Senior Living Residences
Digital Marketing Coordinator
Senior Living Residences, Chicago, Illinois, United States, 60290
Reports to SLR’s Marketing Manager. This person assists with the digital communications activities of SLR and its managed senior living communities, including the website, blog, email marketing, social media, analytics, and video production.
An integral member of the marketing team, this role should keep abreast of trends and implement compelling digital communications initiatives. This role effectively coordinates and supports all other areas of the marketing team’s goals.
Candidates will be strong writers and proofreaders, and quick learners.
WHO IS SLR?
We are a senior housing management company with an exceptional reputation among both families and professionals for providing quality care, creating innovative programs for residents, and maintaining the highest of industry standards. It is our associates’ commitment to our “Right Values” philosophy that established and maintains this position of excellence, respect and trustworthiness in the senior living industry. We are proud to have been ranked #1 on The Boston Globe's 2024 List of Top Places to Work and #35 in the nation by USA Today . This is a very unique role that will provide a lot of experience and growth opportunities. Work alongside passionate and creative professionals. Enjoy an outstanding benefits package. Join a growing Home Office team dedicated to supporting both the residents living in our assisted living communities and the associates who care for them. WHAT WILL YOU BE DOING?
Website / Blog Ensure website content is accurate and up-to-date Publish, edit, and update website and blog pages as required Ensure quality content by copyediting, proofreading, ensuring consistent style and brand Maintain SLR Community event listings on their respective microsites Implement and maintain appropriate SEO tactics to increase traffic Use Google analytics to report on site use and optimization Ensure all online directory listings are accurate and up-to-date Maintain an editorial calendar for social media Keep up to date on all platforms and industry trends Create and implement strategies to enhance engagement on social media platforms Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration Work with Community Programming Directors on optimizing and enhancing Facebook content Media Buying Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion Video Content & Editing Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media) Maintain well-organized photo and video archive Edit and produce video content for a variety of uses including ad campaigns, public relations and events Email Marketing Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates Help to create and implement strategies to increase subscribers and engagement Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams Other Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, notetaking Bring new ideas for design and content creation to the team Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff Proofreading advertising, reports, blog posts, special events flyers and other content Assist with the preparation and review of Sales & Marketing reports as assigned Assist with the development and preparation of any marketing materials, reports, presentations or training materials as requested Assist the Marketing Manager and Directors of Community Relations with promotion of marketing events as required Assist at marketing events needed Additional duties as assigned PAY & BENEFITS:
Annual salary starting at $50K Our comprehensive standard benefits program starts on the day of hire and includes paid time off, holiday pay, health through Blue Cross Blue Shield, dental, and vision insurance, disability coverage, complimentary life insurance and a pre-tax retirement savings plan with a company match. We also offer the following perks and incentives to all associates: DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company! Generous bonus program for referring associates and residents Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more! Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses Nationwide tuition rewards program Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner QUALIFICATIONS:
Bachelor’s degree in Communications or Marketing or related field Exceptional written communication skills with superior grammar and spelling The ability to produce compelling and concise copy for online media Proficient with technology, esp. Google Apps, publishing tools Basic knowledge of SEO In-depth knowledge and technical understanding of social media platforms Working experience with Google Analytics, Google Adwords preferred Experience with email marketing service preferred Photography and intermediate-level video production/editing skills preferred Strong team player with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including Home Office and community staff, representatives from the media and the greater community Organized self-starter able to work in a fast-paced environment with changing priorities Ability to work some flexible hours, including occasional evenings and weekends
-- Senior Living Residences (SLR) is an Equal Opportunity Employer, committed to providing equal employment and advancement opportunities for all Job Applicants and our Associates. We aim to attract and retain a diverse staff. SLR honors each associate’s (and resident’s) experiences, perspectives, and unique identities. Each of our communities strives to create and maintain a living and working environment that is inclusive, equitable, and welcoming. We are also proud to have reached Platinum through SAGECare's LGBTQ Cultural Competency Training Program to build bridges between staff and LGBTQ residents and families by telling real stories and forming connections on a human level. Employment decisions at SLR are based on merit, qualifications, and abilities. We do not discriminate on the basis of race, color, religious creed, sex, sexual orientation, gender identity or expression, marital status, pregnancy, national origin, ancestry, age, disability, veteran or military status, disability, genetic information, or the result of genetic testing or any other characteristic protected by state, federal, or local law. In addition, The Community complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, re-hire, transfer, leaves of absence, compensation, and training.
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We are a senior housing management company with an exceptional reputation among both families and professionals for providing quality care, creating innovative programs for residents, and maintaining the highest of industry standards. It is our associates’ commitment to our “Right Values” philosophy that established and maintains this position of excellence, respect and trustworthiness in the senior living industry. We are proud to have been ranked #1 on The Boston Globe's 2024 List of Top Places to Work and #35 in the nation by USA Today . This is a very unique role that will provide a lot of experience and growth opportunities. Work alongside passionate and creative professionals. Enjoy an outstanding benefits package. Join a growing Home Office team dedicated to supporting both the residents living in our assisted living communities and the associates who care for them. WHAT WILL YOU BE DOING?
Website / Blog Ensure website content is accurate and up-to-date Publish, edit, and update website and blog pages as required Ensure quality content by copyediting, proofreading, ensuring consistent style and brand Maintain SLR Community event listings on their respective microsites Implement and maintain appropriate SEO tactics to increase traffic Use Google analytics to report on site use and optimization Ensure all online directory listings are accurate and up-to-date Maintain an editorial calendar for social media Keep up to date on all platforms and industry trends Create and implement strategies to enhance engagement on social media platforms Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration Work with Community Programming Directors on optimizing and enhancing Facebook content Media Buying Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion Video Content & Editing Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media) Maintain well-organized photo and video archive Edit and produce video content for a variety of uses including ad campaigns, public relations and events Email Marketing Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates Help to create and implement strategies to increase subscribers and engagement Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams Other Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, notetaking Bring new ideas for design and content creation to the team Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff Proofreading advertising, reports, blog posts, special events flyers and other content Assist with the preparation and review of Sales & Marketing reports as assigned Assist with the development and preparation of any marketing materials, reports, presentations or training materials as requested Assist the Marketing Manager and Directors of Community Relations with promotion of marketing events as required Assist at marketing events needed Additional duties as assigned PAY & BENEFITS:
Annual salary starting at $50K Our comprehensive standard benefits program starts on the day of hire and includes paid time off, holiday pay, health through Blue Cross Blue Shield, dental, and vision insurance, disability coverage, complimentary life insurance and a pre-tax retirement savings plan with a company match. We also offer the following perks and incentives to all associates: DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company! Generous bonus program for referring associates and residents Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more! Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses Nationwide tuition rewards program Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner QUALIFICATIONS:
Bachelor’s degree in Communications or Marketing or related field Exceptional written communication skills with superior grammar and spelling The ability to produce compelling and concise copy for online media Proficient with technology, esp. Google Apps, publishing tools Basic knowledge of SEO In-depth knowledge and technical understanding of social media platforms Working experience with Google Analytics, Google Adwords preferred Experience with email marketing service preferred Photography and intermediate-level video production/editing skills preferred Strong team player with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including Home Office and community staff, representatives from the media and the greater community Organized self-starter able to work in a fast-paced environment with changing priorities Ability to work some flexible hours, including occasional evenings and weekends
-- Senior Living Residences (SLR) is an Equal Opportunity Employer, committed to providing equal employment and advancement opportunities for all Job Applicants and our Associates. We aim to attract and retain a diverse staff. SLR honors each associate’s (and resident’s) experiences, perspectives, and unique identities. Each of our communities strives to create and maintain a living and working environment that is inclusive, equitable, and welcoming. We are also proud to have reached Platinum through SAGECare's LGBTQ Cultural Competency Training Program to build bridges between staff and LGBTQ residents and families by telling real stories and forming connections on a human level. Employment decisions at SLR are based on merit, qualifications, and abilities. We do not discriminate on the basis of race, color, religious creed, sex, sexual orientation, gender identity or expression, marital status, pregnancy, national origin, ancestry, age, disability, veteran or military status, disability, genetic information, or the result of genetic testing or any other characteristic protected by state, federal, or local law. In addition, The Community complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, re-hire, transfer, leaves of absence, compensation, and training.
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