Insights team to:
Brief research needs clearly and early
Translate research findings into actionable insights and strategic implications
Lead strategic research projects such as:
Concept & message testing
Social listening
Trend spotting
Audience segmentation & need‑state mapping
Briefing, Brainstorms & Creative Shaping
Own the development of clear, inspiring creative briefs for social and influencer work — setting direction, not just background
Lead structured, well‑facilitated brainstorms that help teams arrive at stronger, more social‑native ideas
Review creative work, content calendars, and influencer outputs consistently to ensure:
Strategic alignment
Platform relevance
Cultural and social credibility
Measurement & Performance Strategy
Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
Partner with analytics and account teams to:
Analyze campaign and full‑year performance
Identify learnings and optimization opportunities
Make clear, data‑backed strategic recommendations
Review and approve monthly performance reports, ensuring insights are meaningful and actionable
New Business
Support and help lead new business pitches spearheading social and influencer strategy
Brief creative, social, and influencer teams during pitches to ensure strategic clarity
Team Leadership & Collaboration
Help establish and evolve social‑first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales
Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant
Social‑First Mindset Being socially native is non‑negotiable. You should be deeply fluent in platform behaviors, creator dynamics, and internet culture — understanding not just what’s trending, but why it’s resonating and how brands can participate authentically.
It’s okay to be chronically online.
We’d Love You To Have
6–9+ years experience in social strategy, digital strategy, or integrated strategy roles
Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
Strong experience developing influencer and creator strategies
Comfort building data‑led strategies using research and performance insights
Proven experience briefing creative teams and shaping social‑first ideas
Experience leading brainstorms and strategic workstreams independently
Ability to balance big‑picture thinking with practical execution
Strong presentation and storytelling skills
Experience mentoring or managing junior strategists
Agency experience, ideally in a fast‑paced, social‑first environment
Knowledge of gaming and creator culture is a plus
What We Value at NewGen
Energy – You bring ideas, opinions, and momentum
Quality – You care deeply about the work and push it to be better
Collaboration – No egos, just smart people building together
Creativity – You think in ideas, not formats
Partnership – You show up as a true partner to clients and teammates
Benefits
Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
Reset policy – Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
Birthday leave – An additional paid day off on your birthday
Holiday shutdown – Company‑wide closure at year‑end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Training & Development
Salary range: $120,000-150,000
#J-18808-Ljbffr