Omnichannel Marketing Manager (ONSITE - Goodlettsville, TN)
Dollar General, Goodlettsville, Tennessee, United States, 37072
ONSITE ROLE — NOT REMOTE - This position is based at Dollar General Headquarters in Goodlettsville, TN.
Apply here:
https://careers.dollargeneral.com/jobs/354033?lang=en-us [careers.do…eneral.com] About the Role: Dollar General is hiring an experienced, hands‑on
Omnichannel Marketing Manager
to accelerate adoption of the myDG digital ecosystem, scale our Delivery program, and lead the launch and growth of a new Subscription offering. You’ll own marketing strategy end‑to‑end across paid and owned channels, partnering cross‑functionally to deliver measurable impact. What You’ll Lead: Lead go‑to‑market strategy, launch, and ongoing scaling of DG’s subscription program. Own acquisition + retention strategies and continually optimize key KPIs. Develop omnichannel strategies to grow account creation and digital engagement. Partner with CRM to deliver personalized onboarding, triggered communications, and benefits‑driven messaging. Own weekly reporting alongside data science partners. Support and optimize DG’s Delivery experience through collaboration with digital product, operations, and analytics teams. Leverage insights from app/web transactional behavior to improve conversion and customer experience. What We’re Looking For: End‑to‑end ownership
of a loyalty, membership, or paid subscription program (launch + scale, not just campaign support). Strong background in omnichannel marketing (paid, owned, CRM, lifecycle, journeys). Proven success driving customer sign‑ups and progressing customers from
anonymous → known → engaged . Experience working with media & creative agencies, product/engineering, and analytics/data science teams. Comfortable operating in ambiguity — iterative, “build while flying” environments. KPI‑driven marketer with experience across CPA, LTV, AOV, engagement, retention, and churn mitigation. Retail or CPG experience preferred. Strong cross‑functional leadership and ability to influence, align, and deliver. Apply Today: Apply directly on the DG Career Site: https://careers.dollargeneral.com/jobs/354033?lang=en-us [careers.do…eneral.com]
#J-18808-Ljbffr
https://careers.dollargeneral.com/jobs/354033?lang=en-us [careers.do…eneral.com] About the Role: Dollar General is hiring an experienced, hands‑on
Omnichannel Marketing Manager
to accelerate adoption of the myDG digital ecosystem, scale our Delivery program, and lead the launch and growth of a new Subscription offering. You’ll own marketing strategy end‑to‑end across paid and owned channels, partnering cross‑functionally to deliver measurable impact. What You’ll Lead: Lead go‑to‑market strategy, launch, and ongoing scaling of DG’s subscription program. Own acquisition + retention strategies and continually optimize key KPIs. Develop omnichannel strategies to grow account creation and digital engagement. Partner with CRM to deliver personalized onboarding, triggered communications, and benefits‑driven messaging. Own weekly reporting alongside data science partners. Support and optimize DG’s Delivery experience through collaboration with digital product, operations, and analytics teams. Leverage insights from app/web transactional behavior to improve conversion and customer experience. What We’re Looking For: End‑to‑end ownership
of a loyalty, membership, or paid subscription program (launch + scale, not just campaign support). Strong background in omnichannel marketing (paid, owned, CRM, lifecycle, journeys). Proven success driving customer sign‑ups and progressing customers from
anonymous → known → engaged . Experience working with media & creative agencies, product/engineering, and analytics/data science teams. Comfortable operating in ambiguity — iterative, “build while flying” environments. KPI‑driven marketer with experience across CPA, LTV, AOV, engagement, retention, and churn mitigation. Retail or CPG experience preferred. Strong cross‑functional leadership and ability to influence, align, and deliver. Apply Today: Apply directly on the DG Career Site: https://careers.dollargeneral.com/jobs/354033?lang=en-us [careers.do…eneral.com]
#J-18808-Ljbffr