We’re looking for a Team Lead Demand Generation to lead our digital marketing efforts. You’ll own the strategy, execution, and optimization of campaigns to drive measurable paid and organic pipeline for both direct and indirect sales. In this role, you’ll mentor and develop team members while working cross functionally to ensure campaigns are tightly aligned with revenue goals. If you’re an experienced B2B SaaS marketer who is eager to make a big impact in a fast-paced scale‑up, join us!
We protect the people behind the data
We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self‑serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber‑attacks. WHAT YOU'LL BE DOING
You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement. You lead the design, launch, and optimization of campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and indirect pipeline. You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution. You drive data‑driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights. You collaborate cross‑functionally to ensure campaigns align with buyer personas and revenue goals. You leverage AI‑first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance campaign bidding, copywriting, creative production, reporting, and automation. You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth. You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring performance and impact visibility. WHAT YOU'LL GET IN RETURN
The proper tools and capacities to build up and lead an ambitious, international team with diverse skill sets Enjoy the freedom and trust to bring in and execute your ideas with a quick pace, autonomy, and the ability to make impactful decisions. Gain strategic insights into management topics with the opportunity to actively contribute, working closely alongside leadership and executive peers. Rapid development opportunities, attractive performance bonuses, and the opportunity to strengthen your leadership skills and business expertise Step into a stable, forward‑looking role within a dynamic scale‑up poised to shape the fast‑growing Security & Compliance industry THE QUALITIES YOU'LL NEED FOR A SUCCESSFUL CAREER AT DATAGUARD
Degree in marketing or related field; Google Ads or LinkedIn certifications are a plus 5+ years of proven B2B SaaS experience with measurable success in driving pipeline Strong data‑driven/analytical mindset Knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS a plus) Experience with HubSpot or similar marketing automation and CRM tools Familiarity with ABM tactics like firmographic targeting and personalized outreach a nice to have Strong ownership and results‑driven mindset Fluent in English; additional EU languages are a plus LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS: No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you! Let’s get things started The hiring process
Our hiring process is a two‑way journey. While we learn about your experience, strengths, and ambitions, you’ll also get to know who we are, what drives us, how we work, and the impact we aim to make. From your first interaction, we want you to feel what it means to care deeply, build bridges across ideas and backgrounds, create trust through action, and conquer peaks as a team. Application
Send us your application. Meet the team
Next up, it’s time for you to impress the team. Meet one of our founders. Questions? Check out our FAQs Our headquarters are located in the heart of Munich, close to Stiglmaierplatz. We have additional offices in London, Berlin, Stockholm, and Vienna. From day one, we’re dedicated to setting you up for success, with purpose and heart. You’ll be paired with a dedicated buddy who ensures you feel not just welcomed, but truly supported every step of the way. Our onboarding starts with an immersive introduction to our business model, structure, and unique culture—alongside a cohort of new joiners who’ll become part of your first bridge‑building network. Once settled, you’ll dive deeper into your team‑specific onboarding, exploring the tools, expectations, and goals that will define your role. Through regular check‑ins with your buddy, manager, and People Partner, you’ll stay connected, aligned, and empowered to deliver results early on. Absolutely. At DataGuard, we’re a hybrid‑first company that values trust, ownership, and outcomes over rigid schedules. Our DataGuard Flex Policy gives you the autonomy to split your time between remote and on‑site work, empowering you to focus where you work best, while still making room for the in‑person moments that spark creativity, build bridges, and strengthen our shared mission. Yes! Along with our core fundamental values, we cover all areas, including mobility, family care, fitness and wellbeing, relocation, and remote work support. Check out the full overview of our benefits here. And to emphasize the focus on your personal development, each full‑time employee is granted a yearly personal development budget of 1,500.00 EUR/GBP to fuel their growth. We aim to move from first conversation to offer within two to three weeks—because we respect your time and energy. But we also know that no two journeys are the same, so we stay flexible where it counts. For us, hiring is more than just filling a role; it’s about building trust, embracing differences, and finding people who are as excited about shaping the future as we are. Throughout the process, you’ll have space to ask questions, connect with our team, and get a real feel for our culture and how we work. Find out more here. We offer two tailored career paths: the Leadership Track for those aspiring to coach and inspire others, and the Expert Track for those looking to deepen their craft and make high‑impact contributions as individual contributors. You’ll have access to a dedicated personal development budget of EUR/GBP 1,500.00 net, biannual performance reviews, and clear development plans to help you level up with confidence. For those stepping into the next stage of their journey, our 12‑month “level‑up” program offers intensive coaching, workshops, and training to help you grow faster, with real support and direction. How can we help? Contact us.
Magdalena Roas Director Talent Dove Dalele Jordan Osborne Senior Talent Acquisition Manager
#J-18808-Ljbffr
We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self‑serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber‑attacks. WHAT YOU'LL BE DOING
You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement. You lead the design, launch, and optimization of campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and indirect pipeline. You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution. You drive data‑driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights. You collaborate cross‑functionally to ensure campaigns align with buyer personas and revenue goals. You leverage AI‑first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance campaign bidding, copywriting, creative production, reporting, and automation. You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth. You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring performance and impact visibility. WHAT YOU'LL GET IN RETURN
The proper tools and capacities to build up and lead an ambitious, international team with diverse skill sets Enjoy the freedom and trust to bring in and execute your ideas with a quick pace, autonomy, and the ability to make impactful decisions. Gain strategic insights into management topics with the opportunity to actively contribute, working closely alongside leadership and executive peers. Rapid development opportunities, attractive performance bonuses, and the opportunity to strengthen your leadership skills and business expertise Step into a stable, forward‑looking role within a dynamic scale‑up poised to shape the fast‑growing Security & Compliance industry THE QUALITIES YOU'LL NEED FOR A SUCCESSFUL CAREER AT DATAGUARD
Degree in marketing or related field; Google Ads or LinkedIn certifications are a plus 5+ years of proven B2B SaaS experience with measurable success in driving pipeline Strong data‑driven/analytical mindset Knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS a plus) Experience with HubSpot or similar marketing automation and CRM tools Familiarity with ABM tactics like firmographic targeting and personalized outreach a nice to have Strong ownership and results‑driven mindset Fluent in English; additional EU languages are a plus LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS: No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you! Let’s get things started The hiring process
Our hiring process is a two‑way journey. While we learn about your experience, strengths, and ambitions, you’ll also get to know who we are, what drives us, how we work, and the impact we aim to make. From your first interaction, we want you to feel what it means to care deeply, build bridges across ideas and backgrounds, create trust through action, and conquer peaks as a team. Application
Send us your application. Meet the team
Next up, it’s time for you to impress the team. Meet one of our founders. Questions? Check out our FAQs Our headquarters are located in the heart of Munich, close to Stiglmaierplatz. We have additional offices in London, Berlin, Stockholm, and Vienna. From day one, we’re dedicated to setting you up for success, with purpose and heart. You’ll be paired with a dedicated buddy who ensures you feel not just welcomed, but truly supported every step of the way. Our onboarding starts with an immersive introduction to our business model, structure, and unique culture—alongside a cohort of new joiners who’ll become part of your first bridge‑building network. Once settled, you’ll dive deeper into your team‑specific onboarding, exploring the tools, expectations, and goals that will define your role. Through regular check‑ins with your buddy, manager, and People Partner, you’ll stay connected, aligned, and empowered to deliver results early on. Absolutely. At DataGuard, we’re a hybrid‑first company that values trust, ownership, and outcomes over rigid schedules. Our DataGuard Flex Policy gives you the autonomy to split your time between remote and on‑site work, empowering you to focus where you work best, while still making room for the in‑person moments that spark creativity, build bridges, and strengthen our shared mission. Yes! Along with our core fundamental values, we cover all areas, including mobility, family care, fitness and wellbeing, relocation, and remote work support. Check out the full overview of our benefits here. And to emphasize the focus on your personal development, each full‑time employee is granted a yearly personal development budget of 1,500.00 EUR/GBP to fuel their growth. We aim to move from first conversation to offer within two to three weeks—because we respect your time and energy. But we also know that no two journeys are the same, so we stay flexible where it counts. For us, hiring is more than just filling a role; it’s about building trust, embracing differences, and finding people who are as excited about shaping the future as we are. Throughout the process, you’ll have space to ask questions, connect with our team, and get a real feel for our culture and how we work. Find out more here. We offer two tailored career paths: the Leadership Track for those aspiring to coach and inspire others, and the Expert Track for those looking to deepen their craft and make high‑impact contributions as individual contributors. You’ll have access to a dedicated personal development budget of EUR/GBP 1,500.00 net, biannual performance reviews, and clear development plans to help you level up with confidence. For those stepping into the next stage of their journey, our 12‑month “level‑up” program offers intensive coaching, workshops, and training to help you grow faster, with real support and direction. How can we help? Contact us.
Magdalena Roas Director Talent Dove Dalele Jordan Osborne Senior Talent Acquisition Manager
#J-18808-Ljbffr