Head of Marketing

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions empower orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for 3.2 million patients and counting.

Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propel practices to achieve growth. When it comes to patient and insurance billing, our collection results are highly competitive.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is in Denver, CO, with employees across several states. Join us in transforming the orthodontic landscape – where innovation meets dedication, and starting more smiles is just the beginning.

Our purpose is to radically improve how patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all. By focusing on DEI, we are working toward our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

The Opportunity

This role is hybrid and based in Denver, Colorado. Candidates must be able to live and work locally in the Denver area.

OrthoFi is seeking a Head of Marketing to develop and implement the company’s marketing strategy. This role has clear accountability for driving revenue growth through inbound (and outbound) sales pipeline creation, conversion, and acceleration. We are seeking a highly entrepreneurial marketer with experience building and optimizing demand engines at growth-stage B2B companies, bringing a hands-on mindset and a strong bias toward measurable outcomes.

Beyond demand generation, the Head of Marketing will be responsible for shaping the broader marketing foundation of the business as well as building and maintaining OrthoFi’s leadership voice in the market. This includes overseeing company positioning and brand strategy, content and messaging, events, and account-based marketing programs. The role requires someone who can both execute and lead, balancing near-term pipeline impact with longer-term infrastructure building. This role will work closely with Sales, Partnerships, and Customer Success leaders to effectively communicate OrthoFi’s value proposition across all stages of the customer journey.

This position reports to the Chief Revenue Officer.

Key Responsibilities

• Significantly scale the number of qualified sales opportunities by building comprehensive marketing strategies.
• Establish MQL → SQL processes and best practices, and conversion rate tracking across channels.
• Track and report on marketing performance, pipeline contribution, and ROI. Measure LTV/CAC to guide efficient budget allocation based on channel performance.
• Manage and optimize the marketing budget across all channels to ensure continued profitability and growth.
• Oversee content strategy and production, including thought leadership, case studies, white papers, sales enablement materials, and analyst engagement. Keep current with latest industry trends and OrthoFi customer data insights, to ensure that content is relevant and appealing.
• Lead the development, planning and execution of multi-channel demand generation campaigns that tell the OrthoFi story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, industry and OrthoFi-hosted events, etc.
• Understand OrthoFi’s value proposition and be able to effectively articulate it for both current and prospective customers.
• Lead initial development of account-based marketing (ABM) programs targeting select enterprise accounts.
• Strengthen presence at industry conferences, associations, and partner events.

Qualifications

• 7+ years of B2B marketing experience leading demand generation and conversion through all channel and brand management.
• Experience driving growth and scale with a relevant-sized business from a revenue perspective ($50-75M); mix of small and large company experience preferred.
• Full-stack marketer (SFDC, Hubspot, etc., and other marketing analytics tools) capable of launching, optimizing and scaling programs. Up-to-date with the latest content marketing trends and best practices.
• Prior experience in P&L ownership.
• Highly analytical/measurement-focused - establish reporting and measurement frameworks around LTV, CAC, SQL workflows, and conversion rates.
• A creative, talented storyteller that understands the connection between brand building and digital demand generation for a market-leading solution with a thought-leadership position.
• Entrepreneurial, a fast learner, scrappy with a proven track record of scaling a marketing department.
• Experience partnering closely with Sales, Customer Success and Partnership teams.
• Bachelor's degree in communications, business, marketing or other relevant field is required.
• Experience in orthodontics, dental or health tech industries is a plus but not required.
• Private equity-backed company experience a plus.

What’s in it for you

• Full medical, dental, and vision benefits with 100% employer paid options and buy up plans
• Flexible PTO
• Employer HSA contribution
• 9 Company Paid holidays
• 401(k) match, 3% after 90 days of employment
• Supportive culture with one-of-a-kind growth opportunities
• Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Company and team outings
• Peer-to-peer recognition program
• Vendor discounts

Compensation: $130k - $200k total compensation

Work Authorization: You must be authorized to work in the United States. The Company is unable to provide sponsorship for workers.

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