Trade Show and Digital Marketing Manager
NeurOptics, Irvine, California, United States, 92713
Role Overview
The
Trade Show & Digital Marketing Manager
is responsible for planning and executing high-impact medical congresses, trade shows, and events while simultaneously driving digital marketing initiatives that support product adoption, brand awareness, and lead generation. This role bridges live, in-person engagement with always-on digital channels and requires strong project management, vendor coordination, content execution, and performance measurement skills within a regulated medical device environment.
The ideal candidate brings experience in healthcare or medical device marketing, thrives in a fast-paced, cross-functional setting, and understands how to translate clinical value into compelling, compliant messaging across physical and digital platforms.
This position is based on site at NeurOptics’ Corporate Headquarters in Irvine, California.
Professional Development NeurOptics is deeply committed to continuous learning and professional growth. The Product Manager will complete structured onboarding focused on clinical immersion, portfolio knowledge, and internal process alignment. Ongoing development opportunities support advancement in product leadership, strategic thinking, and cross-functional influence throughout tenure at NeurOptics.
Key Responsibilities Trade Show, Conferences & Event Management
Own end-to-end planning and execution of regional, national, and international medical congresses, trade shows, and customer events.
Develop annual trade show strategy aligned with commercial objectives, product launches, and target clinical audiences.
Manage booth selection, contracts, logistics, shipping, installation/dismantle, and on-site execution.
Partner with Sales, Clinical Education, Product Management, and Executive Leadership to define event goals, staffing plans, messaging, and demonstrations.
Coordinate external vendors including exhibit houses, AV partners, freight companies, and event agencies.
Manage event budgets, timelines, and ROI analysis, ensuring fiscal responsibility and performance tracking.
Ensure all event materials and activities comply with regulatory, legal, and branding requirements.
Lead post-event follow-up processes, including lead capture, CRM integration, and performance reporting.
Execute digital marketing campaigns supporting product awareness, demand generation, and sales enablement.
Manage website content updates, landing pages, and campaign microsites related to product launches and events.
Oversee email marketing campaigns, including segmentation, deployment, and performance analysis.
Collaborate on social media strategy with a focus on congress presence, thought leadership, and clinical education.
Support digital advertising initiatives (paid search, display, social) in coordination with internal teams or agencies.
Maintain digital asset libraries and ensure consistent brand and message alignment across channels.
Content, Analytics & Optimization
Partner with Product Management and Clinical teams to translate clinical data into compliant, customer-facing digital and event content.
Track, analyze, and report key performance metrics across events and digital campaigns (e.g., leads, engagement, conversion rates, ROI).
Continuously optimize digital campaigns and event strategies based on data insights and field feedback.
Support CRM and marketing automation workflows to ensure effective lead handoff to Sales.
Cross-Functional Collaboration
Work closely with Sales, Clinical, Regulatory, Legal, and Product teams to ensure alignment and compliance.
Support internal training related to trade show execution, messaging, and digital campaign usage.
Serve as a marketing liaison for field teams before, during, and after major events.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field required.
5+ years of experience in trade show management, event marketing, and/or digital marketing, preferably within medical device, life sciences, or healthcare.
Proven experience managing large-scale medical congresses and multi-channel digital campaigns.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working within regulated environments and collaborating with Regulatory/Legal teams.
Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) preferred.
Strong analytical skills with the ability to interpret campaign and event performance data.
Willingness to travel up to 25–40%, including occasional evenings and weekends
Core Competencies
Strategic planning and execution
Attention to detail and compliance mindset
Cross-functional communication and collaboration
Vendor and budget management
Ability to translate clinical value into compelling marketing experiences
What We Offer NeurOptics offers a competitive and comprehensive benefits package, including:
Competitive compensation (Salary + Bonus)
100% employer-paid health benefits for the employee
Company-paid vacation, sick time, and holidays
Maternity and paternity leave
A collaborative, high-performance culture with strong career advancement opportunities
Proudly recognized as a
2025 Top Workplace
by the Orange County Register
#J-18808-Ljbffr
Trade Show & Digital Marketing Manager
is responsible for planning and executing high-impact medical congresses, trade shows, and events while simultaneously driving digital marketing initiatives that support product adoption, brand awareness, and lead generation. This role bridges live, in-person engagement with always-on digital channels and requires strong project management, vendor coordination, content execution, and performance measurement skills within a regulated medical device environment.
The ideal candidate brings experience in healthcare or medical device marketing, thrives in a fast-paced, cross-functional setting, and understands how to translate clinical value into compelling, compliant messaging across physical and digital platforms.
This position is based on site at NeurOptics’ Corporate Headquarters in Irvine, California.
Professional Development NeurOptics is deeply committed to continuous learning and professional growth. The Product Manager will complete structured onboarding focused on clinical immersion, portfolio knowledge, and internal process alignment. Ongoing development opportunities support advancement in product leadership, strategic thinking, and cross-functional influence throughout tenure at NeurOptics.
Key Responsibilities Trade Show, Conferences & Event Management
Own end-to-end planning and execution of regional, national, and international medical congresses, trade shows, and customer events.
Develop annual trade show strategy aligned with commercial objectives, product launches, and target clinical audiences.
Manage booth selection, contracts, logistics, shipping, installation/dismantle, and on-site execution.
Partner with Sales, Clinical Education, Product Management, and Executive Leadership to define event goals, staffing plans, messaging, and demonstrations.
Coordinate external vendors including exhibit houses, AV partners, freight companies, and event agencies.
Manage event budgets, timelines, and ROI analysis, ensuring fiscal responsibility and performance tracking.
Ensure all event materials and activities comply with regulatory, legal, and branding requirements.
Lead post-event follow-up processes, including lead capture, CRM integration, and performance reporting.
Execute digital marketing campaigns supporting product awareness, demand generation, and sales enablement.
Manage website content updates, landing pages, and campaign microsites related to product launches and events.
Oversee email marketing campaigns, including segmentation, deployment, and performance analysis.
Collaborate on social media strategy with a focus on congress presence, thought leadership, and clinical education.
Support digital advertising initiatives (paid search, display, social) in coordination with internal teams or agencies.
Maintain digital asset libraries and ensure consistent brand and message alignment across channels.
Content, Analytics & Optimization
Partner with Product Management and Clinical teams to translate clinical data into compliant, customer-facing digital and event content.
Track, analyze, and report key performance metrics across events and digital campaigns (e.g., leads, engagement, conversion rates, ROI).
Continuously optimize digital campaigns and event strategies based on data insights and field feedback.
Support CRM and marketing automation workflows to ensure effective lead handoff to Sales.
Cross-Functional Collaboration
Work closely with Sales, Clinical, Regulatory, Legal, and Product teams to ensure alignment and compliance.
Support internal training related to trade show execution, messaging, and digital campaign usage.
Serve as a marketing liaison for field teams before, during, and after major events.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field required.
5+ years of experience in trade show management, event marketing, and/or digital marketing, preferably within medical device, life sciences, or healthcare.
Proven experience managing large-scale medical congresses and multi-channel digital campaigns.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working within regulated environments and collaborating with Regulatory/Legal teams.
Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) preferred.
Strong analytical skills with the ability to interpret campaign and event performance data.
Willingness to travel up to 25–40%, including occasional evenings and weekends
Core Competencies
Strategic planning and execution
Attention to detail and compliance mindset
Cross-functional communication and collaboration
Vendor and budget management
Ability to translate clinical value into compelling marketing experiences
What We Offer NeurOptics offers a competitive and comprehensive benefits package, including:
Competitive compensation (Salary + Bonus)
100% employer-paid health benefits for the employee
Company-paid vacation, sick time, and holidays
Maternity and paternity leave
A collaborative, high-performance culture with strong career advancement opportunities
Proudly recognized as a
2025 Top Workplace
by the Orange County Register
#J-18808-Ljbffr