Integrated Account Manager - Bakersfield, CA
American General Media Corp., Bakersfield, California, United States, 93399
Overview
We are seeking an Integrated Account Manager to lead the planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, community events, and social media advertising campaigns. This role sits at the center of client relationships, AGM internal programming teams, and external partners—ensuring media strategies are cohesive, effective, and aligned with business objectives of American General Media and AGM Community Partners. The ideal candidate is both strategic and hands-on, with a strong understanding of how paid, owned, and earned media work together to deliver impactful, integrated campaigns with local businesses in Bakersfield. Key Responsibilities
Client Management & Strategy
Serve as the primary day-to-day client contact, building strong trusted relationships, and developing new business each month. Understand client business goals and translate them into integrated media strategies Lead client presentations, status meetings, and performance reviews Proactively identify opportunities for growth, innovation, and optimization Collect payments on all advertising campaigns and actively oversee accounts receivable reporting
Integrated Media Planning & Execution
Collaborate with internal teams (strategy, planning, creative, data, and activation) to develop integrated media plans Oversee campaign execution across multiple channels, ensuring consistency and alignment Manage timelines, deliverables, and budgets across all media components Coordinate with external vendors, publishers, and partners as needed
Performance & Optimization
Monitor campaign performance and ensure KPIs are met or exceeded Analyze results and translate data into actionable insights and recommendations Prepare clear, compelling reports that demonstrate performance and ROI Drive ongoing optimization throughout the campaign lifecycle
Collaboration & Leadership
Act as the connective tissue between clients and internal AGM staff Mentor junior team members and contribute to a collaborative team culture Ensure best practices, processes, and quality standards are consistently followed
Qualifications & Experience
3–6+ years of experience in media, advertising, or marketing (agency or in-house) Proven experience managing integrated, multi-channel media campaigns Strong understanding of digital media (programmatic, social, search, video) with exposure to offline channels a plus Excellent client-facing, communication, and presentation skills Highly organized with strong project management abilities Analytical mindset with comfort interpreting data and insights Ability to manage multiple accounts and priorities in a fast-paced environment Working Conditions
Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events. Travel is necessary for client visits or industry events. Benefits
Competitive commission structure with a guarantee for the first three months. Health, dental, and vision insurance. Retirement savings plan with company match. Opportunities for professional development and career growth. Equal Opportunity Employer
American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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We are seeking an Integrated Account Manager to lead the planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, community events, and social media advertising campaigns. This role sits at the center of client relationships, AGM internal programming teams, and external partners—ensuring media strategies are cohesive, effective, and aligned with business objectives of American General Media and AGM Community Partners. The ideal candidate is both strategic and hands-on, with a strong understanding of how paid, owned, and earned media work together to deliver impactful, integrated campaigns with local businesses in Bakersfield. Key Responsibilities
Client Management & Strategy
Serve as the primary day-to-day client contact, building strong trusted relationships, and developing new business each month. Understand client business goals and translate them into integrated media strategies Lead client presentations, status meetings, and performance reviews Proactively identify opportunities for growth, innovation, and optimization Collect payments on all advertising campaigns and actively oversee accounts receivable reporting
Integrated Media Planning & Execution
Collaborate with internal teams (strategy, planning, creative, data, and activation) to develop integrated media plans Oversee campaign execution across multiple channels, ensuring consistency and alignment Manage timelines, deliverables, and budgets across all media components Coordinate with external vendors, publishers, and partners as needed
Performance & Optimization
Monitor campaign performance and ensure KPIs are met or exceeded Analyze results and translate data into actionable insights and recommendations Prepare clear, compelling reports that demonstrate performance and ROI Drive ongoing optimization throughout the campaign lifecycle
Collaboration & Leadership
Act as the connective tissue between clients and internal AGM staff Mentor junior team members and contribute to a collaborative team culture Ensure best practices, processes, and quality standards are consistently followed
Qualifications & Experience
3–6+ years of experience in media, advertising, or marketing (agency or in-house) Proven experience managing integrated, multi-channel media campaigns Strong understanding of digital media (programmatic, social, search, video) with exposure to offline channels a plus Excellent client-facing, communication, and presentation skills Highly organized with strong project management abilities Analytical mindset with comfort interpreting data and insights Ability to manage multiple accounts and priorities in a fast-paced environment Working Conditions
Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events. Travel is necessary for client visits or industry events. Benefits
Competitive commission structure with a guarantee for the first three months. Health, dental, and vision insurance. Retirement savings plan with company match. Opportunities for professional development and career growth. Equal Opportunity Employer
American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr