Demand Generation Marketing Manager
Ascend Technologies, Chicago, Illinois, United States, 60290
Demand Generation Marketing Manager
Reports To: VP, Marketing
Department: Marketing
PURPOSE:
The Demand Generation Manager drives Ascend’s growth by generating awareness, engagement, and high-quality leads that convert into new clients. This role owns the top and middle of the funnel, from brand awareness campaigns and digital demand generation to partner co-marketing programs and events. You’ll collaborate closely with Sales and Channel teams to create targeted, measurable marketing motions that fill the pipeline and elevate Ascend’s presence across key markets.
RESPONSIBILITIES:
Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue
MINIMUM SKILLS, EDUCATION AND EXPERIENCE
5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise in all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, proactive planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva
PREFERRED SKILLS, EDUCATION OR EXPERIENCE
Hands-on experience with Salesforce, ZoomInfo and intent-based tools
Comfortable using AI-driven tools for content creation and campaign optimization
At Ascend Technologies we firmly believe that diversity, equity, and inclusion are not only fundamental values but also powerful drivers of innovation, growth, and success. We are committed to fostering an environment where every individual feels valued, respected, and empowered.
CORE VALUES
We are seeking highly motivated individuals who have the willingness and ability to demonstrate Ascend core values:
Committed to Client Success: Our actions and our words always align with the best interest of the client.
One Team: We work collaboratively to overcome challenges with humility and respect and do what it takes to find innovative solutions.
Integrity: We are unquestionably committed to doing the right thing even when it is hard.
Accountability: We hold ourselves and each other accountable for keeping our commitments to our clients, our communities, and one another.
Transparency: We create open lines of communication with each other and our clients, fostering relationships founded on candor and trust.
PHYSICAL DEMANDS:
Must be able to sit, stand, and bend for the duration of the shift. The position is mainly sitting, with occasional lifting up to 50 lbs, such as laptop or server equipment, and occasional driving to client sites.
Salary Expectations:
$55,000-$65,000
The salary for this position is commensurate with experience, skills, and qualifications. The range reflects our commitment to attracting top talent, and final offers will be based on factors including the candidate’s experience, expertise, certifications, and the role requirements. Internal equity, market trends, and geographic location may also influence the final salary.
Along with a competitive salary, we offer a comprehensive benefits package, including health, dental, and vision insurance, retirement savings options, flexible time off (FTO), and professional development opportunities. We are open to discussing compensation and benefits further during the interview process to ensure alignment with the candidate’s expectations and experience.
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Department: Marketing
PURPOSE:
The Demand Generation Manager drives Ascend’s growth by generating awareness, engagement, and high-quality leads that convert into new clients. This role owns the top and middle of the funnel, from brand awareness campaigns and digital demand generation to partner co-marketing programs and events. You’ll collaborate closely with Sales and Channel teams to create targeted, measurable marketing motions that fill the pipeline and elevate Ascend’s presence across key markets.
RESPONSIBILITIES:
Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue
MINIMUM SKILLS, EDUCATION AND EXPERIENCE
5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise in all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, proactive planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva
PREFERRED SKILLS, EDUCATION OR EXPERIENCE
Hands-on experience with Salesforce, ZoomInfo and intent-based tools
Comfortable using AI-driven tools for content creation and campaign optimization
At Ascend Technologies we firmly believe that diversity, equity, and inclusion are not only fundamental values but also powerful drivers of innovation, growth, and success. We are committed to fostering an environment where every individual feels valued, respected, and empowered.
CORE VALUES
We are seeking highly motivated individuals who have the willingness and ability to demonstrate Ascend core values:
Committed to Client Success: Our actions and our words always align with the best interest of the client.
One Team: We work collaboratively to overcome challenges with humility and respect and do what it takes to find innovative solutions.
Integrity: We are unquestionably committed to doing the right thing even when it is hard.
Accountability: We hold ourselves and each other accountable for keeping our commitments to our clients, our communities, and one another.
Transparency: We create open lines of communication with each other and our clients, fostering relationships founded on candor and trust.
PHYSICAL DEMANDS:
Must be able to sit, stand, and bend for the duration of the shift. The position is mainly sitting, with occasional lifting up to 50 lbs, such as laptop or server equipment, and occasional driving to client sites.
Salary Expectations:
$55,000-$65,000
The salary for this position is commensurate with experience, skills, and qualifications. The range reflects our commitment to attracting top talent, and final offers will be based on factors including the candidate’s experience, expertise, certifications, and the role requirements. Internal equity, market trends, and geographic location may also influence the final salary.
Along with a competitive salary, we offer a comprehensive benefits package, including health, dental, and vision insurance, retirement savings options, flexible time off (FTO), and professional development opportunities. We are open to discussing compensation and benefits further during the interview process to ensure alignment with the candidate’s expectations and experience.
#J-18808-Ljbffr