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Product Marketing Manager

Amazon, Seattle, Washington, us, 98127

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Overview

Job ID: 3161708 | Amazon (China) Holding Company Limited - D24 This role will be responsible for developing and executing go-to-market strategies and building compelling contents that resonate with our target audience. The ideal candidate combines deep marketing expertise with analytical rigor and cross-functional leadership skills. Responsibilities

Develop and execute comprehensive go-to-market strategies for product launches and feature releases. Create marketing plans that drive product awareness, consideration, and adoption across target segments. Collaborate with product and business teams to ensure alignment of go-to-market strategy and marketing priorities. Create compelling marketing contents including product collateral, case studies, and sales enablement materials. Design and execute integrated marketing campaigns across multiple channels, develop Seller success stories and testimonials that demonstrate product value. Build strong relationships with key stakeholders across product, business and internal marketing teams. Lead cross-functional initiatives and drive alignment across multiple teams. Define and track key performance indicators (KPIs) to measure marketing effectiveness. Basic Qualifications

Bachelor’s degree in marketing, Business, Communications, along with a minimum of 7+ years of product marketing experience, preferably in B2B sectors. Proven track record of developing and executing successful go-to-market strategies and integrated marketing campaigns. Strong analytical skills with ability to translate data into actionable insights. Excellent written and verbal communication skills with ability to craft compelling contents. Experience managing cross-functional projects and influencing stakeholders at all levels. Preferred Qualifications

Experience leveraging AI, machine learning, or marketing technology platforms to enhance marketing efficiency and effectiveness. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Posted:

January 19, 2026 (Updated 11 days ago) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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