Content & Social Media Marketing Lead (B2B)
ChatGPT Jobs, Saint Paul, Minnesota, United States
Overview
Job Title:
Content & Social Media Marketing Lead (B2B) Company:
C-P Systems Corporation Location:
Remote (Twin Cities Metro HQ). Location note: Vadnais Heights, MN – remote option available. Salary:
$65K - $85K/yr Job Type:
Full-time Benefits:
Medical, Dental, Life, Retirement, PTO About C-P Systems
C-P Systems delivers precise engineering and construction documentation. We're diversifying our customer base and expanding our service offerings. Role Overview
Hands-on marketing position focused on execution and results. You'll own copy writing, social media marketing initiatives, coordinate technical content development, support business development activities, and manage our CRM and organic lead generation efforts. Key Responsibilities
Develop and execute a content strategy Write, edit, and publish high-quality content Create short-form content such as reels, stories, carousels, and short videos Develop graphic elements, videos, and campaigns Create branded collateral Email Marketing to current marketable database Manage day-to-day posting across social platforms Plan and maintain a content calendar Monitor comments, messages, and mentions and engage with the community Stay current with platform trends, formats, and algorithm updates Track and analyze content and social performance metrics Optimize content based on engagement, reach, conversions, form fills, and seo/geo rankings Provide regular reports and insights with actionable recommendations Track and report on marketing metrics Coordinate and assist external marketing agencies and vendors. Collaboration in content and collateral creation to aid agencies in digital marketing campaigns and strategy including but not limited to (SEO, GEO, SEM, paid performance campaigns, paid content syndication, nurture campaigns, sequencing, and website page creation) Manage content approvals and deadlines Support launches, campaigns, and promotions with integrated content Sales enablement aiding in occasional outreach in prospecting and lead followup Connect with project personnel to gather information for case studies and staff resumes Manage and update website content via WordPress Required Qualifications
3+ years of hands-on B2B marketing experience Demonstrated experience with CRM platforms (HubSpot preferred) Demonstrated experience with WordPress Competence marketing complex solutions to professionals in a B2B environment Strong technical writing, editing, and organizational skills Ability to translate technical concepts into clear, compelling content Strong interpersonal skills Creative, flexible, and inquisitive with strong initiative Excellent follow-through and time management skills Associate's/Bachelor's degree in Marketing, Communications, Business, or related field Preferred Qualifications
Professional consulting services experience; Architecture-Engineering-Construction (A-E-C) industry experience is a plus Familiarity with content marketing and SEO best practices Experience with LinkedIn Sales Navigator and account-based marketing Comfort with AI tools for content development Benefits
Paid vacation Paid holidays Paid personal days Maternity & paternity leave Health insurance Dental insurance Short term disability insurance Long term disability insurance Life insurance 401K Compensation And Benefits
Salary:
$65-85K (based on experience and qualifications) Why Join Us
C-P Systems wants employees to become experts in their field. It is a high-impact role where our work directly influences business success.
#J-18808-Ljbffr
Job Title:
Content & Social Media Marketing Lead (B2B) Company:
C-P Systems Corporation Location:
Remote (Twin Cities Metro HQ). Location note: Vadnais Heights, MN – remote option available. Salary:
$65K - $85K/yr Job Type:
Full-time Benefits:
Medical, Dental, Life, Retirement, PTO About C-P Systems
C-P Systems delivers precise engineering and construction documentation. We're diversifying our customer base and expanding our service offerings. Role Overview
Hands-on marketing position focused on execution and results. You'll own copy writing, social media marketing initiatives, coordinate technical content development, support business development activities, and manage our CRM and organic lead generation efforts. Key Responsibilities
Develop and execute a content strategy Write, edit, and publish high-quality content Create short-form content such as reels, stories, carousels, and short videos Develop graphic elements, videos, and campaigns Create branded collateral Email Marketing to current marketable database Manage day-to-day posting across social platforms Plan and maintain a content calendar Monitor comments, messages, and mentions and engage with the community Stay current with platform trends, formats, and algorithm updates Track and analyze content and social performance metrics Optimize content based on engagement, reach, conversions, form fills, and seo/geo rankings Provide regular reports and insights with actionable recommendations Track and report on marketing metrics Coordinate and assist external marketing agencies and vendors. Collaboration in content and collateral creation to aid agencies in digital marketing campaigns and strategy including but not limited to (SEO, GEO, SEM, paid performance campaigns, paid content syndication, nurture campaigns, sequencing, and website page creation) Manage content approvals and deadlines Support launches, campaigns, and promotions with integrated content Sales enablement aiding in occasional outreach in prospecting and lead followup Connect with project personnel to gather information for case studies and staff resumes Manage and update website content via WordPress Required Qualifications
3+ years of hands-on B2B marketing experience Demonstrated experience with CRM platforms (HubSpot preferred) Demonstrated experience with WordPress Competence marketing complex solutions to professionals in a B2B environment Strong technical writing, editing, and organizational skills Ability to translate technical concepts into clear, compelling content Strong interpersonal skills Creative, flexible, and inquisitive with strong initiative Excellent follow-through and time management skills Associate's/Bachelor's degree in Marketing, Communications, Business, or related field Preferred Qualifications
Professional consulting services experience; Architecture-Engineering-Construction (A-E-C) industry experience is a plus Familiarity with content marketing and SEO best practices Experience with LinkedIn Sales Navigator and account-based marketing Comfort with AI tools for content development Benefits
Paid vacation Paid holidays Paid personal days Maternity & paternity leave Health insurance Dental insurance Short term disability insurance Long term disability insurance Life insurance 401K Compensation And Benefits
Salary:
$65-85K (based on experience and qualifications) Why Join Us
C-P Systems wants employees to become experts in their field. It is a high-impact role where our work directly influences business success.
#J-18808-Ljbffr