Overview
The Marketing Manager, Paid Search is a conversion rock star, leading CB2’s paid search and shopping activities in a dynamic, fast-paced environment. This Manager is responsible for driving performance, leveraging analytics, strategy, and cross-functional collaboration to deliver sales, traffic, and customer growth supporting broader business goals. The Manager is comfortable in both a hands-on environment, as well as directing agency and vendor partners.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL CB2 office with the flexibility to work remotely on Fridays.
What You’ll Do
Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience
Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization
Own channel budgets, pacing, reporting, and performance analysis
Oversee key vendor and agency relationships to ensure strong execution and accountability
Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools
Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices
Present complex search data in a clear, understandable way for cross-functional teams
Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and MarTech to manage strategy across audiences, promotions, geos and site experience
Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance
Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities
Improve account management processes, including ad creation, keyword development, landing page selection, and ad copy testing
Partner on projects that increase the department’s technical capabilities, improve data structures and data integrity and promote new strategic efforts
Collaborate with eCommerce on testing and personalization opportunities to improve performance from paid search traffic
Maintain strong relationships with internal stakeholders and external partners
This role is primarily focused on paid search, with the opportunity to expand impact across additional paid media platforms over time based on performance, business needs, and interest
What You’ll Bring To The Table
Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding
DV360 programmatic experience to support integrated media efforts a plus.
Excellent project management and prioritization skills in fast-moving retail environment
Strong analytical skills with a proven record of translating data into actionable insights
We’d love to hear from you if you have
5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment
Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
Experience managing AI-enabled paid search programs at scale
Advanced proficiency in Excel required
Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met
Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred
Strong reading, written and verbal language skills
Starting Rate $83,000.00 - $110,000.00
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This is an on-site position (Monday through Thursday) based out of our Chicago, IL CB2 office with the flexibility to work remotely on Fridays.
What You’ll Do
Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience
Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization
Own channel budgets, pacing, reporting, and performance analysis
Oversee key vendor and agency relationships to ensure strong execution and accountability
Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools
Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices
Present complex search data in a clear, understandable way for cross-functional teams
Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and MarTech to manage strategy across audiences, promotions, geos and site experience
Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance
Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities
Improve account management processes, including ad creation, keyword development, landing page selection, and ad copy testing
Partner on projects that increase the department’s technical capabilities, improve data structures and data integrity and promote new strategic efforts
Collaborate with eCommerce on testing and personalization opportunities to improve performance from paid search traffic
Maintain strong relationships with internal stakeholders and external partners
This role is primarily focused on paid search, with the opportunity to expand impact across additional paid media platforms over time based on performance, business needs, and interest
What You’ll Bring To The Table
Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding
DV360 programmatic experience to support integrated media efforts a plus.
Excellent project management and prioritization skills in fast-moving retail environment
Strong analytical skills with a proven record of translating data into actionable insights
We’d love to hear from you if you have
5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment
Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
Experience managing AI-enabled paid search programs at scale
Advanced proficiency in Excel required
Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met
Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred
Strong reading, written and verbal language skills
Starting Rate $83,000.00 - $110,000.00
#J-18808-Ljbffr