Overview
Visit Athens is on the lookout for a dynamic Marketing Manager. At Visit Athens, creativity isn’t just a skill, it’s part of who we are. If you’re passionate about messaging to spotlight the unique spirit of Athens and inspires visitors to explore our community, we encourage you to apply.
The Marketing Manager increases the economic impact of tourism in Athens-Clarke County by attracting visitors through a variety of collateral, paid advertising, and projects that resonate with the target audience. From ideation and concepting through to production, the Marketing Manager develops compelling content and messaging that aligns with strategic goals and marketing plan.
Responsibilities
Position supervises the Athens Restaurant Week intern and reports to the Director of Marketing and Communications.
Know the key Athens target audiences and what resonates with them.
Ensure that marketing assets align with brand style, and tone.
Manage design, placement, and reporting for paid advertising campaigns placed through various vendors.
Manage design and production, both in-house and with vendors, of printed and digital collateral.
Manage external videographer and photographer shoots.
Write and send email blasts to leisure and meeting sales target audiences.
Develop and maintain a thorough and well-organized digital assets library.
Manage special promotional campaigns such as the annual Athens Restaurant Week each July.
Provide back-up social media support to the Communications Manager.
The Ideal Candidate Has
Bachelor’s degree or equivalent experience in marketing, communications, advertising, design or related field.
2-3+ years\' experience.
Demonstrated ability to meet deadlines.
Well-developed team skills but can work independently with limited direction from others.
Highly organized, efficient and detail-oriented.
Proactive approach to problem-solving.
Positive community attitude (must love Athens!)
Graphic design experience, including familiarity with tools such as Canva and the Asana project management platform, is a strong plus.
Still photography and video shooting and editing abilities a strong plus.
Confidence in learning new programs and applications.
Insights on the latest marketing trends and best practices.
Ability to maintain brand voice.
All applicants will undergo a background check as well as a drug screening.
The Classic Center\'s EOE Statement In accordance with the Americans with Disabilities Act (ADA), as amended by the Americans with Disabilities Act Amendments Act (ADAAA), and consistent with this policy, The Classic Center makes reasonable accommodations for qualified individuals with disabilities unless such accommodations would cause the employer an undue hardship. The ADA defines a disabled person as an individual who has a physical or mental impairment that substantially limits one or more major life activities.
The Classic Center provides equal employment opportunities to all employees and applicants for employment without regard to any characteristic protected by applicable federal, state, and local law, including, but not necessarily limited to, race, color, religion, national origin, sex, age (40 or older), disability, and genetic information. The Classic Center is committed to maintaining a work environment that is free of inappropriate or unlawful conduct. In keeping with this commitment, The Classic Center will not tolerate harassment, discrimination, or the unlawful treatment of employees or applicants. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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The Marketing Manager increases the economic impact of tourism in Athens-Clarke County by attracting visitors through a variety of collateral, paid advertising, and projects that resonate with the target audience. From ideation and concepting through to production, the Marketing Manager develops compelling content and messaging that aligns with strategic goals and marketing plan.
Responsibilities
Position supervises the Athens Restaurant Week intern and reports to the Director of Marketing and Communications.
Know the key Athens target audiences and what resonates with them.
Ensure that marketing assets align with brand style, and tone.
Manage design, placement, and reporting for paid advertising campaigns placed through various vendors.
Manage design and production, both in-house and with vendors, of printed and digital collateral.
Manage external videographer and photographer shoots.
Write and send email blasts to leisure and meeting sales target audiences.
Develop and maintain a thorough and well-organized digital assets library.
Manage special promotional campaigns such as the annual Athens Restaurant Week each July.
Provide back-up social media support to the Communications Manager.
The Ideal Candidate Has
Bachelor’s degree or equivalent experience in marketing, communications, advertising, design or related field.
2-3+ years\' experience.
Demonstrated ability to meet deadlines.
Well-developed team skills but can work independently with limited direction from others.
Highly organized, efficient and detail-oriented.
Proactive approach to problem-solving.
Positive community attitude (must love Athens!)
Graphic design experience, including familiarity with tools such as Canva and the Asana project management platform, is a strong plus.
Still photography and video shooting and editing abilities a strong plus.
Confidence in learning new programs and applications.
Insights on the latest marketing trends and best practices.
Ability to maintain brand voice.
All applicants will undergo a background check as well as a drug screening.
The Classic Center\'s EOE Statement In accordance with the Americans with Disabilities Act (ADA), as amended by the Americans with Disabilities Act Amendments Act (ADAAA), and consistent with this policy, The Classic Center makes reasonable accommodations for qualified individuals with disabilities unless such accommodations would cause the employer an undue hardship. The ADA defines a disabled person as an individual who has a physical or mental impairment that substantially limits one or more major life activities.
The Classic Center provides equal employment opportunities to all employees and applicants for employment without regard to any characteristic protected by applicable federal, state, and local law, including, but not necessarily limited to, race, color, religion, national origin, sex, age (40 or older), disability, and genetic information. The Classic Center is committed to maintaining a work environment that is free of inappropriate or unlawful conduct. In keeping with this commitment, The Classic Center will not tolerate harassment, discrimination, or the unlawful treatment of employees or applicants. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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