Director of Content Strategy (Washington) Job at Shatterproof in Washington DC
Shatterproof, Washington DC, ON, US
Job Details
- Department: Marketing & Communications
- Direct Reports: Social Marketing Strategist, Staff Writer, Multimedia Designer
- Travel Required: 15%
- Location: Remote East Coast Preferred
- Term: Full-Time
- Salary: $120,000-$135,000
About Shatterproof
Shatterproof was founded in 2013 to fill the gap for a wellfunded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. We know there are sciencebased solutions that can prevent and treat this disease, and we are committed to what research has proven to be effective. We have identified three priority pillars: transforming addiction treatment, ending addiction stigma, and educating and empowering communities.
Transforming Addiction Treatment: Shatterproof is transforming the U.S. healthcare system for the more than 40 million Americans living with a substance use disorder (SUD). Like anyone suffering from a disease, those with this disease deserve access to treatment that is based on science, complemented by a supportive recovery community, both free of shame and stigma. Removing barriers to lifesaving treatment is a core mission focus of Shatterproof.
Ending Addiction Stigma: Shatterproofs National Stigma Initiative replicates the success of other transformational social movementssuch as HIV/AIDS activism, cancer awareness, and marriage equalityin catalyzing the change needed to create a more tolerant, more compassionate, and healthier future. We are committed to creating solutions that are adept at changing attitudes and behaviors and ultimately closing SUD treatment gaps and health inequities for historically disadvantaged populations who experience compounded discrimination and bias.
Supporting and Empowering Communities: Shatterproof is committed to educating and empowering our families and communities nationwide by providing supportive and evidencebased resources related to prevention, treatment and recovery from addiction.
Learn more in our 2024 Return on Investment Report.
About the Role
The Director of Content Strategy leads Shatterproofs storytelling and content ecosystem across organic digital and owned platforms. Reporting to the Vice President of Marketing & Communications, this role is responsible for shaping and executing the organizations editorial and content strategyensuring that every message, campaign, and story reinforces Shatterproofs mission, brand, and values.
This leader will oversee content planning, social strategy, writing, and creative production, guiding a multidisciplinary team to deliver cohesive, datadriven narratives that engage audiences, elevate our leaders voices, and advance organizational goals.
Key Responsibilities
- Content Strategy & Leadership
- Develop and implement Shatterproofs integrated content strategy across digital, social, and print channels.
- Lead and mentor a creative team (social, writing, design) to produce highquality, cohesive, and missionaligned content.
- Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling.
- Collaborate with internal teams to ensure content reflects Shatterproofs strategic priorities and amplifies impact across programs, development, and policy.
- Ensure all content aligns with brand standards, voice, tone, and messaging framework.
- Foster a collaborative, highperformance creative culture that balances storytelling, innovation, and accountability.
- Social & Digital Content
- Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals.
- Guide content development for Shatterproofs priority platforms including LinkedIn, TikTok, Meta properties, and YouTubedriving growth, engagement, and community building.
- Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies.
- Ensure all digital content reflects datadriven insights and best practices for audience engagement and accessibility.
- Editorial & Storytelling
- Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproofs mission and impact.
- Work closely with the Staff Writer and Multimedia Designer to translate complex information including data and researchinto compelling and accessible narratives.
- Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, highvolume periods, or rapidturnaround moments.
- Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidencebased data.
- Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials.
- Executive Visibility
- Support the Vice President of Marketing & Communications in executing Shatterproofs executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice.
- Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed.
- Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements.
- Partner crossfunctionally to ensure executive messaging is consistent across internal and external channels.
- Measurement & Insights
- Establish and track KPIs for content performance, including engagement, reach, and conversions.
- Produce monthly and quarterly reports summarizing key insights and recommendations for optimization.
- Continuously refine content strategy based on analytics, testing, and emerging digital trends.
Qualifications
- 610 years experience in content strategy, editorial management, or digital storytelling, ideally within a missiondriven or public health organization.
- Proven success leading crossfunctional creative teams and managing content production across multiple platforms.
- Exceptional writing and editing skills with the ability to translate complex issues, research and data into accessible, emotionally resonant stories.
- Strong understanding of digital and social media best practices, content analytics, and audience engagement strategies.
- Experience managing creative workflows, editorial calendars, and brand standards.
- Demonstrated ability to use content to drive measurable impactawareness, engagement, and conversion.
- Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout Social, etc.).
- Experience using Airtable (or similar project management and content planning tools) to manage workflows, editorial calendars, and crossdepartmental collaboration preferred.