Vice President Marketing

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The Opportunity

Were partnering with a mission-driven, private-equity-backed healthcare organization operating in the behavioral health space, and entering an exciting new chapter of growth. The organization is seeking a Vice President of Marketing to help expand access to care by building a thoughtful, modern, and data-driven growth engine.

This is an opportunity for a senior growth leader who wants their work to truly matter combining commercial rigor with purpose. Youll sit at the executive table, partner closely with leadership, and play a critical role in ensuring the organization grows responsibly, sustainably, and always with the patient and family experience at the center.

What Youll Be Doing

• Lead the companys end-to-end sales and marketing strategy, owning growth from awareness through intake and service start
• Build and scale a balanced, omnichannel growth engine, including digital marketing, brand, outreach, and in-person engagement
• Establish clear metrics, dashboards, and insights that bring transparency to performance and decision-making
• Partner with executive leadership on annual growth planning, budgeting, and forecasting
• Advance innovation through AI-enabled marketing, personalization, and emerging acquisition channels
• Guide brand positioning and messaging that is empathetic, trustworthy, and compliant in a healthcare environment
• Collaborate closely with operations, intake, and people teams to ensure growth aligns with capacity, staffing, and patient experience
• Develop and mentor senior sales and marketing leaders, fostering a culture of accountability and collaboration
• Ensure all marketing and outreach practices meet the highest standards of ethical, compliant healthcare marketing

Who You Are

• A proven sales, marketing, or growth leader with 10+ years of experience
• Energized by building teams and systems not just hitting numbers
• Comfortable blending strategy, analytics, and hands?on execution
• Experienced in digital demand generation, performance marketing, and attribution
• Familiar with the nuances of healthcare, behavioral health, or other regulated service environments
• A collaborative, steady leader who builds trust across functions
• Bachelors degree required; advanced degree preferred

Why This Role Is Compelling

• A chance to help expand access to behavioral healthcare while driving meaningful enterprise growth
• Backed by one of the best PE sponsors in the business
• High?visibility role with real influence and executive partnership
• Opportunity to build and modernize the growth function, not inherit a rigid playbook
• Competitive compensation with performance?based upside

*Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Vice President of Marketing job.

Seniority level: Mid?Senior level

Employment type: Full?time

Job function: Sales and Marketing

Industries: Venture Capital and Private Equity Principals, Hospitals and Health Care