Manager, Affiliate Marketing – Canada DTC
Ninjakitchen, Needham Heights, Massachusetts, us, 02494
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. This role is based in our Needham, MA office. As the Affiliate Marketing Manager at SharkNinja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites. Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue. You will collaborate with teams across Performance Media, PR, Brand Marketing, Analytics, and Creative to ensure aligned, full-funnel messaging. This role offers an opportunity to lead a high-performing, revenue-driving channel that’s experiencing strong, consistent growth. You are data-driven, build strong relationships, and are focused on achieving set goals. You will pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine. This role will support the Canada business and Canadian region. Responsibilities
Manage and Scale the Affiliate Program: Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across SharkNinja’s owned and operated DTC sites. Affiliate Strategy Development: Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types. Performance Analysis and Optimization: Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency. Budget Management: Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance. Full-Funnel Campaign Support: Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives. Compliance and Brand Integrity: Ensure all affiliate content aligns with SharkNinja’s brand guidelines, FTC regulations, and legal standards. Competitive Benchmarking: Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve. Reporting & Stakeholder Communication: Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel’s impact on revenue and brand growth. Key Skills/Functions
Strong relationship building and communication skills with the ability to influence and inspire internal and external partners Experience supporting the Canadian region is required Fluency in French is preferred Experience driving cross-functional initiatives with global teams and external collaborators Strategic thinker with the ability to connect the dots between brand, product, and consumer needs Strong organizational skills and project management expertise across multiple complex initiatives Passion for brand storytelling, innovation, and consumer-centric marketing Analytical mindset with experience evaluating campaign and partner performance using data Creative problem solver with a bias toward action Comfortable working in a fast paced, dynamic environment Qualifications
5+ years in Affiliate Marketing with proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC environment Affiliate Network Expertise: Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, ShareASale, Awin). Experience launching or scaling programs on these platforms is highly valuable Affiliate Agency Experience Preferred Partner Development & Relationship Management: Track record of identifying, onboarding, and optimizing affiliate partnerships across content, influencer, coupon, loyalty, and deal sites Cross-Functional Collaboration Experience with paid media, brand marketing, creative, PR, and analytics teams Performance Analysis and Reporting: Demonstrated ability to analyze affiliate channel performance and deliver insights to drive growth Budget & Payout Management: Experience setting and managing channel budgets, partner commissions, and incentive models Full-Funnel Marketing Knowledge: Understanding how affiliate fits into the broader marketing mix and supports multi-channel strategy Salary and Benefits
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers benefits including medical, dental, vision, FSA/HSA, 401(k) with company match, employee stock purchase program, life insurance, disability, generous PTO, holidays, parental leave, identity theft protection, pet insurance, legal benefits, and product discounts. Pay Range: $101,300 — $135,000 USD Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and more. We empower your personal and professional growth with high-impact learning programs. When you join, you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. We are committed to diversity, equity, and inclusion and value every voice. We support all associates in bringing their authentic selves to work and aim for equity to be a key component of SharkNinja’s DNA. Learn more about us: internal pages only. Candidate Privacy and Equal Opportunity
SharkNinja Candidate Privacy Notice for all regions China, Vietnam candidate privacy notices EEO Note : We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. Reasonable accommodations are available upon request.
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SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. This role is based in our Needham, MA office. As the Affiliate Marketing Manager at SharkNinja, you will be instrumental in managing, expanding, and optimizing our affiliate program to support our owned and operated websites. Your efforts will directly contribute to brand growth and DTC (Direct-to-Consumer) revenue. You will collaborate with teams across Performance Media, PR, Brand Marketing, Analytics, and Creative to ensure aligned, full-funnel messaging. This role offers an opportunity to lead a high-performing, revenue-driving channel that’s experiencing strong, consistent growth. You are data-driven, build strong relationships, and are focused on achieving set goals. You will pivot quickly, test and learn, share insights, and relentlessly optimize as part of your daily routine. This role will support the Canada business and Canadian region. Responsibilities
Manage and Scale the Affiliate Program: Oversee day-to-day operations of the affiliate program, including partner recruitment, onboarding, and relationship management to drive growth across SharkNinja’s owned and operated DTC sites. Affiliate Strategy Development: Develop and execute strategies to diversify the affiliate portfolio, identifying opportunities across content creators, coupon sites, loyalty partners, influencers, and emerging affiliate types. Performance Analysis and Optimization: Monitor affiliate performance metrics, analyze campaign data, and generate actionable insights to continuously improve ROI and efficiency. Budget Management: Manage the affiliate marketing budget, including partner payouts, technology/platform costs, and campaign incentives, ensuring cost-effective performance. Full-Funnel Campaign Support: Support full-funnel marketing efforts by ensuring affiliate strategies align with broader digital marketing initiatives and brand objectives. Compliance and Brand Integrity: Ensure all affiliate content aligns with SharkNinja’s brand guidelines, FTC regulations, and legal standards. Competitive Benchmarking: Stay current on industry trends, competitor activity, and affiliate innovations to identify new opportunities and stay ahead of the curve. Reporting & Stakeholder Communication: Deliver regular performance reports and insights to internal stakeholders, demonstrating the channel’s impact on revenue and brand growth. Key Skills/Functions
Strong relationship building and communication skills with the ability to influence and inspire internal and external partners Experience supporting the Canadian region is required Fluency in French is preferred Experience driving cross-functional initiatives with global teams and external collaborators Strategic thinker with the ability to connect the dots between brand, product, and consumer needs Strong organizational skills and project management expertise across multiple complex initiatives Passion for brand storytelling, innovation, and consumer-centric marketing Analytical mindset with experience evaluating campaign and partner performance using data Creative problem solver with a bias toward action Comfortable working in a fast paced, dynamic environment Qualifications
5+ years in Affiliate Marketing with proven experience managing an affiliate program, ideally in a consumer goods, e-commerce, or DTC environment Affiliate Network Expertise: Hands-on experience with major affiliate platforms (e.g., Impact, Rakuten, CJ Affiliate, ShareASale, Awin). Experience launching or scaling programs on these platforms is highly valuable Affiliate Agency Experience Preferred Partner Development & Relationship Management: Track record of identifying, onboarding, and optimizing affiliate partnerships across content, influencer, coupon, loyalty, and deal sites Cross-Functional Collaboration Experience with paid media, brand marketing, creative, PR, and analytics teams Performance Analysis and Reporting: Demonstrated ability to analyze affiliate channel performance and deliver insights to drive growth Budget & Payout Management: Experience setting and managing channel budgets, partner commissions, and incentive models Full-Funnel Marketing Knowledge: Understanding how affiliate fits into the broader marketing mix and supports multi-channel strategy Salary and Benefits
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers benefits including medical, dental, vision, FSA/HSA, 401(k) with company match, employee stock purchase program, life insurance, disability, generous PTO, holidays, parental leave, identity theft protection, pet insurance, legal benefits, and product discounts. Pay Range: $101,300 — $135,000 USD Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, product discounts, and more. We empower your personal and professional growth with high-impact learning programs. When you join, you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. We are committed to diversity, equity, and inclusion and value every voice. We support all associates in bringing their authentic selves to work and aim for equity to be a key component of SharkNinja’s DNA. Learn more about us: internal pages only. Candidate Privacy and Equal Opportunity
SharkNinja Candidate Privacy Notice for all regions China, Vietnam candidate privacy notices EEO Note : We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. Reasonable accommodations are available upon request.
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