Overview
The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director leads planning for complex or high-budget campaigns. They create strategic insights and guide findings throughout the client’s activities.
The ideal candidate in this role will be a thoughtful decision maker and great teammate who loves data. They have proven ability to lead planning initiatives like deck writing, budget and channel allocation, and audience development. This is an upbeat, collaborative team that partners with a data-focused client to offer mentorship as they continue to grow and evolve their brand.
Responsibilities
Strategize with internal directors, partner agencies and client to develop innovative, well-targeted marketing solutions
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Assume accountability and ownership of campaign planning for assigned client accounts
Embrace and encourage a culture based on teamwork, collaboration, and support
Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development
Serve as escalation point for teams to help troubleshoot issues
Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Oversee budget management and flowchart development and QA
Responsible for management and development of Associates and Senior Associates
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
5+ years of experience in media planning/strategy experience across media channels
Previous team management experience
Strong digital media experience and local media planning/buying preferred
Experience in insurance, financial services, home or auto categories a plus
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
Proven experience in successfully managing multiple work streams at one time
Strong organizational, communication, and time-management skills
Excellent presentation skills to effectively lead meetings in-person with key clients
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $97,375 - $139,965 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/10/2026.
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The ideal candidate in this role will be a thoughtful decision maker and great teammate who loves data. They have proven ability to lead planning initiatives like deck writing, budget and channel allocation, and audience development. This is an upbeat, collaborative team that partners with a data-focused client to offer mentorship as they continue to grow and evolve their brand.
Responsibilities
Strategize with internal directors, partner agencies and client to develop innovative, well-targeted marketing solutions
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Assume accountability and ownership of campaign planning for assigned client accounts
Embrace and encourage a culture based on teamwork, collaboration, and support
Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development
Serve as escalation point for teams to help troubleshoot issues
Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Oversee budget management and flowchart development and QA
Responsible for management and development of Associates and Senior Associates
Qualifications
Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
5+ years of experience in media planning/strategy experience across media channels
Previous team management experience
Strong digital media experience and local media planning/buying preferred
Experience in insurance, financial services, home or auto categories a plus
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
Proven experience in successfully managing multiple work streams at one time
Strong organizational, communication, and time-management skills
Excellent presentation skills to effectively lead meetings in-person with key clients
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore a plus
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $97,375 - $139,965 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/10/2026.
#LI-AB3
#J-18808-Ljbffr