Aimbridge Corporate - Distribution Manager-Revenue Management
Aimbridge Hospitality, Plano, Texas, us, 75086
Overview
Provide support and leadership in the area of hotel distribution, to include Voice, eCommerce, Property Direct and GDS. Act as the liaison to the outsourced call center to maximize service levels, monitor and support appropriate deployment of strategy and content on eCommerce channels, support property based teams in group and wholesale in-house reservation process, and maximize GDS channel. Measure channel contribution by hotel across the portfolio to identify. Support acquisitions and conversions from a distribution perspective. Foster a workplace cultural environment that is consistent with the mission, values, and guiding principles of the organization as outlined by the leadership of the company. Serve as an internal consultant to the company’s management team, managers and associates on distribution issues that affect performance. Overall, provide the tools, processes, policies and system that enable our hotels to optimize their revenue through effective and appropriate use of all distribution channels.
QUALIFICATIONS:
Minimum of three years Reservations or Group Coordinator experience;
Highly interested and intrigued by revenue management and the ever-evolving distribution landscape;
Able to apply a marketing lens;
Highly analytical and able to process and distill large quantities of data;
Experience with Opera and Synxis; highly proficient in Microsoft Excel;
Experience with long-term project management;
Experience with multi-site organizations preferred;
Experience in high-growth, customer-oriented organization;
Superior communication skills, both written and verbal, to effectively address all levels within the organization.
Bachelors degree in Business, Economics, Hotel Administration, or other related field
Job Responsibilities
Acquisitions/Conversions – Lead the distribution efforts for acquisitions and brand/ name conversions. (40%)
Assist with all distribution related items as we onboard new properties. Research existing distribution partnerships and ensure continuity through transition. Add company approved distribution partners, if not already in place. Audit written and photo content across all channels. Review all hyperlinks to ensure ease of booking for customers.
For brand or name conversions, follow similar process to quickly eliminate use of old name and that all links redirect to the proper destination. Collaborate with marketing to determine value of associating with old name/ brand.
Assist in implementing technology solutions where appropriate.
eCommerce – Responsible for monitoring appropriate display of the portfolio on all online channels including metasearch, OTAs, search engines, and emerging channels. Primary focus is to ensure rate and term parity across all channels. Secondary goal of consistent and effective marketing-focused written and photo content. (30%)
Create and implement audit process that tracks eCommerce effectiveness and informs relevant parties of areas of opportunity.
Shop metasearch sites on a consistent basis to measure rate and term parity compliance.
Constantly monitor search engines for trademark violations via PPC and aggressively pursue violators.
Create eCommerce dashboard that measures success and makes recommendations for improvement.
Research and assess emerging channels and new opportunities
Provide ongoing training to portfolio on evolution of eCommerce to keep team on the cutting edge
Maintain and improve upon direct connect capability and configuration to maximize speed to market and accurate information for RM team.
Collaborate with Corporate Marketing/ eCommerce team as well as properties to deploy appropriate strategies.
Support branded property teams in their franchise efforts. Be knowledgeable in offerings of all brands related to eCommerce.
Property Direct – Provide support to group/ reservations coordinators to streamline processes and increase effectiveness. (15%)
Determine and share best practices for group block building, group reservation entry, wholesale black-out calendar deployment, wholesale reservation and billing detail, and non-direct connect reservations.
Support property team in monitoring interface configuration and minimize downtime. Work with partners to ensure version compatability between systems. Ongoing training to assist in troubleshooting and level 1 resolution before escalating interface issues.
Voice – Provide single point of contact to maximize efficient working relationship with third party call center. Work internally with Revenue Management team to understand priorities and needs. Communicate through in-person trainings, continuous monitoring and calls with call center management. (10%)
Lead the initial transition from in-house call center to third party provider. Configure third party software to optimize rate and availability display to drive maximum revenue. Verify all appropriate phone numbers are properly terminating and being measured accurately. Lay groundwork for ongoing communication plan, create/ approve weekly and monthly reporting to provide appropriate visibility.
Training- develop and deploy onboarding training program for third party call center. Develop ongoing training for future new hires and creative continuous training for experienced agents. Support training with quizzes and small delights to keep team engaged. Create continuous communication on area events, demand periods, new happenings at hotels, promotions, package/ room type focus. • Use marketing lens to ensure all descriptions and policies are easy to understand and up-to-date. • Quality assurance- Collaborate with call center management to determine appropriate monitoring program either via listening to recorded calls or shopping the call center. Profile management and accuracy and email capture metrics will also be measured.
GDS – Responsible for optimizing content, rates and availability for the various global distribution channels. (5%)
Master the various global distribution systems and consortia accounts to maximize revenue coming from this channel.
Conduct bi-annual HOD reviews for the portfolio.
Liasion with GDS Provider to obtain and apply best practices
Provide ongoing training to RM team
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
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QUALIFICATIONS:
Minimum of three years Reservations or Group Coordinator experience;
Highly interested and intrigued by revenue management and the ever-evolving distribution landscape;
Able to apply a marketing lens;
Highly analytical and able to process and distill large quantities of data;
Experience with Opera and Synxis; highly proficient in Microsoft Excel;
Experience with long-term project management;
Experience with multi-site organizations preferred;
Experience in high-growth, customer-oriented organization;
Superior communication skills, both written and verbal, to effectively address all levels within the organization.
Bachelors degree in Business, Economics, Hotel Administration, or other related field
Job Responsibilities
Acquisitions/Conversions – Lead the distribution efforts for acquisitions and brand/ name conversions. (40%)
Assist with all distribution related items as we onboard new properties. Research existing distribution partnerships and ensure continuity through transition. Add company approved distribution partners, if not already in place. Audit written and photo content across all channels. Review all hyperlinks to ensure ease of booking for customers.
For brand or name conversions, follow similar process to quickly eliminate use of old name and that all links redirect to the proper destination. Collaborate with marketing to determine value of associating with old name/ brand.
Assist in implementing technology solutions where appropriate.
eCommerce – Responsible for monitoring appropriate display of the portfolio on all online channels including metasearch, OTAs, search engines, and emerging channels. Primary focus is to ensure rate and term parity across all channels. Secondary goal of consistent and effective marketing-focused written and photo content. (30%)
Create and implement audit process that tracks eCommerce effectiveness and informs relevant parties of areas of opportunity.
Shop metasearch sites on a consistent basis to measure rate and term parity compliance.
Constantly monitor search engines for trademark violations via PPC and aggressively pursue violators.
Create eCommerce dashboard that measures success and makes recommendations for improvement.
Research and assess emerging channels and new opportunities
Provide ongoing training to portfolio on evolution of eCommerce to keep team on the cutting edge
Maintain and improve upon direct connect capability and configuration to maximize speed to market and accurate information for RM team.
Collaborate with Corporate Marketing/ eCommerce team as well as properties to deploy appropriate strategies.
Support branded property teams in their franchise efforts. Be knowledgeable in offerings of all brands related to eCommerce.
Property Direct – Provide support to group/ reservations coordinators to streamline processes and increase effectiveness. (15%)
Determine and share best practices for group block building, group reservation entry, wholesale black-out calendar deployment, wholesale reservation and billing detail, and non-direct connect reservations.
Support property team in monitoring interface configuration and minimize downtime. Work with partners to ensure version compatability between systems. Ongoing training to assist in troubleshooting and level 1 resolution before escalating interface issues.
Voice – Provide single point of contact to maximize efficient working relationship with third party call center. Work internally with Revenue Management team to understand priorities and needs. Communicate through in-person trainings, continuous monitoring and calls with call center management. (10%)
Lead the initial transition from in-house call center to third party provider. Configure third party software to optimize rate and availability display to drive maximum revenue. Verify all appropriate phone numbers are properly terminating and being measured accurately. Lay groundwork for ongoing communication plan, create/ approve weekly and monthly reporting to provide appropriate visibility.
Training- develop and deploy onboarding training program for third party call center. Develop ongoing training for future new hires and creative continuous training for experienced agents. Support training with quizzes and small delights to keep team engaged. Create continuous communication on area events, demand periods, new happenings at hotels, promotions, package/ room type focus. • Use marketing lens to ensure all descriptions and policies are easy to understand and up-to-date. • Quality assurance- Collaborate with call center management to determine appropriate monitoring program either via listening to recorded calls or shopping the call center. Profile management and accuracy and email capture metrics will also be measured.
GDS – Responsible for optimizing content, rates and availability for the various global distribution channels. (5%)
Master the various global distribution systems and consortia accounts to maximize revenue coming from this channel.
Conduct bi-annual HOD reviews for the portfolio.
Liasion with GDS Provider to obtain and apply best practices
Provide ongoing training to RM team
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
#J-18808-Ljbffr