Overview
Peterson Academy is an online learning platform offering long-form, in-depth courses from world-class instructors. We aim to make serious education accessible, engaging, and affordable. Our broader mission relies on building a strong, authentic presence across social platforms to reach intellectually ambitious learners everywhere.
We’re hiring a
Social Media Marketer / Social Media Manager
to take full ownership of Peterson Academy’s social media presence as we scale our community and drive enrollment. You’ll shape how we communicate our mission, delivering unfiltered scholarship, and making higher education affordable—to a global audience. This is a hands-on role with significant autonomy: you’ll own strategy, content creation, community engagement, and performance across platforms, working closely with our content, product, and leadership teams to turn followers into enrolled students and active community members. High expectations, direct impact on growth, and full responsibility for results.
Responsibilities
Develop and execute social media strategy aligned with our mission to reach intellectually serious audiences and drive enrollments
Own day-to-day management and growth of key channels (Instagram, X/Twitter, TikTok, YouTube, Facebook, LinkedIn)
Create and schedule compelling content—including short-form video, graphics, threads, and posts—that reflects our clear, no-nonsense voice and resonates deeply
Manage community engagement: respond thoughtfully, foster meaningful discussions, handle inquiries, and build genuine connections with students and prospective learners
Plan and run paid social campaigns (Meta, TikTok, X, LinkedIn) with tight targeting, creative testing, budget management, and focus on ROI/enrollment conversions
Collaborate with instructors, content creators, designers, and leadership to produce cohesive campaigns and amplify course launches
Stay ahead of platform changes, trends, and competitor activity to keep our approach sharp and proactive
Track and report KPIs (engagement, reach, conversions, ROAS, growth) using analytics tools; turn data into clear recommendations and optimizations
Identify opportunities for UGC, influencer/creator partnerships, and viral moments that align with our values
Requirements
3+ years of professional social media marketing/management experience (in-house or agency, ideally for mission-driven or education/tech brands)
Proven track record growing accounts and delivering measurable results (follower growth, engagement, conversions)—share specific metrics/case studies
Strong expertise in current formats, especially short-form video (Reels, TikTok, YouTube Shorts); hands-on creation/editing experience preferred
Excellent writing skills with ability to adapt tone: clear, direct, intellectually rigorous, occasionally provocative
Comfortable with data and analytics: fluent in key metrics (ER, CTR, ROAS, conversions) and using tools like native insights, Google Analytics, or scheduling platforms
Experience managing paid social budgets, A/B testing, and optimizing for performance
Self-directed and accountable; able to prioritize in a fast-moving environment
Nice to Have
Experience in education, intellectual content, or mission-driven spaces
Familiarity with tools like Canva, CapCut/Premiere Rush, Hootsuite/Sprout Social
Understanding of community building in niche, high-intent audiences
Interest in philosophy, psychology, classical education, or free speech/discourse topics
Who You Are
Highly conscientious
Independent, proactive, and accountable
Comfortable owning channels end-to-end and improving what already exists
Pragmatic about trade-offs between creativity, speed, and impact
Willing to work hard and take full responsibility for outcomes
Excited by high-ownership, mission-focused work in service of serious education
What We Offer
Competitive compensation with room to grow
Exceptional Healthcare
Possibility to work remote (US-based)
Opportunity to shape and own the social presence of a global education platform
Small, high-velocity team building something meaningful
To Apply Send your resume, cover letter, and links to your work (accounts you have managed, campaigns you have run, etc.) to careers@petersonacademy.com
#J-18808-Ljbffr
We’re hiring a
Social Media Marketer / Social Media Manager
to take full ownership of Peterson Academy’s social media presence as we scale our community and drive enrollment. You’ll shape how we communicate our mission, delivering unfiltered scholarship, and making higher education affordable—to a global audience. This is a hands-on role with significant autonomy: you’ll own strategy, content creation, community engagement, and performance across platforms, working closely with our content, product, and leadership teams to turn followers into enrolled students and active community members. High expectations, direct impact on growth, and full responsibility for results.
Responsibilities
Develop and execute social media strategy aligned with our mission to reach intellectually serious audiences and drive enrollments
Own day-to-day management and growth of key channels (Instagram, X/Twitter, TikTok, YouTube, Facebook, LinkedIn)
Create and schedule compelling content—including short-form video, graphics, threads, and posts—that reflects our clear, no-nonsense voice and resonates deeply
Manage community engagement: respond thoughtfully, foster meaningful discussions, handle inquiries, and build genuine connections with students and prospective learners
Plan and run paid social campaigns (Meta, TikTok, X, LinkedIn) with tight targeting, creative testing, budget management, and focus on ROI/enrollment conversions
Collaborate with instructors, content creators, designers, and leadership to produce cohesive campaigns and amplify course launches
Stay ahead of platform changes, trends, and competitor activity to keep our approach sharp and proactive
Track and report KPIs (engagement, reach, conversions, ROAS, growth) using analytics tools; turn data into clear recommendations and optimizations
Identify opportunities for UGC, influencer/creator partnerships, and viral moments that align with our values
Requirements
3+ years of professional social media marketing/management experience (in-house or agency, ideally for mission-driven or education/tech brands)
Proven track record growing accounts and delivering measurable results (follower growth, engagement, conversions)—share specific metrics/case studies
Strong expertise in current formats, especially short-form video (Reels, TikTok, YouTube Shorts); hands-on creation/editing experience preferred
Excellent writing skills with ability to adapt tone: clear, direct, intellectually rigorous, occasionally provocative
Comfortable with data and analytics: fluent in key metrics (ER, CTR, ROAS, conversions) and using tools like native insights, Google Analytics, or scheduling platforms
Experience managing paid social budgets, A/B testing, and optimizing for performance
Self-directed and accountable; able to prioritize in a fast-moving environment
Nice to Have
Experience in education, intellectual content, or mission-driven spaces
Familiarity with tools like Canva, CapCut/Premiere Rush, Hootsuite/Sprout Social
Understanding of community building in niche, high-intent audiences
Interest in philosophy, psychology, classical education, or free speech/discourse topics
Who You Are
Highly conscientious
Independent, proactive, and accountable
Comfortable owning channels end-to-end and improving what already exists
Pragmatic about trade-offs between creativity, speed, and impact
Willing to work hard and take full responsibility for outcomes
Excited by high-ownership, mission-focused work in service of serious education
What We Offer
Competitive compensation with room to grow
Exceptional Healthcare
Possibility to work remote (US-based)
Opportunity to shape and own the social presence of a global education platform
Small, high-velocity team building something meaningful
To Apply Send your resume, cover letter, and links to your work (accounts you have managed, campaigns you have run, etc.) to careers@petersonacademy.com
#J-18808-Ljbffr