Sr Manager Revenue Growth Management - Trade Promotion Optimization
Coca-Cola Consolidated, Charlotte, North Carolina, United States, 28245
Overview
Locations: Charlotte. Requisition ID: 244497. Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose! We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.
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Responsibilities
Lead the expansion, governance, and integration of trade promotion optimization tools, frameworks, and analytical standards across all Home Market channels.
Act as the business owner and steward of next-generation TPO capabilities, maintaining and evolving the business roadmap in partnership with external teams and system stakeholders.
Partner with customer planning and sales teams to embed TPO-informed guardrails and recommendations—including promotional sequencing, pricing thresholds, value-of-week guidance, and cross-category considerations—into annual and in-year planning routines.
Shape and refine promotional guardrails in partnership with Home Market Pricing teams, ensuring cross-channel coherence and alignment with enterprise RGM strategies.
Translate advanced TPO analytics (e.g., promotional frequency, discount depth, mix, price guardrails, offer type and messaging performance) into clear insights and recommendations for customer planning teams.
Lead post-event ROI reviews and develop playbooks to improve effectiveness across discount depth, offer structures, messaging, quantities, and cross-portfolio promotions.
Identify profit, revenue, and volume optimization opportunities through thoughtful interpretation of complex and evolving datasets.
Serve as a key business liaison with The Coca-Cola Company, CONA, and other bottlers to align on TPO strategy, best practices, and governance, while leading the analytical and preparatory work supporting system-level forums.
Lead alignment, testing, coordination, documentation, and change management associated with enhancements to advanced TPO capabilities.
Lead onboarding, training, and continuous capability development for Commercial, RGM, and Sales teams on TPO strategy, tools, and analytical interpretation.
Participate in key communication forums, including TPO learning sessions, planning leader integrations, and pre-planning channel-specific meetings.
Develop clear playbooks and tool navigation guides to support consistent and effective adoption across user groups.
Knowledge, Skills, & Abilities
Demonstrated ownership – operates with accountability, drives work independently, and follows through to impact.
Strong initiative – proactively anticipates needs, identifies opportunities, and takes action without prompting.
Advanced critical-thinking skills – applies structured logic and data to solve complex RGM and promotional challenges.
Strong analytical, organizational, and time-management skills.
Strong communication and storytelling skills, with the ability to translate analytics into clear, compelling insights for senior leadership and customer teams.
Proven ability to influence cross-functionally and challenge decisions constructively.
Deep understanding of trade promotion mechanics, including discount depth, frequency, offer structures, messaging, and cross-portfolio promotions.
Strong business acumen within FMCG/CPG environments, particularly pricing, promotional ROI, and investment allocation.
Solid project management capabilities.
Comfortable working with data and insights across Microsoft Office tools, Power BI dashboards, and in-house analytical systems.
Minimum Qualifications
Bachelor’s degree (4 years in Finance, Accounting, Business Administration, or Marketing)
Preferred Qualifications
Knowledge acquired through 7 or more years of relevant professional experience.
Experience in Revenue Growth Management, Trade Promotions, Pricing, Category Management, or CPG Analytics.
Experience supporting annual planning, pre-planning, or commercial calendar management.
Demonstrated ability to lead change and drive adoption across complex, matrixed organizations.
Work Environment
Office environment
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
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Click here to experience a Day in the Life of our Teammates!
Responsibilities
Lead the expansion, governance, and integration of trade promotion optimization tools, frameworks, and analytical standards across all Home Market channels.
Act as the business owner and steward of next-generation TPO capabilities, maintaining and evolving the business roadmap in partnership with external teams and system stakeholders.
Partner with customer planning and sales teams to embed TPO-informed guardrails and recommendations—including promotional sequencing, pricing thresholds, value-of-week guidance, and cross-category considerations—into annual and in-year planning routines.
Shape and refine promotional guardrails in partnership with Home Market Pricing teams, ensuring cross-channel coherence and alignment with enterprise RGM strategies.
Translate advanced TPO analytics (e.g., promotional frequency, discount depth, mix, price guardrails, offer type and messaging performance) into clear insights and recommendations for customer planning teams.
Lead post-event ROI reviews and develop playbooks to improve effectiveness across discount depth, offer structures, messaging, quantities, and cross-portfolio promotions.
Identify profit, revenue, and volume optimization opportunities through thoughtful interpretation of complex and evolving datasets.
Serve as a key business liaison with The Coca-Cola Company, CONA, and other bottlers to align on TPO strategy, best practices, and governance, while leading the analytical and preparatory work supporting system-level forums.
Lead alignment, testing, coordination, documentation, and change management associated with enhancements to advanced TPO capabilities.
Lead onboarding, training, and continuous capability development for Commercial, RGM, and Sales teams on TPO strategy, tools, and analytical interpretation.
Participate in key communication forums, including TPO learning sessions, planning leader integrations, and pre-planning channel-specific meetings.
Develop clear playbooks and tool navigation guides to support consistent and effective adoption across user groups.
Knowledge, Skills, & Abilities
Demonstrated ownership – operates with accountability, drives work independently, and follows through to impact.
Strong initiative – proactively anticipates needs, identifies opportunities, and takes action without prompting.
Advanced critical-thinking skills – applies structured logic and data to solve complex RGM and promotional challenges.
Strong analytical, organizational, and time-management skills.
Strong communication and storytelling skills, with the ability to translate analytics into clear, compelling insights for senior leadership and customer teams.
Proven ability to influence cross-functionally and challenge decisions constructively.
Deep understanding of trade promotion mechanics, including discount depth, frequency, offer structures, messaging, and cross-portfolio promotions.
Strong business acumen within FMCG/CPG environments, particularly pricing, promotional ROI, and investment allocation.
Solid project management capabilities.
Comfortable working with data and insights across Microsoft Office tools, Power BI dashboards, and in-house analytical systems.
Minimum Qualifications
Bachelor’s degree (4 years in Finance, Accounting, Business Administration, or Marketing)
Preferred Qualifications
Knowledge acquired through 7 or more years of relevant professional experience.
Experience in Revenue Growth Management, Trade Promotions, Pricing, Category Management, or CPG Analytics.
Experience supporting annual planning, pre-planning, or commercial calendar management.
Demonstrated ability to lead change and drive adoption across complex, matrixed organizations.
Work Environment
Office environment
Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
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