About Drive Shack
Drive Shack is a modern entertainment destination that blends the energy of nightlife with the fun of tech-driven golf games. We’re all about creating spaces where guests can relax, connect, and make lasting memories.
With interactive golf experiences, chef-inspired food, and craft cocktails, we offer something for everyone from casual nights out to birthdays and corporate events. At Drive Shack, great food, good vibes, and friendly competition come together for an unforgettable time.
Job Purpose The Marketing Manager is responsible for driving brand awareness, guest traffic, and revenue growth across four Drive Shack locations through strategic local marketing, partnerships, digital campaigns, and on-site activations. This role serves as the primary marketing leader for the assigned markets, collaborating with venue leadership and corporate teams to execute promotions, events, and initiatives that elevate guest experience and increase visitation.
Responsibilities
Develop and execute local marketing strategies across four Drive Shack venues to increase traffic, sales, and brand awareness
Plan and oversee promotional calendars, seasonal campaigns, and special events
Partner with General Managers and Operations leaders to align marketing efforts with business goals
Manage community outreach, sponsorships, and local partnerships
Coordinate digital marketing initiatives including social media, email campaigns, and local advertising
Support group sales, corporate events, and nightlife programming with targeted marketing efforts
Track performance metrics including campaign ROI, guest engagement, and traffic trends
Manage local marketing budgets and vendor relationships
Oversee execution of brand standards across signage, collateral, and in-venue promotions
Work with creative and corporate marketing teams to localize national campaigns
Monitor competitive activity and market trends
Support grand openings, re-brands, and new activations as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
4+ years of marketing experience, ideally within hospitality, entertainment, nightlife, or multi-unit retail
Proven success driving local-market campaigns and partnerships
Experience managing multiple locations or territories
Strong project management and organizational skills
Data-driven mindset with experience analyzing campaign performance
Excellent communication and presentation abilities
Comfortable working nights and weekends to support events and activations
Proficiency with digital marketing platforms and social media tools
Working Conditions
Combination of office, field, and on-site venue work
Frequent travel between assigned locations
Evening and weekend hours required for events and promotions
Fast-paced, high-energy entertainment environment
Extended periods of standing or walking during venue visits
Drive Shack is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. Additionally, Drive Shack takes action to prevent retaliation and to create a respectful, equitable and inclusive environment for everyone.
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Drive Shack is a modern entertainment destination that blends the energy of nightlife with the fun of tech-driven golf games. We’re all about creating spaces where guests can relax, connect, and make lasting memories.
With interactive golf experiences, chef-inspired food, and craft cocktails, we offer something for everyone from casual nights out to birthdays and corporate events. At Drive Shack, great food, good vibes, and friendly competition come together for an unforgettable time.
Job Purpose The Marketing Manager is responsible for driving brand awareness, guest traffic, and revenue growth across four Drive Shack locations through strategic local marketing, partnerships, digital campaigns, and on-site activations. This role serves as the primary marketing leader for the assigned markets, collaborating with venue leadership and corporate teams to execute promotions, events, and initiatives that elevate guest experience and increase visitation.
Responsibilities
Develop and execute local marketing strategies across four Drive Shack venues to increase traffic, sales, and brand awareness
Plan and oversee promotional calendars, seasonal campaigns, and special events
Partner with General Managers and Operations leaders to align marketing efforts with business goals
Manage community outreach, sponsorships, and local partnerships
Coordinate digital marketing initiatives including social media, email campaigns, and local advertising
Support group sales, corporate events, and nightlife programming with targeted marketing efforts
Track performance metrics including campaign ROI, guest engagement, and traffic trends
Manage local marketing budgets and vendor relationships
Oversee execution of brand standards across signage, collateral, and in-venue promotions
Work with creative and corporate marketing teams to localize national campaigns
Monitor competitive activity and market trends
Support grand openings, re-brands, and new activations as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
4+ years of marketing experience, ideally within hospitality, entertainment, nightlife, or multi-unit retail
Proven success driving local-market campaigns and partnerships
Experience managing multiple locations or territories
Strong project management and organizational skills
Data-driven mindset with experience analyzing campaign performance
Excellent communication and presentation abilities
Comfortable working nights and weekends to support events and activations
Proficiency with digital marketing platforms and social media tools
Working Conditions
Combination of office, field, and on-site venue work
Frequent travel between assigned locations
Evening and weekend hours required for events and promotions
Fast-paced, high-energy entertainment environment
Extended periods of standing or walking during venue visits
Drive Shack is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. Additionally, Drive Shack takes action to prevent retaliation and to create a respectful, equitable and inclusive environment for everyone.
#J-18808-Ljbffr