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#J-18808-Ljbffr","descriptionText","Product Leader: Ecommerce & Omnichannel Retail Accellor Marketing & Communications A digital transformation firm is seeking a skilled Product Manager to oversee the e-commerce strategy and omnichannel retail experiences. The role demands over 10 years of experience, including managing e-commerce products, and proficiency in AI-driven personalization. The ideal candidate will champion a product vision while collaborating across teams to enhance customer engagement and operational efficiency. #J-18808-Ljbffr","shortDescription","A digital transformation firm is seeking a skilled Product Manager to oversee the e-commerce strategy and omnichannel retail experiences. The role ...","location","San Francisco","companyName","Accellor","salaryMin","salaryMax","salaryDescription","https://www.whatjobs.com/coopob__cpl___3_24364649__2283?utm_source=2283&utm_medium=feed&keyword=Product-Leader-Ecommerce&location=San-Francisco&geoID=2251","companyDescription","companyWebsite","displayLogo","https://www.mediabistro.com/public/images/desk-100x50.webp","displayThumbnail","displayHeadline","Work at Accellor","isManualPosted","costPerClick",0.14,"displayUrl","fullUrl","https://www.mediabistro.com/jobs/2358392191-product-leader-ecommerce-omnichannel-retail","strippedDescription","A digital transformation firm is seeking a skilled Product Manager to oversee the e-commerce strategy and omnichannel retail experiences. The role demands over 10 years of experience, including managing e-commerce products, and proficiency in AI-driven personalization. The ideal candidate will champion a product vision while collaborating across teams to enhance customer engagement and operational efficiency.#J-18808-Ljbffr","parsedLocation","displayPublishedAt","19 days ago","shortTitle","shortLocation","level","searchCompanyPath","/jobs?keyword=Accellor","searchLocationPath","/jobs?location=San+Francisco","searchTitlePath","/jobs?keyword=Product+Leader%3A+Ecommerce+%26+Omnichannel+Retail","featuredCompany",{"_425":479,"_15":480,"_481":428,"_74":482,"_483":484,"_243":485,"_442":486,"_487":-5,"_488":-5,"_489":-5,"_490":-5,"_491":492,"_493":494,"_452":482,"_460":495,"_454":482},211,"Mansueto Ventures","agency","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/109473.JPG","slug","mansueto-ventures-careers","

Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

","New York, NY","coloredLogo","logoAttachment","thumbnail","thumbnailAttachment","hexCode","#080D0C","headline","Publisher of Inc. and Fast Company, empowering innovators and entrepreneurs.","/companies/mansueto-ventures-careers","hasJobSubmission","isSavedJob","similarJobs",[500,514,527,541,555],{"_429":428,"_433":501,"_452":453,"_444":502,"_243":503,"_440":504,"_427":428,"_111":505,"_431":194,"_432":194,"_454":453,"_442":506,"_425":507,"_455":508,"_430":118,"_466":509,"_460":510,"_468":505,"_469":506,"_471":511,"_473":512,"_475":513},["D",1771174800000],"Adecco","A global staffing agency is seeking an experienced Omnichannel Marketing Manager to support a nutrition brand within a global organization. This hybrid role requires 3-5 years in omnichannel marketing, responsible for executing marketing campaigns across retail media and eCommerce platforms. The ideal candidate will have strong analytical skills, a passion for commerce marketing, and the ability to work in a fast-paced environment. Strong experience with tools like Salsify and Amazon Advertising is essential.\n#J-18808-Ljbffr\n","A global staffing agency is seeking an experienced Omnichannel Marketing Manager to support a nutrition brand within a global organization. This hy...","Omnichannel E-commerce Growth Manager","Parsippany, New Jersey, United States",["B","2583210813"],"Work at Adecco","2 days ago","/jobs/2583210813-omnichannel-e-commerce-growth-manager","/jobs?keyword=Adecco","/jobs?location=Parsippany%2C+New+Jersey%2C+United+States","/jobs?keyword=Omnichannel+E-commerce+Growth+Manager",{"_429":428,"_433":515,"_452":453,"_444":516,"_243":517,"_440":518,"_427":428,"_111":519,"_431":194,"_432":194,"_454":453,"_442":520,"_425":521,"_455":522,"_430":118,"_466":509,"_460":523,"_468":519,"_469":520,"_471":524,"_473":525,"_475":526},["D",1771178400000],"Market Performance Group","A leading omnichannel commerce agency is seeking an Ecommerce Account Manager to manage client success through strategic planning and project management. The ideal candidate will have over 5 years of Amazon retail experience and 2+ years in e-commerce and client management. This remote position offers a collaborative environment focused on data-driven strategies. Benefits include health insurance, generous time off policies, and opportunities for professional growth.\n#J-18808-Ljbffr\n","A leading omnichannel commerce agency is seeking an Ecommerce Account Manager to manage client success through strategic planning and project manag...","Remote Ecommerce Account Lead — Growth & Strategy","Minneapolis, Minnesota, United States, 55400",["B","2583166794"],"Work at Market Performance Group","/jobs/2583166794-remote-ecommerce-account-lead-growth-strategy","/jobs?keyword=Market+Performance+Group","/jobs?location=Minneapolis%2C+Minnesota%2C+United+States%2C+55400","/jobs?keyword=Remote+Ecommerce+Account+Lead+%E2%80%94+Growth+%26+Strategy",{"_429":428,"_433":528,"_452":453,"_444":529,"_243":530,"_440":531,"_427":428,"_111":532,"_431":194,"_432":194,"_454":453,"_442":533,"_425":534,"_455":535,"_430":118,"_466":536,"_460":537,"_468":532,"_469":533,"_471":538,"_473":539,"_475":540},["D",1769944759000],"Ascend Wellness Holdings, Inc.","

Ascend Wellness Holdings (\"AWH\") is seeking a growth-minded and results-driven Vice President, eCommerce to shape the future of Ascend's digital commerce experience. This leader will define and execute the strategy behind a best-in-class omnichannel platform that unites our retail stores, brand portfolio, and digital ecosystem, delivering seamless experiences that drive meaningful, measurable growth.

As Ascend continues to expand its retail and digital presence, the VP, eCommerce will play a pivotal role in scaling our platform, deepening customer connection, and elevating how we engage across every touchpoint. This leader will also oversee the evolution of Ascend's Loyalty program, driving customer retention, personalization, and advocacy through a seamless connection between digital and in-store experiences. This is a highly engaged leadership role, actively involved in day-to-day operations while setting long-term vision, guiding execution, and collaborating closely with executive leadership to influence enterprise strategy and priorities.

The ideal candidate brings proven expertise in eCommerce digital merchandising and loyalty strategy within established, performance-driven organizations and thrives at the intersection of strategy, technology, and customer experience. Accountable for KPIs tied to conversion, transaction value, repeat purchase, and customer lifetime value, this leader ensures every decision keeps the customer at the center while driving Ascend's next stage of digital growth.

Key Responsibilities

Own the eCommerce and Loyalty strategy and execution, connecting acquisition, engagement, and retention to create a seamless, customer-focused experience across digital and retail channels.
Lead and continually enhance the omnichannel customer journey, overseeing platform operations, UX/UI, digital merchandising, CRM, and rewards activation to drive customer satisfaction, loyalty, and lifetime value.
Use customer insights and behavioral data to shape segmentation, personalization, and lifecycle strategies that strengthen connection, advocacy, and repeat business.
Collaborate with Marketing, Retail, and Design to ensure every digital and in-store touchpoint reflects a consistent, rewarding customer experience.
Define and manage KPIs: conversion, average order value (AOV), repeat purchase, loyalty engagement, and customer acquisition cost (CAC), linking every initiative to measurable customer and business outcomes.
Stay actively involved in daily execution, partnering with cross-functional teams to ensure product assortment, pricing, and promotions align with customer expectations and brand standards across POS, mobile apps, and digital platforms.
Partner with the Directors of Loyalty and eCommerce Digital Merchandising to align product presentation, rewards, and communications into a cohesive experience that deepens customer engagement and builds long-term loyalty.
Oversee paid and organic traffic strategies (SEO/SEM, listings, and menu visibility), ensuring customers can easily discover and engage with Ascend's offerings online.
Manage key vendor partnerships (Dutchie, Surfside, and others), ensuring all platforms and tools integrate seamlessly to enhance the customer experience and data visibility.
Drive continuous innovation of the D2C platform, scaling digital capabilities that elevate ease, access, and personalization.
Own eCommerce and Loyalty P&L performance, budgets, and forecasting, ensuring investments and initiatives deliver strong ROI and align with enterprise financial goals.
Report on customer and business performance metrics to executive leadership, translating insights into actionable strategies that advance loyalty and growth.

Supervisory Responsibilities

Lead, mentor, and inspire a high-performing team spanning eCommerce, Loyalty, and digital merchandising, operations, and analytics.
Serve as an active, visible leader, collaborating with the team in daily operations, guiding decision-making, and modeling accountability, collaboration, and excellence.
Establish clear performance objectives, provide ongoing coaching and feedback, and support professional development to strengthen team capabilities.
Foster a culture of accountability, collaboration, and innovation that drives measurable business impact, customer satisfaction, and loyalty engagement.

Qualifications & Skills

Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
10+ years of specialized leadership experience overseeing eCommerce, digital merchandising, and loyalty functions end-to-end within established, performance-driven retail or consumer organizations, bringing deep functional expertise rather than broader marketing leadership experience, and demonstrating both strategic acumen and hands‑on executional excellence.
Proven ability to build and empower high-performing eCommerce and Loyalty teams through mentorship, inclusion, and accountability.
Demonstrated success scaling digital revenue channels, improving customer retention, and implementing omnichannel strategies that drive engagement and lifetime value.
Deep understanding of digital merchandising, UX optimization, SEO/SEM, CRM, and loyalty integration.
Strong customer‑centric orientation with the ability to translate insights into strategies that enhance satisfaction, loyalty, and advocacy.
Analytical mindset with proficiency in eCommerce and data visualization tools (Google Analytics, Shopify or similar platforms, Tableau, etc.).
Deep customer‑centric orientation with the ability to translate insights into strategies that enhance satisfaction, loyalty, and advocacy.
Exceptional executive communication skills with the ability to present performance insights and strategic recommendations to senior leadership in clear, actionable terms.
Proven success managing eCommerce P&L performance and optimizing ROI across digital and loyalty channels.
Deep understanding of omnichannel strategy and the connection between digital engagement, in‑store experience, and customer lifecycle value.
Experience leading digital transformation or platform migration projects (e.g., Shopify, Adobe Commerce, Salesforce Commerce Cloud).
Highly organized, adaptable, and able to manage multiple priorities in a rapidly evolving environment.
Strong collaboration and influence skills across AWH teams and vendors.
Experience managing budgets, forecasting, and vendor partnerships.
Operates with discretion, sound judgment, and confidentiality when handling sensitive business information and executive communications.
Ability to travel occasionally to AWH sites for collaboration and strategic alignment, with reasonable accommodations provided.

Work Environment

This position primarily performs duties in a remote office setting when not onsite in a dispensary or manufacturing facility environment.

Physical Requirements

While performing the duties of this job, this position is regularly required to sit and regularly use hand(s) to handle, grasp, feel, and or touch. This position is occasionally required to stand, walk and reach with hands and arms. This position requires you to speak and listen regularly.

Company Overview

Ascend Wellness Holdings (\"AWH\") is a vertically integrated cannabis cultivator, processor and provisioning center operator with assets in Illinois, Maryland, Massachusetts, Michigan, New Jersey, Ohio, and Pennsylvania. We seek to foster a robust and inclusive cannabis industry through a premium, unmatched customer‑focused retail experience. We are looking to build a world‑class team that will help carry out our mission of helping to shape the future of cannabis as a leading healthcare solution. We are committed to improving the quality of our patient's lives by offering unrivaled quality, consistency and meticulously curated products that satisfy our customers unique, individual needs. When it comes to customer service experience, our dispensaries will set a new standard of excellence, emphasizing health and wellness by a highly knowledgeable team. A team that is committed to our values, our people, and our communities; we are looking for people who are inspired by our vision and stay dedicated to our mission as we continuously expand.

EEO Statement

Ascend Wellness Holdings, INC., (\"AWH\") and its subsidiaries is an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities. This document does not create an employment contract, implied or otherwise, other than an \"at will\" relationship.

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Ascend Wellness Holdings (\"AWH\") is seeking a growth-minded and results-driven Vice President, eCommerce to shape the future of Ascen...","Vice President of eCommerce and Loyalty","WorkFromHome",["B","2391604165"],"Work at Ascend Wellness Holdings, Inc.","17 days ago","/jobs/2391604165-vice-president-of-ecommerce-and-loyalty","/jobs?keyword=Ascend+Wellness+Holdings%2C+Inc.","/jobs?location=WorkFromHome","/jobs?keyword=Vice+President+of+eCommerce+and+Loyalty",{"_429":428,"_433":542,"_452":453,"_444":543,"_243":544,"_440":545,"_427":428,"_111":546,"_431":194,"_432":194,"_454":453,"_442":547,"_425":548,"_455":549,"_430":118,"_466":550,"_460":551,"_468":546,"_469":547,"_471":552,"_473":553,"_475":554},["D",1769147749000],"Vesync Co.","A health and wellness products company in Tustin, CA is seeking a Director of DTC E-commerce to lead its online business strategy. The role involves optimizing customer experience, driving revenue growth, and managing product launches while fostering a high-performing team. Ideal candidates will have extensive e-commerce expertise and leadership experience. This position offers a competitive salary starting at $165,000 annually and comprehensive benefits.
#J-18808-Ljbffr","A health and wellness products company in Tustin, CA is seeking a Director of DTC E-commerce to lead its online business strategy. The role involve...","Director, DTC Ecommerce — Growth & Omnichannel Leader","Tustin",["B","1965262717"],"Work at Vesync Co.","26 days ago","/jobs/1965262717-director-dtc-ecommerce-growth-omnichannel-leader","/jobs?keyword=Vesync+Co.","/jobs?location=Tustin","/jobs?keyword=Director%2C+DTC+Ecommerce+%E2%80%94+Growth+%26+Omnichannel+Leader",{"_429":428,"_433":556,"_452":453,"_444":557,"_243":558,"_440":559,"_427":428,"_111":560,"_431":194,"_432":194,"_454":453,"_442":443,"_425":561,"_455":562,"_430":118,"_466":550,"_460":563,"_468":560,"_469":443,"_471":564,"_473":474,"_475":565},["D",1769148678000],"Lotus Bakeries, Milan","

As E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Regional Sales Director, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.

Lead daily e-commerce operations across Amazon, Walmart, Instacart, Costco, Safeway, and Target platforms.
Conduct content and PDP audits, and manage Brand Store updates.
Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins).
Collaborate on promotional planning and activation, including troubleshooting and consensus alignment.
Support trade spend tracking, true-ups, and TPM checkbook analysis.

Paid Media & Advertising

Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Safeway, and Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns.
Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard).
Execute campaign setup and launch across platforms.
Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals).
Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing).
Conduct search terms analysis for trends and insights applicable to paid search strategy.
Review Amazon AMS spend pacing and adjust strategy as needed.
Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Safeway, and Target.
Review DSP ads and conduct pulse checks.

Reporting, Insights & Communication

Prepare and deliver weekly, monthly, and global business recaps.
Provide detailed performance insights, visualizations, and actionable recommendations.
Conduct competitive benchmarking (SOV, media trends, category performance).
Communicate campaign impact and partner with internal teams and stakeholders.
Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
Pilot new retail media formats and explore beta features.
Support A/B testing (creative tests, placements tests, dayparting).
Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.

Cross-Functional Collaboration & Relationships

Coordinate with brand (global/local), insights, and category teams for media plan alignment.
Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed.
Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.

Profile

Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG.
Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
Strong analytical skills to assess campaign performance and make data-driven decisions.
Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
Proficiency in Excel or similar tools for reporting and data analysis.
Proven ability to optimize product listings and manage compliance responsibilities on Amazon.

\"Despite the immense growth of the company I still have the feeling to be part of one big family where I can be myself, while at the same time I’m challenged and supported to further develop my own knowledge and skills.\"

Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills and get excited to join them in a great work environment.

#J-18808-Ljbffr","

As E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Ama...","E-Commerce Account Manager",["B","1965294703"],"Work at Lotus Bakeries, Milan","/jobs/1965294703-e-commerce-account-manager","/jobs?keyword=Lotus+Bakeries%2C+Milan","/jobs?keyword=E-Commerce+Account+Manager","actionData","errors"]