Everyday dose
Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
We're looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC ? omnichannel retail and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.
Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention / Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.
Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M ? $Own and Evolve the Everyday Dose Brand
Steward the brand's emotional core (A bit better, every day), tone, and identity
Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Partner with creative to systemize high-velocity testing
Build the growth org : VP Growth, media buyers, analysts, UGC / creative strategists
Build and lead lifecycle / CRM, subscription, and post-purchase strategy
~ Lead Integrated Creative + Content
Build the in-house UGC / content engine (1,000+ videos / year)
Oversee brand creative : campaigns, photography, video, scripts, retail displays, OOH
Ensure creative moves fast but maintains quality and brand consistency
Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
Own shopper marketing, promo calendars, retail media, field marketing
Build partnerships with retailers and sales to ensure dominance in-store
Build a Strong Marketing Organization
VPs : build the org and systems under you (Growth, Brand, Creative, Retail)
Directors : demonstrate expertise and manage vertical execution
Hire and coach senior leaders who elevate speed, clarity, and quality
Work closely with CEO on big brand moments, partnerships, and long-term narrative
Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
A fully operational growth + retention + brand engine
A clear, iconic brand platform that unifies creative and messaging
Content engine producing 100150 new assets / month
A marketing org that feels fast, aligned, grounded, functional, creative, joyful