# SPIRE Digital Marketing Specialist## •### @spire\_institute\_academyPosted on 1/27/2026•Full-time## Job DescriptionJob Title: **Digital Marketing Specialist (HubSpot & Full-Funnel Optimization)**
Department: Marketing – Content & Media
Location: SPIRE Academy –Geneva, Ohio
Full-Time, On-Site
**About SPIRE Academy:**
SPIRE Academy is an accredited private boarding school serving grades 9 through 12 and post-graduate students from across the United States and more than 38 countries. The Academy integrates rigorous academics, elite athletic development, and personal growth within a single campus environment designed for high performance. It is one of the largest indoor, multi-sport training, education, and competition campuses in the world. With more than 800,000 square feet of indoor space and hundreds of acres of outdoor facilities, SPIRE is built to host elite training, national and international competitions, camps, and academic programming year-round.
**Position Overview:**
SPIRE Academy is seeking a strategic, data-driven Digital Marketing Specialist to manage, optimize, and scale our digital marketing ecosystem. This role is accountable for the performance of SPIRE’s marketing automation, email marketing, lead journeys, and data integrations—driving measurable results across the full funnel. This is a hands-on individual contributor role with end-to-end ownership of digital performance. The Specialist will execute strategy in close collaboration with the wider Marketing team and contribute to overall strategy while partnering closely with admissions, athletics, camps, events, community and other SPIRE teams. The role supports multiple business verticals—including Academy enrollment, Athletics,
Camps, Events, and Community programming—prioritizing initiatives based on business impact, seasonality, and organizational goals. A strong understanding of how to use AI tools to enhance efficiency, improve output quality, and scale execution is expected.
**Key Responsibilities:**
● Own and manage SPIRE’s HubSpot marketing system, including segmentation,
automation, lead scoring, landing pages, and email workflows
● Build and optimize email campaigns that serve multiple business lines and
audiences
● Monitor and improve lead journeys from first interaction through to enrollment,
registration, or conversion
● Partner with admissions, coaching staff, and program leaders to support
recruitment goals through targeted campaigns
● Analyze campaign and channel performance; share actionable insights across
the marketing team
● Own technical marketing integrations across systems (forms, ad platforms,
HubSpot, etc.)
● Improve digital operations and automation to reduce friction and enhance speed
to market
● Use AI tools to enhance execution — not as an end-to-end solution, but to
support ideation, drafting, and efficiency
● Maintain campaign documentation, standard operating procedures, and tracking
dashboards
● Serve as a go-to resource for campaign testing, lead quality monitoring, and
performance reporting
● Develop dashboards for reporting and ROI tracking
**Qualifications:**
● Bachelor’s degree in marketing, communications, business, or a related field
● 3–5 years of experience managing digital marketing and automation systems,
ideally in sports, education, or multi-audience organizations
● HubSpot, Shopify and Google Marketing Suite proficiency required (certifications
a plus)
● Demonstrated experience managing multi-touch digital campaigns from setup
through reporting
● Strong understanding of full-funnel marketing, user journeys, and lead
conversion best practices
● Hands-on experience with Google Analytics, Google Ads, Meta Ads, and
foundational SEO, AISO/AEO, SEM concepts
● Familiarity with website landing page strategy and testing frameworks
● Experience working across departments and coordinating with diverse
stakeholders
● Proactive mindset with a bias toward action, problem-solving, and iterative
improvement
● Comfortable using AI tools to accelerate work — with a clear perspective on
when to rely on automation and when to lead with human insight
● Bonus: experience with tools like Airtable, ClickUp, Monday or other workflow
platformsLocationOn-siteGeneva, OhioPayPay not disclosed #J-18808-Ljbffr
Department: Marketing – Content & Media
Location: SPIRE Academy –Geneva, Ohio
Full-Time, On-Site
**About SPIRE Academy:**
SPIRE Academy is an accredited private boarding school serving grades 9 through 12 and post-graduate students from across the United States and more than 38 countries. The Academy integrates rigorous academics, elite athletic development, and personal growth within a single campus environment designed for high performance. It is one of the largest indoor, multi-sport training, education, and competition campuses in the world. With more than 800,000 square feet of indoor space and hundreds of acres of outdoor facilities, SPIRE is built to host elite training, national and international competitions, camps, and academic programming year-round.
**Position Overview:**
SPIRE Academy is seeking a strategic, data-driven Digital Marketing Specialist to manage, optimize, and scale our digital marketing ecosystem. This role is accountable for the performance of SPIRE’s marketing automation, email marketing, lead journeys, and data integrations—driving measurable results across the full funnel. This is a hands-on individual contributor role with end-to-end ownership of digital performance. The Specialist will execute strategy in close collaboration with the wider Marketing team and contribute to overall strategy while partnering closely with admissions, athletics, camps, events, community and other SPIRE teams. The role supports multiple business verticals—including Academy enrollment, Athletics,
Camps, Events, and Community programming—prioritizing initiatives based on business impact, seasonality, and organizational goals. A strong understanding of how to use AI tools to enhance efficiency, improve output quality, and scale execution is expected.
**Key Responsibilities:**
● Own and manage SPIRE’s HubSpot marketing system, including segmentation,
automation, lead scoring, landing pages, and email workflows
● Build and optimize email campaigns that serve multiple business lines and
audiences
● Monitor and improve lead journeys from first interaction through to enrollment,
registration, or conversion
● Partner with admissions, coaching staff, and program leaders to support
recruitment goals through targeted campaigns
● Analyze campaign and channel performance; share actionable insights across
the marketing team
● Own technical marketing integrations across systems (forms, ad platforms,
HubSpot, etc.)
● Improve digital operations and automation to reduce friction and enhance speed
to market
● Use AI tools to enhance execution — not as an end-to-end solution, but to
support ideation, drafting, and efficiency
● Maintain campaign documentation, standard operating procedures, and tracking
dashboards
● Serve as a go-to resource for campaign testing, lead quality monitoring, and
performance reporting
● Develop dashboards for reporting and ROI tracking
**Qualifications:**
● Bachelor’s degree in marketing, communications, business, or a related field
● 3–5 years of experience managing digital marketing and automation systems,
ideally in sports, education, or multi-audience organizations
● HubSpot, Shopify and Google Marketing Suite proficiency required (certifications
a plus)
● Demonstrated experience managing multi-touch digital campaigns from setup
through reporting
● Strong understanding of full-funnel marketing, user journeys, and lead
conversion best practices
● Hands-on experience with Google Analytics, Google Ads, Meta Ads, and
foundational SEO, AISO/AEO, SEM concepts
● Familiarity with website landing page strategy and testing frameworks
● Experience working across departments and coordinating with diverse
stakeholders
● Proactive mindset with a bias toward action, problem-solving, and iterative
improvement
● Comfortable using AI tools to accelerate work — with a clear perspective on
when to rely on automation and when to lead with human insight
● Bonus: experience with tools like Airtable, ClickUp, Monday or other workflow
platformsLocationOn-siteGeneva, OhioPayPay not disclosed #J-18808-Ljbffr