Communications Manager - Dealer Business Unit
Springs Window Fashions, West Middleton, Wisconsin, United States
Overview
Marketing Communications Manager – Dealer Business Unit at Springs Window Fashions. The position oversees internal and external communications for the dealer business unit, aligned with strategic objectives, to strengthen dealer engagement and sales growth. Responsibilities
Strategic Communication Planning: Develop and execute communication strategies and messages aligned with business objectives and dealer sales goals. Internal Communications: Create messaging that informs, engages, and motivates internal teams, ensuring alignment and clarity across the organization. External Communications: Manage dealer-facing communications, including announcements, campaigns, and updates that drive engagement and sales performance. Maintain distribution lists for targeted communication. Brand and Messaging Consistency: Collaborate with Brand Managers to ensure all communications reflect brand standards and reinforce the dealer business unit’s value proposition. Content Development: Oversee creation of high-quality content for multiple channels (email, web, social, presentations, events) for internal and external audiences. Stakeholder Collaboration: Partner with sales, marketing, corporate communications, brand managers, product management and leadership teams to deliver timely, relevant, and impactful messaging. Measurement and Optimization: Track communication effectiveness and continuously refine strategies for maximum impact. Requirements
Education & Experience
A bachelor’s degree is required, preferably in marketing, communications or business. 10+ years of professional communications experience is required. Experience selling or marketing consumer products to individual business owners is preferred. Knowledge, Skills And Abilities
Human Relations: Outgoing and pleasant, persistent yet tactful; strong listening skills; proactive and responsive. Analytical: Fact-based decision making with strong analytical/problem-solving abilities. Strategic: Ability to think strategically about business objectives and create talking points, messaging and campaigns tied to objectives and product features. Communication: Strong written and verbal communication; proficient in PowerPoint; able to translate product specifics into compelling talking points for sales and dealers. Influential: Ability to present and influence using data and customer insights to gain alignment on goals and initiatives. Culture and How We Work
Our Core Value: We do the right thing, always Our Seven Cultural Behaviors: Empowerment, Ownership, Leadership, One Team, Customer First, Continuous Innovation, Speed
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Marketing Communications Manager – Dealer Business Unit at Springs Window Fashions. The position oversees internal and external communications for the dealer business unit, aligned with strategic objectives, to strengthen dealer engagement and sales growth. Responsibilities
Strategic Communication Planning: Develop and execute communication strategies and messages aligned with business objectives and dealer sales goals. Internal Communications: Create messaging that informs, engages, and motivates internal teams, ensuring alignment and clarity across the organization. External Communications: Manage dealer-facing communications, including announcements, campaigns, and updates that drive engagement and sales performance. Maintain distribution lists for targeted communication. Brand and Messaging Consistency: Collaborate with Brand Managers to ensure all communications reflect brand standards and reinforce the dealer business unit’s value proposition. Content Development: Oversee creation of high-quality content for multiple channels (email, web, social, presentations, events) for internal and external audiences. Stakeholder Collaboration: Partner with sales, marketing, corporate communications, brand managers, product management and leadership teams to deliver timely, relevant, and impactful messaging. Measurement and Optimization: Track communication effectiveness and continuously refine strategies for maximum impact. Requirements
Education & Experience
A bachelor’s degree is required, preferably in marketing, communications or business. 10+ years of professional communications experience is required. Experience selling or marketing consumer products to individual business owners is preferred. Knowledge, Skills And Abilities
Human Relations: Outgoing and pleasant, persistent yet tactful; strong listening skills; proactive and responsive. Analytical: Fact-based decision making with strong analytical/problem-solving abilities. Strategic: Ability to think strategically about business objectives and create talking points, messaging and campaigns tied to objectives and product features. Communication: Strong written and verbal communication; proficient in PowerPoint; able to translate product specifics into compelling talking points for sales and dealers. Influential: Ability to present and influence using data and customer insights to gain alignment on goals and initiatives. Culture and How We Work
Our Core Value: We do the right thing, always Our Seven Cultural Behaviors: Empowerment, Ownership, Leadership, One Team, Customer First, Continuous Innovation, Speed
#J-18808-Ljbffr