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SalaryGuide

Social Media Content & Influencer Manager

SalaryGuide, Dallas, Texas, United States, 75215

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Responsibilities

Strategic Content Creation: Develop original social media content to enhance brand visibility and engagement Influencer Marketing: Develop, manage, and refine influencer relationships and content strategies to drive engagement and audience growth Platform Expertise: Advanced knowledge of social media platforms (TikTok, Instagram, etc.) and content best practices per channel Project Management: Lead projects from concept to execution with strong attention to timelines and detail Trend Awareness: Stay connected with pop culture, particularly Gen Z trends, to ensure our brand remains relevant and engaging Cross-Team Collaboration: Partner with the Social Media Content Manager and the paid social media team to maintain consistent messaging and strategic alignment across all channels Calendar Management: Maintain a comprehensive editorial calendar, coordinating timelines, assets, and approvals Requirements

Years of Related Professional Experience: 4 - 5 years Bachelor’s Degree in a relevant field Social Media & Influencer Experience: Demonstrated expertise in social media content creation and managing influencer-created content for a brand, whether in-house or agency-based Project Management: Excellent project management skills, with a proven ability to oversee multiple tasks and maintain timelines effectively Platform Expertise: Advanced knowledge of the social media ecosystem, with a deep understanding of content creation across platforms such as TikTok, Instagram, and others Strategy Execution: Proven experience in setting and executing comprehensive social media strategies that drive engagement and brand growth Trend Awareness: Strong awareness of Gen Z trends, with a passion for pop culture and a curiosity for understanding audience interests and preferences Influencer Industry Knowledge: A keen understanding of the influencer industry, including experience building and managing influencer partnerships Benefits

Medical, Dental, Vision coverage Paid time off 401k savings plans Onsite gym with access to a personal trainer

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