Audyence — Product Marketing Manager
Location: Austin, TX
Type: FTE
About Audyence
Audyence is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale.
Role Overview
Audyence is seeking an experienced Product Marketing leader to own the packaging, positioning, and market adoption of our technology platform. This role is both strategic and client-facing, sitting at the center of Product, Sales, Marketing, and Customer Success.
You will be responsible for how our technology is understood, sold, adopted, and evolved; from feature launches to customer evangelism. This is a high-visibility role with a direct impact on revenue growth, product adoption, and customer retention.
The expected pay range for this position is $105,000-$125,000
Key Responsibilities
5–7+ years of experience in Product Marketing or Marketing Management
Experience on the brand-side (in-house), ideally within SaaS or B2B technology
Proven experience working cross-functionally with Product, Sales, and Customer Success
Client-facing experience, including presenting, facilitating sessions, or leading discussions
Comfortable translating technical features into clear, compelling business value
Experience supporting go-to-market launches, sales enablement, and customer adoption
Qualifications
Product Marketing & Positioning
Own the packaging and positioning of the Audyence technology stack, including all features and capabilities
Develop clear, differentiated product narratives aligned to Audyence’s ICP and buyer personas
Act as the internal voice of the product, ensuring consistency across all messaging
Sales Enablement & Go-To-Market
Own Sales Enablement for feature releases, including: One-pagers, FAQs, feature explainers and use-case mapping
Partner closely with Sales to ensure sales enablement assets are accurate, clear, and usable. Measure usage and impact. Support pre-sales efforts as needed (scope to be defined as the role evolves)
Product-Led Content & Thought Leadership
Build and be featured in all product-specific marketing content, including product collateral, feature announcements, case studies and demos
Serve as a visible product evangelist through high-impact content such as video blogs, episodic content series, webinars or live sessions, and participation in communities
Identification and production of Case Studies / Video Testimonials
Customer Evangelism & Post-Sales Enablement
Act as a client-facing product evangelist, supporting adoption of new and existing features
Lead customer product feedback sessions to inform roadmap and messaging
Facilitate strategy and planning sessions with customers, tying product capabilities to business outcomes
Partner with Customer Success to drive long-term value and retention
Compensation and Benefits
Hybrid work from our Austin office with paid parking
Competitive salary & performance-based bonus
Equity in a fast-growing company
Medical, Dental, Vision for employees and family
401k
Monthly Stipends for Health & Wellness, Home Internet, Cell phone, Child/Pet Care, Commuter perks
Annual Audballs Incentive Program
Values
Think Big – Dream boldly and push boundaries
F.I.T.F.O. – Be resourceful, figure things out independently, and keep momentum moving
Earn Trust & Respect – Operate with integrity and transparency in every interaction
Take Agile Action – Move quickly with clarity and confidence. Progress over perfection
Be Customer Obsessed – Solve real problems for real people. Always advocate for the user
Take Ownership – Step up, take accountability, and deliver results
Be Resourceful – Do more with less. Work smart, not just hard
Prioritize Profitability – Build a sustainable, capital-efficient company that lasts
Execute with Quality – Sweat the details and build with care. Excellence is the expectation
Know Where You Stand – Use data to measure performance and stay grounded in reality
Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior
Equity and Inclusion
If you don’t meet every qualification listed, we still encourage you to apply. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you!
Disclaimer : This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs.
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Type: FTE
About Audyence
Audyence is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale.
Role Overview
Audyence is seeking an experienced Product Marketing leader to own the packaging, positioning, and market adoption of our technology platform. This role is both strategic and client-facing, sitting at the center of Product, Sales, Marketing, and Customer Success.
You will be responsible for how our technology is understood, sold, adopted, and evolved; from feature launches to customer evangelism. This is a high-visibility role with a direct impact on revenue growth, product adoption, and customer retention.
The expected pay range for this position is $105,000-$125,000
Key Responsibilities
5–7+ years of experience in Product Marketing or Marketing Management
Experience on the brand-side (in-house), ideally within SaaS or B2B technology
Proven experience working cross-functionally with Product, Sales, and Customer Success
Client-facing experience, including presenting, facilitating sessions, or leading discussions
Comfortable translating technical features into clear, compelling business value
Experience supporting go-to-market launches, sales enablement, and customer adoption
Qualifications
Product Marketing & Positioning
Own the packaging and positioning of the Audyence technology stack, including all features and capabilities
Develop clear, differentiated product narratives aligned to Audyence’s ICP and buyer personas
Act as the internal voice of the product, ensuring consistency across all messaging
Sales Enablement & Go-To-Market
Own Sales Enablement for feature releases, including: One-pagers, FAQs, feature explainers and use-case mapping
Partner closely with Sales to ensure sales enablement assets are accurate, clear, and usable. Measure usage and impact. Support pre-sales efforts as needed (scope to be defined as the role evolves)
Product-Led Content & Thought Leadership
Build and be featured in all product-specific marketing content, including product collateral, feature announcements, case studies and demos
Serve as a visible product evangelist through high-impact content such as video blogs, episodic content series, webinars or live sessions, and participation in communities
Identification and production of Case Studies / Video Testimonials
Customer Evangelism & Post-Sales Enablement
Act as a client-facing product evangelist, supporting adoption of new and existing features
Lead customer product feedback sessions to inform roadmap and messaging
Facilitate strategy and planning sessions with customers, tying product capabilities to business outcomes
Partner with Customer Success to drive long-term value and retention
Compensation and Benefits
Hybrid work from our Austin office with paid parking
Competitive salary & performance-based bonus
Equity in a fast-growing company
Medical, Dental, Vision for employees and family
401k
Monthly Stipends for Health & Wellness, Home Internet, Cell phone, Child/Pet Care, Commuter perks
Annual Audballs Incentive Program
Values
Think Big – Dream boldly and push boundaries
F.I.T.F.O. – Be resourceful, figure things out independently, and keep momentum moving
Earn Trust & Respect – Operate with integrity and transparency in every interaction
Take Agile Action – Move quickly with clarity and confidence. Progress over perfection
Be Customer Obsessed – Solve real problems for real people. Always advocate for the user
Take Ownership – Step up, take accountability, and deliver results
Be Resourceful – Do more with less. Work smart, not just hard
Prioritize Profitability – Build a sustainable, capital-efficient company that lasts
Execute with Quality – Sweat the details and build with care. Excellence is the expectation
Know Where You Stand – Use data to measure performance and stay grounded in reality
Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior
Equity and Inclusion
If you don’t meet every qualification listed, we still encourage you to apply. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you!
Disclaimer : This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs.
#J-18808-Ljbffr