Senior Specialist, FC Performance Media
Electronic Arts, Los Angeles, California, United States, 90079
Locations : Los Angeles - Del Rey, California, United States of America
Role ID
212369
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Senior Specialist, FC Performance Media Electronic Arts
The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to engage with our amazing franchises and experiences in various ways. We\'re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Senior Specialist of FC User Acquisition/Performance Media to join the Growth Marketing Organization. You will report into the Senior Manager of FC Performance Media, and be directly responsible for growing FC on console and PC. This is a hybrid role, with 3 days a week scheduled in the Los Angeles, Del Rey office. Responsibilities You will develop and implement media buying strategies to improve campaign efficiency for the FC franchise, on Console and PC You will activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, X, and programmatic networks You will use data analysis and hypothesis testing to create relevant insights that improve creative development and channel mix strategies, ensuring the team refines and shares growth marketing plans across the team for maximum impact. You will develop strategic partnerships with important partners, such as Brand, Creative, and Analytics You will manage the relationship with external agencies and ad networks to ensure success for the FC Franchise You will work directly with the Senior Manager and Director of FC Performance Media to implement strategies to grow and maximize revenue for the FC Franchise Requirements You have 3+ years of experience in mobile media buying/user acquisition/performance marketing You\'re experienced in building user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV) You have curiosity and experience testing new advertising channels, partners and formats BA/BS Degree in marketing/finance or equivalent quantitative field Experience working in a metric-driven role focused on return on investment Passion/knowledge for video games and sports Knowledge of Excel Google applications Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We\u2019re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Senior Specialist, FC Performance Media Electronic Arts
The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to engage with our amazing franchises and experiences in various ways. We\'re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Senior Specialist of FC User Acquisition/Performance Media to join the Growth Marketing Organization. You will report into the Senior Manager of FC Performance Media, and be directly responsible for growing FC on console and PC. This is a hybrid role, with 3 days a week scheduled in the Los Angeles, Del Rey office. Responsibilities You will develop and implement media buying strategies to improve campaign efficiency for the FC franchise, on Console and PC You will activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, X, and programmatic networks You will use data analysis and hypothesis testing to create relevant insights that improve creative development and channel mix strategies, ensuring the team refines and shares growth marketing plans across the team for maximum impact. You will develop strategic partnerships with important partners, such as Brand, Creative, and Analytics You will manage the relationship with external agencies and ad networks to ensure success for the FC Franchise You will work directly with the Senior Manager and Director of FC Performance Media to implement strategies to grow and maximize revenue for the FC Franchise Requirements You have 3+ years of experience in mobile media buying/user acquisition/performance marketing You\'re experienced in building user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV) You have curiosity and experience testing new advertising channels, partners and formats BA/BS Degree in marketing/finance or equivalent quantitative field Experience working in a metric-driven role focused on return on investment Passion/knowledge for video games and sports Knowledge of Excel Google applications Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We\u2019re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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